Publishers that integrate LaterPay on their VIP-hosted site can choose from a number of monetization solutions that best suit their needs. Publishers can prompt users to purchase a specific article, timed access to content, or a full subscription. Single purchases and time passes complement the full subscription model by pulling new potential subscribers into the publisher’s ecosystem while generating incremental revenues.

Learn more here:


The Yavli VIP plugin enables you to monetize your ad blocker audience using Yavli’s specially curated first party ad network.

Yavli has been at the bleeding edge of developing ad blocker circumvention technology and is proud to partner with VIP.

Features include:

  • First party ad serving.
  • Curated ads specifically for an ad blocker audience.
  • Family friendly advertising.
  • Non-intrusive.
  • Works on ALL devices.
  • Only shows when someone visits your site using an ad blocker.
  • Doesn’t interfere with existing ad stack.
  • Dashboard to monitor revenue and impressions.
  • Responsive ad formats and units.

Using the Yavli plugin on VIP is very straightforward:

  1. Register your interest here:
  2. Add the plugin and credentials.
  3. Request Nginx changes via VIP.
  4. Begin to monetize your ad blocker audience.


The Optimizely plugin allows you to use Optimizely to improve your website with A/B testing. Built for testing headlines, this plugin allows you to create new experiments, see your experiment results, launch winners and much more all without leaving WordPress.

You’ll need an account to use this plugin.


  1. Activate the Optimizely plugin
  2. Sign up for an Optimizely account
  3. Create an API Token here: API Tokens, and enter your API token in the Configuration Tab of the Plugin, then select a project to start testing

The Optimizely website has more details on setting up the service and along with a blog post on best practices.

Ecwid Shopping Cart Shortcode

Ecwid is a free full-featured shopping cart. It can be easily integrated with any WordPress blog and takes less than 5 minutes to set up.

This plugin adds the [ecwid] shortcode to WordPress. Putting this shortcode without parameters produces the Ecwid Product Browser widget that displays demo store content. Here are the available parameters for this shortcode:

  • id
    Ecwid store ID.
    If none specified, the widget displays Ecwid demo store content.
  • widgets
    The list of widgets to display for this short code entry. Possible values are: productbrowser, categories, vcategories, minicart, search. Also one can specify several widgets like this: “search categories productbrowser”. If none specified, the shortcode displays product browser widget. You can learn more about ecwid widgets here:
  • layout (for minicart only)
    The minicart widget layout. Possible values are: attachToCategories, floating, Mini, MiniAttachToProductBrowser. If none specified, the minicart widget is displayed in its default layout. Here is the description of these layouts:
  • grid (for productbrowser only)
    The number of columns and rows for the grid view of the product browser widget separated by comma. The default value is “3,3”. If none specified, then the grid view will not be available in the product browser view.
  • list (for productbrowser only)
    The number of items in the list view of the product browser widget. The default value is 10. If not specified, then the list view will not be available in the product browser view.
  • table (for productbrowser only)
    The number of rows in the table viewof the product browser widget. The default value is 20. If not specified, then the table view will not be available in the product browser view.
  • category_view (for productbrowser only)
    The default view for products in categories. Possible values are: list, grid, table. The default value is grid.
  • search_view (for productbrowser only)
    The default view for search results. Possible values are: list, grid, table. The default value is grid.
  • default_category_id (for productbrowser only)
    The default category to be displayed. If none specified, the product browser opens the root category of the store. Please, refer to this page for more information about this parameter:
  • responsive (for productbrowser only)
    Whether to use the product browser responsive design feature. Possible values are: yes, no. The default value is “yes”.

So, an easy start from scratch having all parameters on hand would be to use the following shortcode:

[ecwid id="1003" grid="5,5" list="5" table="10" category_view="table" search_view="list" default_category_id="3002" layout="floating" widgets="search categories productbrowser minicart"]

Note that this shortcode does not have the vertical categories widget because in most cases it is better to have them separately in a sidebar menu.


What does this plugin do?

Most ad networks expect to find “iframe buster” files in the root of the site. These are often used to allow certain types of rich media creatives to work; for example, full-screen takeovers. On VIP and other multisite installs, it isn’t always possible to add files into the root directory of a site.

This plugin is a package of the most popular iframe busters that have been reviewed for security for the VIP team. Activate the plugin, and it will intercept and handle all requests for the supported iframe busters.

How do I set it up?

Once you’ve activated the plugin, it will work automatically. Easy as that!


If you would like Adbusters to handle a new network or iframe buster file, please create a pull request on GitHub (or open a support ticket with VIP), and we’ll be happy to add it to the plugin after doing a short security review.

If you want Adbusters to not handle a particular network’s iframe buster, we provide a wpcom_vip_maybe_load_ad_busters filter that your developers can easily use to do this.

MediaPass Subscriptions

MediaPass™ Subscriptions is the easiest way to sell subscriptions to your website.  Start generating revenue by charging users for a membership or create a customized Premium subscription to monetize your best content.  No merchant accounts are required, set up takes minutes, and everything is managed from your WordPress Dashboard.  WordPress Administrators and Editors can turn free content to Premium sections by enabling MediaPass Subscriptions by Authors, Categories, and Tags.  Or keep most content free and simply enable MediaPass Subscriptions to create Premium Posts.  MediaPass lets users to pay for the content they care about and you make money.  It’s that simple.


  • Multiple Subscription Styles
  • Full-Service Billing Support
  • Custom Pricing & Branding Options
  • Enable Subscriptions by Posts, Categories, Author, or Tags

Plus! Mobile Integration

Configure MediaPass to use a single username and password across multiple platforms, including mobile and tablet apps. Contact for more info about MediaPass SDKs (iOS & Android).

Your Site Visitors

When your users attempt to access any MediaPass-enabled Premium content, they will be prompted to register as a Premium subscriber for full access.  From there, MediaPass handles everything for you.  Upon purchase of a subscription, MediaPass recognizes the user as a Premium subscriber to your site for seamless access to all Premium content pages.  Cleared cookies simply prompts the subscriber to log in with the username created at time of their Premium subscription purchase.

Ad Code Manager

What does this plugin do?

Ad Code Manager gives non-developers an interface in the Dashboard for configuring your complex set of ad codes.

How do I set it up?

Some code-level configuration may be necessary to set up Ad Code Manager. Ad tags must be added (via do_action()) to your theme’s template files where you’d like ads to appear. Alternatively, you can incorporate ad tags into your website with our widget and our shortcode. Check out the configuration guide for the full details.

A common set of parameters must also be defined for your ad provider. This includes the tag IDs used by your template, the default URL for your ad provider, and the default HTML surrounding that URL. Ad Code Manager comes with support for Google Doubleclick For Publishers (and Async), OpenX, and Google AdSense. All of the logic is abstracted, however, so configuring a different provider is relatively easy. Check providers/doubleclick-for-publishers.php for an idea of how to extend ACM to suit your needs.

What features does the plugin offer?

Once this configuration is in place, the Ad Code Manager admin interface will allow you to add new ad codes, modify the parameters for your script URL, and define conditionals to determine when the ad code appears. Conditionals are core WordPress functions like is_page(), is_category(), or your own custom functions that evaluate certain expression and then return true or false.

Fork the plugin on Github and follow our development blog.

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No matter where you are in the planning process, we’re happy to help, and we’re actual humans here on the other side of the form. 👋 We’re here to discuss your challenges and plans, evaluate your existing resources or a potential partner, or even make some initial recommendations. And, of course, we’re here to help any time you’re in the market for some robust WordPress awesomeness.

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