The Optimizely plugin allows you to use Optimizely to improve your website with A/B testing. Built for testing headlines, this plugin allows you to create new experiments, see your experiment results, launch winners and much more all without leaving WordPress.

You’ll need an Optimizely.com account to use this plugin.


  1. Activate the Optimizely plugin
  2. Sign up for an Optimizely account
  3. Create an API Token here: API Tokens, and enter your API token in the Configuration Tab of the Plugin, then select a project to start testing

The Optimizely website has more details on setting up the service and along with a blog post on best practices.

Simple Reach Analytics

SimpleReach helps you identify and amplify your best content. Get started with SimpleReach and discover why we are the standard in content measurement and distribution.



To Get started:

1. Get your Publisher ID (PID) — This plugin requires a SimpleReach PID to get started. Reach out to info@simplereach.com to request yours. We’ll also get you set up with logins.

2. Activate your plugin — Log in to your WordPress VIP Dashboard and navigate to VIP -> Plugins & Services and activate SimpleReach Analytics from your Dashboard.

3. Enter your Publisher ID — With the plugin installed and activated, navigate to Settings -> SimpleReach Analytics and enter your Publisher ID into the PID field.

4. Set optional tracking — Customize and update the iFrame and advanced settings if applicable to your site.

5. Log-in and take a peek at your dashboard!


Main plugin features

  • Get started with Parse.ly right away: the plugin automatically inserts the required parsely-page tag and JavaScript on all your published pages and post.
  • Allows you to specify the JavaScript implementation to use: standard, DOM free or asynchronous.

Using the plugin on VIP

  1. This plugin requires an active version of Parse.ly. Sign up for a trial of Parse.ly here.
  2. Activate the plugin under VIP >> Plugins & Services.
  3. Head to the settings page for the plugin under Settings.
  4. Add your Site ID and choose a tracker implementation method (your Site ID can be found in your settings screen). Questions about which tracker to implement? Check the FAQ section below.
  5. Save your changes, your content data will start to populate in our system.
  6. Log into Parse.ly and see your content’s real time performance, set up reports, and evaluate your site’s performance over time.

Feedback, suggestions, questions or concerns? Visit our knowledge base or email us at support@parsely.com to set up trainings, find out how to best use Parse.ly at your organization, and more.


Where do I find my Site ID?
Head to your settings screen and copy the value for Site ID.

What tracker implementation should I use?
It’s really up to you and your requirements, but this article in our documentation should help you make a decision. If you still have questions then reach out to us at support@parsely.com.

Why can’t I see the Parse.ly code on my post when I preview?
Our code will only be placed on pages and posts that have been published in WordPress to ensure we don’t track traffic generated while you’re still writing a post/page.

Will Parse.ly break or slow down my site?

Our JavaScript code is written so that it is the very last script that loads on your page.

We host our DNS servers (parsely.com) with a global, distributed DNS system, which has no downtime and extremely fast resolution times across the globe. Our JavaScript code itself is hosted in a global content delivery network (CDN) with edge locations in every global region.

Our code itself is optimized to not impact user experience in any unintended way. It also automatically leverages asynchronous JavaScript loading technologies in newer browsers. For older browsers, we use a sophisticated loading process that loads a few bytes of data from a high-speed CDN (a “bootstrap” file) and then uses an asynchronous JavaScript loading library (the LABjs library mentioned above) to ensure that none of our other assets block your page load.

Once our tracking code is loaded, we drop an extremely small cookie (just a user ID) and asynchronously beacon back information to our analytics server. If our analytics server is down, all that happens is that the actions are no longer tracked – there is no impact on the user experience otherwise.

Our team is staffed by JavaScript experts who know the pain and frustration with crappy third-party JavaScript integrations. We therefore have taken a lot of care to make our tracking code integration a no-brainer, safe decision.

Check out our public Pingdom report showing our uptime and global response times.

How can I use Parse.ly data to improve my site, grow my audience, or accomplish another goal?

The data and information you find in Parse.ly can be used in an unlimited number of ways. Your use may depend largely on your role and specific goals. Luckily, we’re here to help! Check out our blog for use case ideas, or schedule a demo (support@parsely.com) with our team to find out which features will be most helpful for you!

How can I edit the values passed to the JSON-LD metadata?

You can use the ‘after_set_parsely_page’ filter which sends 3 arguments: the array of metadata, the post object, and the parselyOptions array:

$parselyPage = apply_filters('after_set_parsely_page', $parselyPage, $post, $parselyOptions);

Is the plugin Google AMP / Facebook Instant Articles ready?

It is! We are hooked into Automattic’s official plugins for AMP and Facebook Instant Articles. These plugins are part of the VIP platform so you just have to enable “Parsely Analytics” in the “Advanced Settings” menu of the Facebook Instant Articles settings.

