AMP Project

The AMP Project is an open-source initiative aiming to make the web better for all. AMP enables web experiences that are consistently fast, beautiful and high-performing across distribution platforms. AMP formerly stood for “Accelerated Mobile Pages”, but now works completely across desktop and mobile. The official AMP plugin for WordPress supports fully integrated AMP publishing for WordPress sites, with robust capabilities and granular publisher controls.

Features and capabilities provided by the plugin include:

  • Automate the process of generating AMP-valid markup as much as possible, letting users follow the standard workflows they are used to in WordPress.
  • Provide effective validation tools to help users deal with AMP incompatibilities when they happen, including mechanisms for identifying, contextualizing, and resolving issues caused by validation errors.
  • Provide development support to make it easier for WordPress developers to build AMP-compatible ecosystem components and build websites and solutions with AMP-compatibility built-in.
  • Support the serving of AMP pages to make it easier for site owners to take advantage of mobile redirection, AMP-to-AMP linking, and generation of optimized AMP by default (via PHP port of AMP Optimizer).
  • Provide a turnkey solution for segments of WordPress creators to be able to go from zero to publishing AMP pages in no time, regardless of technical expertise or availability of resources.

The plugin can be configured to follow one of three different template modes: Standard, Transitional, and Reader. In Standard mode you use AMP as the framework for your site, and there need not be any separate AMP and non-AMP versions. When configured to operate in Reader and Transitional modes, a given page will have a canonical URL as well as a corresponding (paired) AMP URL. The AMP plugin is not serving as a mobile theme; it does not redirect mobile devices to the AMP version. Instead, the AMP version is served to mobile visitors when they find the content on platforms such as Twitter, Pinterest, Google Search, and others. Reader mode only supports serving AMP for singular posts, pages, and other post types, whereas Standard and Transitional mode support serving the entire site as AMP.

With the official AMP plugin for WordPress, the WordPress ecosystem is provided with the capabilities and tools it needs to build world-class AMP experiences without deviating from its standard, flexible, and well-known content creation workflow.

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