Optimizely

The Optimizely plugin allows you to use Optimizely to improve your website with A/B testing. Built for testing headlines, this plugin allows you to create new experiments, see your experiment results, launch winners and much more all without leaving WordPress.

You’ll need an Optimizely.com account to use this plugin.

Installation

  1. Activate the Optimizely plugin
  2. Sign up for an Optimizely account
  3. Create an API Token here: API Tokens, and enter your API token in the Configuration Tab of the Plugin, then select a project to start testing

The Optimizely website has more details on setting up the service and along with a blog post on best practices.

Simple Reach Analytics

SimpleReach helps you identify and amplify your best content. Get started with SimpleReach and discover why we are the standard in content measurement and distribution.

simplereach-dashboard-screenshot

simplereach-plugin-screenshot

To Get started:

1. Get your Publisher ID (PID) — This plugin requires a SimpleReach PID to get started. Reach out to info@simplereach.com to request yours. We’ll also get you set up with logins.

2. Activate your plugin — Log in to your WordPress VIP Dashboard and navigate to VIP -> Plugins & Services and activate SimpleReach Analytics from your Dashboard.

3. Enter your Publisher ID — With the plugin installed and activated, navigate to Settings -> SimpleReach Analytics and enter your Publisher ID into the PID field.

4. Set optional tracking — Customize and update the iFrame and advanced settings if applicable to your site.

5. Log-in and take a peek at your dashboard!

Parse.ly

Main plugin features

  • Get started with Parse.ly right away: the plugin automatically inserts the required parsely-page tag and JavaScript on all your published pages and post.
  • Allows you to specify the JavaScript implementation to use: standard, DOM free or asynchronous.

Using the plugin on VIP

  1. This plugin requires an active version of Parse.ly. Sign up for a trial of Parse.ly here.
  2. Activate the plugin under VIP >> Plugins & Services.
  3. Head to the settings page for the plugin under Settings.
  4. Add your Site ID and choose a tracker implementation method (your Site ID can be found in your settings screen). Questions about which tracker to implement? Check the FAQ section below.
  5. Save your changes, your content data will start to populate in our system.
  6. Log into Parse.ly and see your content’s real time performance, set up reports, and evaluate your site’s performance over time.

Feedback, suggestions, questions or concerns? Visit our knowledge base or email us at support@parsely.com to set up trainings, find out how to best use Parse.ly at your organization, and more.

FAQs

Where do I find my Site ID?
Head to your settings screen and copy the value for Site ID.

What tracker implementation should I use?
It’s really up to you and your requirements, but this article in our documentation should help you make a decision. If you still have questions then reach out to us at support@parsely.com.

Why can’t I see the Parse.ly code on my post when I preview?
Our code will only be placed on pages and posts that have been published in WordPress to ensure we don’t track traffic generated while you’re still writing a post/page.

Will Parse.ly break or slow down my site?

Our JavaScript code is written so that it is the very last script that loads on your page.

We host our DNS servers (parsely.com) with a global, distributed DNS system, which has no downtime and extremely fast resolution times across the globe. Our JavaScript code itself is hosted in a global content delivery network (CDN) with edge locations in every global region.

Our code itself is optimized to not impact user experience in any unintended way. It also automatically leverages asynchronous JavaScript loading technologies in newer browsers. For older browsers, we use a sophisticated loading process that loads a few bytes of data from a high-speed CDN (a “bootstrap” file) and then uses an asynchronous JavaScript loading library (the LABjs library mentioned above) to ensure that none of our other assets block your page load.

Once our tracking code is loaded, we drop an extremely small cookie (just a user ID) and asynchronously beacon back information to our analytics server. If our analytics server is down, all that happens is that the actions are no longer tracked – there is no impact on the user experience otherwise.

Our team is staffed by JavaScript experts who know the pain and frustration with crappy third-party JavaScript integrations. We therefore have taken a lot of care to make our tracking code integration a no-brainer, safe decision.

Check out our public Pingdom report showing our uptime and global response times.

How can I use Parse.ly data to improve my site, grow my audience, or accomplish another goal?

The data and information you find in Parse.ly can be used in an unlimited number of ways. Your use may depend largely on your role and specific goals. Luckily, we’re here to help! Check out our blog for use case ideas, or schedule a demo (support@parsely.com) with our team to find out which features will be most helpful for you!

How can I edit the values passed to the JSON-LD metadata?

You can use the ‘after_set_parsely_page’ filter which sends 3 arguments: the array of metadata, the post object, and the parselyOptions array:

$parselyPage = apply_filters('after_set_parsely_page', $parselyPage, $post, $parselyOptions);

Is the plugin Google AMP / Facebook Instant Articles ready?

It is! We are hooked into Automattic’s official plugins for AMP and Facebook Instant Articles. These plugins are part of the VIP platform so you just have to enable “Parsely Analytics” in the “Advanced Settings” menu of the Facebook Instant Articles settings.

What if I have an issue?
Parse.ly clients have full access to our live support team. If you have any problems during integration or while using our product, we’re always here to help. Contact us at support@parsely.com or submit an inquiry on our Help page.

WP Google Analytics

What does this plugin do?

The plugin lets you use Google Analytics with your WordPress.com site, to monitor traffic and activity on your site.

How do I set it up?

After activating the plugin, go to Settings→Google Analytics in your Dashboard’s sidebar menu, enter your Tracking ID (you need not enter the full tracking code anywhere), and choose which activities you want Google Analytics to track:

Analytics Settings

Then you’re off and running! For more information, please see the full plugin documentation here. Please see also our step-by-step installation guide here.

What features does the plugin offer?

  • Uses Google’s asynchronous tracking method which is faster and more reliable.
  • Automatically tracks site speed.
  • Provides option to log outgoing links as events.
  • Provides option to log 404 errors as events.
  • Uses custom variables in Google Analytics to track additional data on pageviews, including:
    • Author
    • Categories
    • Tags
    • Context (such as home, category, post, author, etc.)
    • Date
    • Logged in
    • Anything – Use the built-in filter to add your own!
  • Allows you to ignore any user roles (administrators, editors, authors, etc.).

Ready to get started?

Drop us a note.

No matter where you are in the planning process, we’re happy to help, and we’re actual humans here on the other side of the form. 👋 We’re here to discuss your challenges and plans, evaluate your existing resources or a potential partner, or even make some initial recommendations. And, of course, we’re here to help any time you’re in the market for some robust WordPress awesomeness.

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