Zephr named a WordPress VIP Featured Technology Partner

We are proud to welcome Zephr as a new technology partner!

Zephr joins our growing group of partners implementing solutions for enterprise publishers and marketers using WordPress at scale. They lead the market with an intuitive, drag-and-drop customer journey builder.

Zephr’s initial focus and vision is to allow their partners to create the best customer journeys in a totally new, code-free, highly iterative way—and their ongoing product development is informed by years of experience building identity, subscription and paywall solutions. Founded in 2017 and headquartered in London, they already work with dozens of major clients globally, including a host of international media brands such as Conde Nast, News Corp and Dennis Publishing.

Zephr’s best-in-breed platform helps clients in the media and publishing industry build stronger customer relationships and create more long-term customer value. Non-technical teams can use Zephr to design, A/B test, and deploy data-driven registration, subscription, and retention journeys at scale. Their code-free UI allows business users to optimize those journeys in real-time, with no tech dependency to hold them back.

“This partnership cements Zephr as part of the best-in-breed digital ecosystem,” said Zephr CEO James Henderson. “We’re excited to help brands using WordPress to dynamically alter customer journeys in real-time, offering unique, tailored experiences that bring real value to both customer and brand, driving better acquisition and customer lifetime value.”

For more information about Zephr’s partnership with WordPress VIP, please visit https://wpvip.com/partner/zephr

Oovvuu named a WordPress VIP Featured Technology Partner

We are proud to welcome Oovvuu as a new Featured Technology Partner.

Oovvuu is the newest addition to our group of partners demonstrating excellence in implementing best-in-class solutions for WordPress at scale. This Australian media tech “scale-up” provides the market-leading platform to seamlessly embed videos in news articles, supporting publishers’ goals to drive traffic, increase engagement, and improve monetization.

Oovvuu was founded by journalists-turned-entrepreneurs with the three-fold mission of:

  1. Putting a contextually-relevant video in every article in the world;
  2. Delivering trusted news to a billion people; and
  3. Creating an advertising model to sustain journalism in the 21st century.

Launched in Sydney in late 2014, Oovvuu has partnered with hundreds of broadcasters and publishers (including Reuters, Bloomberg, The Associated Press, The Guardian, and Australia’s Seven West Media) to distribute reliable news to millions of people worldwide daily.

News video consumption is exploding worldwide, yet the news industry faces increasing headwinds. Oovvuu’s focus is on building a consortium of trusted publishers and broadcasters and lasting success for the industry. The outcome of that is a safer, more trusting world for billions.

Oovvuu uses world-leading proprietary machine learning technology to read news articles, watch videos, and recommend matches. Their technology is designed to fit into the workflow of busy newsrooms and to put the power in the hands of journalists to improve news reporting.

At Media24 of South Africa, Oovvuu grew traffic by 30x and engagement 26x in seven months, leading to significant revenue gains in their video strategy.

“Oovvuu is built by journalists for journalists. Like WordPress VIP, we recognise publishers and broadcasters have public trust and a burning passion to report the news. We built the tech that binds them together and now we are focused on working with the WordPress community to bring our common mission to the world.”

Oovvuu Founder Ricky Sutton

For more information about Oovvuu’s partnership with WordPress VIP, please visit https://wpvip.com/partner/oovvuu and https://oovvuu.com/news/

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