OneTrust joins the WordPress VIP Technology Partnership program

We are proud to welcome OneTrust PreferenceChoice as a new Technology Partner!

OneTrust PreferenceChoice leads the market with their best-in-class Consent Management Platform (CMP) for publishers, along with universal consent and preference management software focused on delivering privacy-first, customer-centric user experiences to help brands build trust with their audiences.

The market leader in privacy

OneTrust was founded to address the growing challenges surrounding privacy compliance and user experience in an ever-changing regulatory environment. They understand the importance of balancing a user’s experience with the behind-the-scenes processes necessary to secure and protect valuable personal information.

By centering their strategy on these two variables, they’ve built the OneTrust platform serving more than 6,000 organizations today. Looking towards the future, OneTrust’s continued focus will include investing in the R&D team (which makes up nearly half of their global employee base) so their customers can future-proof against tomorrow’s privacy regulations, frameworks, and challenges.

OneTrust PreferenceChoice is recognized by Adzerk as the #1 CMP by market share.

PreferenceChoice

OneTrust PreferenceChoice leads the market with their CMP and consent and preference management software, which enables marketers, publishers, and advertisers to collect, manage, and signal consent and preferences across channels, domains, devices, and martech systems.

The OneTrust platform helps customers operationalize trust in their organizations, and PreferenceChoice focuses on helping marketers balance user experience, transparency, personalization, and first-party data collection with privacy, security, and compliance across global privacy regulations.

With PreferenceChoice, marketers can streamline their user journey, automate compliance, build trust across audiences, and enhance digital experience by providing their users with the power to seamlessly manage their own consent. For more information about PreferenceChoice, visit preferencechoice.com.

“Consent management provides a powerful solution to automate compliance with the many data privacy regulations, like GDPR and CCPA, that continue to pass worldwide and challenge marketers with new privacy, consent, and preference requirements,” said Chet Devchand, Head of Partnerships at OneTrust. “We look forward to our premier partnership with WordPress VIP and driving deeper value to brands focused on delivering a privacy-first, customer-centric experience for their users”.

For more information about the PreferenceChoice and WordPress VIP partnership, please visit https://wpvip.com/partners/onetrust

Botify named a WordPress VIP Technology Partner

We are proud to welcome Botify as a new Technology Partner!

Botify joins our growing group of partners as the first technology partner with proven excellence in enterprise-level SEO. WordPress VIP customers can now rely on a platform that’s built for the size, scale, and complexity of their websites and drive long-term and sustained growth from organic search.

Botify was founded in 2012 by Adrien Menard, Thomas Grange, and Stan Chauvin, three SEO professionals who were executing a range of SEO services for their agency clients. They noticed that the most commonly utilized SEO tactics by brands were focused on keywords and content, while technical SEO strategies — those critical to fully understanding and optimizing a website’s discoverability and indexability — were being neglected.

Noticing this gap, they set out to create a scalable, solutions-oriented platform and full-funnel methodology to address the entire organic search process — from crawling through conversions — to help turn organic search into a performance marketing channel.

Today, Botify offers the largest unified data model, the most prescriptive actions, and the power to automate processes, providing its customers with a complete and modern SEO platform that is faster and more accurate than the alternatives.

As a result, customers benefit from:

  • The most complete picture of their website’s performance in search, powered by a unified data set covering every stage of the search process;
  • The ability to direct search engines to their most critical pages through an  understanding of exactly what pages they are crawling vs. missing;
  • Insight into the exact keywords and phrases that are generating visits – eliminating the guesswork surrounding searcher intent;
  • The recommended actions and alerts to improve and safeguard website traffic;
  • and greater efficiency from automating certain SEO tasks.

Hundreds of the world’s leading brands across ecommerce, media and publishing, travel, technology, and classifieds, including News Corp, GitHub, Clarins, Macy’s, Farfetch, Carvana, RetailMeNot, Condé Nast, Expedia, TUI, Monster, and Glassdoor, partner with Botify to lead their SEO efforts.

“Botify is excited to join WordPress VIP’s growing ecosystem and address the unique challenges that come from managing some of the largest and most highly-trafficked websites in the world. This partnership further supports our mission to ensure that the world’s most valuable content is never hidden.”

Adrien Menard, Co-founder and CEO of Botify

For more information about Botify’s partnership with WordPress VIP, please visit https://wpvip.com/partners/botify

Announcing the expansion of the WordPress VIP Technology Partnership program

We’re pleased to announce WordPress VIP is expanding our Technology Partnership program!

Today, we are welcoming new partners and expanding the scope of the program to serve the growing number of marketers and publishers looking to WordPress VIP for technology recommendations in key customer experience categories.

WordPress VIP has continued to grow as the leader in enterprise WordPress. Our customers have long included some of the largest publishers in the world. In more recent years, marketers in technology, life sciences, financial services, and other verticals outside traditional publishing have turned to us to help them scale their business.

Benefits for WordPress VIP customers

WordPress VIP’s enterprise marketing customers understand the value of WordPress as both a content management platform and a central element of the digital experience. The interoperability of WordPress enables integrations with a broad range of products and services, including providers of tools for personalization, business intelligence, digital asset management, and more from the marketing and publishing technology ecosystem.

Our Technology Partners provide best-in-class solutions, with WordPress integrations developed and maintained based on best practices and guidance from the WordPress VIP team. Together, we deliver performant, secure, and stable applications that enable our customers to carry out digital transformation.

New Featured Technology Partners

We’ve announced several new Featured Technology Partners in 2020, including Digital River for global e-commerce solutions, OneSignal for push notifications at scale, and Cloudinary for digital asset management and editing inside WordPress.

We will announce several more new partners in this tier soon, including solutions for machine learning, video syndication, and customer journey mapping.

More solutions from the WordPress community and beyond

Today, we’re also announcing the launch of an additional tier of Technology Partners, including popular solutions from the WordPress community and new products from exciting startups. Here are a few examples:

  • Remixd Voice: Remixd instantly turns text content into audio, making it listenable, discoverable, and opening up new distribution and revenue channels for publishers.
  • Firework: Firework brings short-form video content from professional creators to the article page, driving audience engagement for publishers and brands.
  • MultilingualPress: The enterprise solution for publishing a website in multiple languages on WordPress, from Inpsyde, a WordPress VIP Gold Agency Partner.

Benefits for Technology Partners

The expanded program provides all our Technology Partners the opportunity to work on product strategy and marketing alongside WordPress VIP. Our Featured Technology Partners participate in additional account mapping and co-selling to help grow the enterprise WordPress ecosystem together.

Key criteria for all Technology Partners include a clear product story that maps to enterprise customer needs and go-to-market capabilities. We closely vet every partner to identify companies with the resources and expertise to support our customers using WordPress at scale.

“WordPress VIP delivers transformational results for brands who require best-in-class digital experiences,” said CEO Nick Gernert. “We’re excited to welcome new technology partners alongside our existing integrations to help us deliver on the growing demand for sophisticated implementations of enterprise WordPress.”

For more information on all our Technology Partners, and to find out more about joining our growing program, please visit https://wpvip.com/partners/technology-partners/

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