Technology Partner News: Visual storytelling with Google, Setka, and Cloudinary

As the roster of WordPress VIP Technology Partners continues to grow, we’ll update you here on some of the best new features, integrations, and events for enterprise publishers and marketers building on the open web.

Google Web Stories

Google has released a beta version of their new Plugin, Web Stories for WordPress, spinning off an AMP Project feature into a powerful storytelling tool built into the WordPress Block Editor. WordPress VIP customers and partners will recognize this new product from the talks Paul Bakaus presented at our BigWP events in May and July.

In addition, the AMP for WordPress Plugin version 2.0 was released today! Get the backstory on those updates from WordPress VIP Gold Agency Partner, XWP.

Content Experience Disruption with Setka

For another way to build critical page building and design workflow into a highly performant WYSIWYG experience in the WordPress Block Editor, be sure to check out the latest from Setka, one of our Featured Technology Partners. Setka CEO Kate Bazilevskaya spoke at the Knotch Pros and Content Connect event in June 2020, sponsored by WordPress VIP. Don’t miss this longform post covering how to be a successful “Content Experience Disruptor” in 2020 and beyond. (It’s also a great illustration of what’s possible with Setka.)

Today we live pretty much all of our lives online, so we expect a lot more from technology and digital interaction. That’s why most of today’s biggest innovations don’t involve solving a new functional problem entirely, but instead finding a way of doing something that provides a better experience for the user. In other words, most innovation now comes from “EXPERIENCE DISRUPTORS.”

Trends in DAM from Cloudinary

Finding it a challenge to manage hundreds or thousands (or hundreds of thousands) of images, videos, and other media items in your current workflow? Consider a standalone Digital Asset Management (DAM) solution. Cloudinary, another Featured Technology Partner in the WordPress VIP community, covered a range of modern DAM practices and trends in a recent webinar.

Leveraging AI for content prediction or content creation through data interpretation and processing is at the forefront of DAM, promising to help librarians with the entire content-creation process.

Brightcove’s Tips for Virtual Events

Speaking of webinars, putting on virtual events takes technology, commitment, and a great plan that includes success metrics and goals. The marketing team at Brightcove offers this advice, along with an ebook:

Consider the big picture and commit to active engagement. It’s not only about the day your attendees log on and watch live panels or keynote sessions; it’s also about everything leading up to it and everything that follows when it’s all said and done. It’s about curating active engagement through email invitations, social posts, customer calls, press releases, etc. 

Learn from WordPress VIP Customers

When it comes to selecting best-in-class technology integrations for your enterprise content management platform, one great source of inspiration might be WordPress VIP customers. Read our first ever Technology Integrations Report to find out what our customers find most useful in key categories including Personalization, Business Intelligence, and Digital Asset Management.

Words Matter

One more thing: A thoughtful post from a Sailthru series amplifying BIPOC voices, on cultural appropriation, stereotyping, and racism in digital advertising and marketing.

Cultural appropriation was the result that came from running ads that said things like “It’s lit” while not showing any African American people. It’s an old American story to profit from parts of Black culture without reference.

Ready to learn more about the WordPress VIP Technology Partnership program? Read about all our partners, or get in touch to become a partner today.

WordCamp SF: Google & What You Need to Know

For publishers looking at the search traffic benefits of WordPress, Matt Cutts from the Web Spam team at Google, offers his take:

WordPress takes care of 80-90% of (the mechanics of) Search Engine Optimization (SEO)

Below is a great video of Matt speaking at WordCamp SF 2009 about how Google search works and what publishers should be doing to ensure proper indexing:

[ Slides from Matt’s presentation available on mattcutts.com ]

Singularity University Selects WordPress

The recently announced Singularity University site has gone live and is powered by WordPress:
singularity-university

The site has seamlessly integrated a press room, various dynamic contact forms, and video all within a very easy to navigate and clean theme design.

Jason Kincaid of TechCrunch covered the news today with the following:

NASA, Google, and some of the foremost authorities in science and technology have teamed up to create a new school, dubbed Singularity University, that is looking to solve “humanity’s grand challenges”. The university is named after the idea of the singularity – an extremely rapid period of technological progress. And damn if it doesn’t sound like the coolest school ever.

The roster behind Singularity University is beyond impressive: it was founded by Dr. Ray Kurzweil (author, technologist, and futurist), Dr. Peter Diamandis (XPRIZE), Pete Worden (Director of NASA Ames), Dr. Robert Richards (co-founder of the International Space University), Dr. Robert Richards (ISU President), Dr. Michael Simpson, and a number of sponsors including Google. And to run the school, Singularity brought on board Salim Ismail, the founder of Yahoo’s innovative Brickhouse team.

[ Visit Singularityu.org ]

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