The data tells one story.
Most brands optimize for a different one.
Research from 2,000 consumers and enterprise decision-makers shows what audiences expect from the web and what marketers build are two different things. The gap is wider than most brands realize. Walk away knowing what to do about it.
74%
say the internet feels less human
86%
check the source after an AI summary
61%
can’t name a brand using AI well
16.6
average weekly hours enterprise teams spend on AI visibility
What we’ll unpack in the webinar:
- What AI referral traffic means for your brand
- Why consumers still click through after an AI summary
- When platform gatekeeping became a marketing blindspot
- How to use AI without losing your voice or brand trust
- How WordPress VIP builds tomorrow’s web experiences
“There’s going to be a renaissance of authenticity… The open web is authentic and original. The AI web is a summary layer that sits on top of that.”
— Johann Wrede | CMO, UserTesting
WordPress VIP
AI learned from the web.
WordPress powers 43% of it.
Your hosts
Jodi Cerretani, CMO, WordPress VIP
Jodi leads marketing at WordPress VIP. She builds for influence, backing bold ideas by board-ready plans. She cuts through the AI-hype, chases impact, and makes brands impossible to ignore. Creative by instinct, relentless by nature, she moves fast on insight, obsesses over efficiency gains, and pushes teams to outperform.
Phil Crumm, Managing Partner, Content Solutions, Fueled
Phil has nearly 20 years experience building for the web across engineering, product, sales, and operations. He advises global publishers and brands on content infrastructure, from CMS architecture to AI-powered operations. He thinks in systems, works across disciplines, and lives for hard problems with elegant solutions.