Technology Partner News: Visual storytelling with Google, Setka, and Cloudinary

As the roster of WordPress VIP Technology Partners continues to grow, we’ll update you here on some of the best new features, integrations, and events for enterprise publishers and marketers building on the open web.

Google Web Stories

Google has released a beta version of their new Plugin, Web Stories for WordPress, spinning off an AMP Project feature into a powerful storytelling tool built into the WordPress Block Editor. WordPress VIP customers and partners will recognize this new product from the talks Paul Bakaus presented at our BigWP events in May and July.

In addition, the AMP for WordPress Plugin version 2.0 was released today! Get the backstory on those updates from WordPress VIP Gold Agency Partner, XWP.

Content Experience Disruption with Setka

For another way to build critical page building and design workflow into a highly performant WYSIWYG experience in the WordPress Block Editor, be sure to check out the latest from Setka, one of our Featured Technology Partners. Setka CEO Kate Bazilevskaya spoke at the Knotch Pros and Content Connect event in June 2020, sponsored by WordPress VIP. Don’t miss this longform post covering how to be a successful “Content Experience Disruptor” in 2020 and beyond. (It’s also a great illustration of what’s possible with Setka.)

Today we live pretty much all of our lives online, so we expect a lot more from technology and digital interaction. That’s why most of today’s biggest innovations don’t involve solving a new functional problem entirely, but instead finding a way of doing something that provides a better experience for the user. In other words, most innovation now comes from “EXPERIENCE DISRUPTORS.”

Trends in DAM from Cloudinary

Finding it a challenge to manage hundreds or thousands (or hundreds of thousands) of images, videos, and other media items in your current workflow? Consider a standalone Digital Asset Management (DAM) solution. Cloudinary, another Featured Technology Partner in the WordPress VIP community, covered a range of modern DAM practices and trends in a recent webinar.

Leveraging AI for content prediction or content creation through data interpretation and processing is at the forefront of DAM, promising to help librarians with the entire content-creation process.

Brightcove’s Tips for Virtual Events

Speaking of webinars, putting on virtual events takes technology, commitment, and a great plan that includes success metrics and goals. The marketing team at Brightcove offers this advice, along with an ebook:

Consider the big picture and commit to active engagement. It’s not only about the day your attendees log on and watch live panels or keynote sessions; it’s also about everything leading up to it and everything that follows when it’s all said and done. It’s about curating active engagement through email invitations, social posts, customer calls, press releases, etc. 

Learn from WordPress VIP Customers

When it comes to selecting best-in-class technology integrations for your enterprise content management platform, one great source of inspiration might be WordPress VIP customers. Read our first ever Technology Integrations Report to find out what our customers find most useful in key categories including Personalization, Business Intelligence, and Digital Asset Management.

Words Matter

One more thing: A thoughtful post from a Sailthru series amplifying BIPOC voices, on cultural appropriation, stereotyping, and racism in digital advertising and marketing.

Cultural appropriation was the result that came from running ads that said things like “It’s lit” while not showing any African American people. It’s an old American story to profit from parts of Black culture without reference.

Ready to learn more about the WordPress VIP Technology Partnership program? Read about all our partners, or get in touch to become a partner today.

Announcing the expansion of the WordPress VIP Technology Partnership program

We’re pleased to announce WordPress VIP is expanding our Technology Partnership program!

Today, we are welcoming new partners and expanding the scope of the program to serve the growing number of marketers and publishers looking to WordPress VIP for technology recommendations in key customer experience categories.

WordPress VIP has continued to grow as the leader in enterprise WordPress. Our customers have long included some of the largest publishers in the world. In more recent years, marketers in technology, life sciences, financial services, and other verticals outside traditional publishing have turned to us to help them scale their business.

Benefits for WordPress VIP customers

WordPress VIP’s enterprise marketing customers understand the value of WordPress as both a content management platform and a central element of the digital experience. The interoperability of WordPress enables integrations with a broad range of products and services, including providers of tools for personalization, business intelligence, digital asset management, and more from the marketing and publishing technology ecosystem.

Our Technology Partners provide best-in-class solutions, with WordPress integrations developed and maintained based on best practices and guidance from the WordPress VIP team. Together, we deliver performant, secure, and stable applications that enable our customers to carry out digital transformation.

New Featured Technology Partners

We’ve announced several new Featured Technology Partners in 2020, including Digital River for global e-commerce solutions, OneSignal for push notifications at scale, and Cloudinary for digital asset management and editing inside WordPress.

We will announce several more new partners in this tier soon, including solutions for machine learning, video syndication, and customer journey mapping.

More solutions from the WordPress community and beyond

Today, we’re also announcing the launch of an additional tier of Technology Partners, including popular solutions from the WordPress community and new products from exciting startups. Here are a few examples:

  • Remixd Voice: Remixd instantly turns text content into audio, making it listenable, discoverable, and opening up new distribution and revenue channels for publishers.
  • Firework: Firework brings short-form video content from professional creators to the article page, driving audience engagement for publishers and brands.
  • MultilingualPress: The enterprise solution for publishing a website in multiple languages on WordPress, from Inpsyde, a WordPress VIP Gold Agency Partner.

Benefits for Technology Partners

The expanded program provides all our Technology Partners the opportunity to work on product strategy and marketing alongside WordPress VIP. Our Featured Technology Partners participate in additional account mapping and co-selling to help grow the enterprise WordPress ecosystem together.

Key criteria for all Technology Partners include a clear product story that maps to enterprise customer needs and go-to-market capabilities. We closely vet every partner to identify companies with the resources and expertise to support our customers using WordPress at scale.

“WordPress VIP delivers transformational results for brands who require best-in-class digital experiences,” said CEO Nick Gernert. “We’re excited to welcome new technology partners alongside our existing integrations to help us deliver on the growing demand for sophisticated implementations of enterprise WordPress.”

For more information on all our Technology Partners, and to find out more about joining our growing program, please visit https://wpvip.com/partners/technology-partners/

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