What if I have an issue?
Parse.ly clients have full access to our live support team. If you have any problems during integration or while using our product, we’re always here to help. Contact us at support@parsely.com or submit an inquiry on our Help page.

WP Google Analytics

What does this plugin do?

The plugin lets you use Google Analytics with your WordPress.com site, to monitor traffic and activity on your site.

How do I set it up?

After activating the plugin, go to Settings→Google Analytics in your Dashboard’s sidebar menu, enter your Tracking ID (you need not enter the full tracking code anywhere), and choose which activities you want Google Analytics to track:

Analytics Settings

Then you’re off and running! For more information, please see the full plugin documentation here. Please see also our step-by-step installation guide here.

What features does the plugin offer?

  • Uses Google’s asynchronous tracking method which is faster and more reliable.
  • Automatically tracks site speed.
  • Provides option to log outgoing links as events.
  • Provides option to log 404 errors as events.
  • Uses custom variables in Google Analytics to track additional data on pageviews, including:
    • Author
    • Categories
    • Tags
    • Context (such as home, category, post, author, etc.)
    • Date
    • Logged in
    • Anything – Use the built-in filter to add your own!
  • Allows you to ignore any user roles (administrators, editors, authors, etc.).


What does this plugin do?

This plugin helps you easily deploy the necessary Chartbeat code on your WordPress site and gives you access to your Chartbeat account within your WordPress.com Dashboard.

For Chartbeat Publishing customers, the plugin will also automatically configure section and author variables, allowing you to drill deeper into your website’s top-performing content.

Not a Chartbeat customer yet? Get started here.


Note: This only works for WordPress.com VIP customers that have active Chartbeat accounts.

  • Step 1:  Download the Chartbeat WordPress plugin.
  • Step 2:  Install the Chartbeat WordPress plugin.
  • Step 3:  Connect your Chartbeat account and configure your settings.
  • Step 4:  Activate your Chartbeat Dashboard in WordPress using the steps below:
    • In your WordPress Admin Dashboard, go to Settings > Chartbeat.
    • Fill in your User ID. You can get your User ID by clicking on the “find yours” link.
    • Track Visits by Site Admins: Select ‘NO’ and Chartbeat will ignore any incoming traffic from members of your blog—those who are logged into your WordPress CMS.
      • Enable Chartbeat Publishing: If you are a Chartbeat Publishing customer, select ‘YES’.
      • Optional – The plugin includes an optional front-end widget that displays real-time stats on your blog (if allowed by your theme). If you’d like to enable this feature:
        • Fill in your API key. You can get it by clicking on “get API key here.”
        • Select the number of top pages to show and color scheme.
  • Step 5:  Click on the Chartbeat tab on the left side of your navigation bar to access your Chartbeat Dashboard. In addition, we’ve added an internal widget to your Admin Dashboard.
  • Step 6:  Enter the domain of your blog. Do not add ‘http://’ or ‘www.’
  • Step 7:  Scroll to the bottom and click ‘Test.’
  • Step 8:  SUCCESS! Check out your Chartbeat Dashboard.

Time Zones
You must have your time zone set correctly for events to work properly in the historical chart.

Overriding Settings

There are a number of filters in the plugin that let you override config values like the domain, author, and section.

  • chartbeat_config_domain
  • chartbeat_config_author
  • chartbeat_config_sections

For example, to override the domain that Chartbeat sees:

Overriding Settings


How does Chartbeat work?
Chartbeat Publishing is fundamentally different from any other web analytics service. Every few seconds, we ping every single visitor on your website and then ask, “Where are you and what are you doing now?” This tells us how many active visits are occurring at any given moment.

When a user visits a page on your website, the Chartbeat Publishing JavaScript triggers the loading of a beacon image, which returns a 1×1 pixel image. We reload the beacon every 15 to 240 seconds, depending on the level of user engagement. Our code also adds a couple of event listeners for registering user engagement.

Will this plugin slow down my site?

No, the Chartbeat Publishing code is fully asynchronous, which means that it’s the last script that loads on a page. It will not have an affect on your site’s performance. The JavaScript installed on the page will wait for the “onload” event before fetching the main code (around 3KB gzipped).

If Chartbeat goes down, will it affect my website?

No, your website will not be affected if anything happens with our services, since the Chartbeat Publishing code and beacon are fully asynchronous. The only impact would be on your ability to interact with your website’s data via the Chartbeat Publishing Dashboard and other products.

What level of technical support do you offer?
We pretty proud of how quickly we turn around support queries. In fact, we have an entire team, the Chartcorps, dedicated to offering our customers top-tier product education and technical support. The turnaround time for most support requests is one hour during traditional business

Ready to get started?

Drop us a note.

No matter where you are in the planning process, we’re happy to help, and we’re actual humans here on the other side of the form. 👋 We’re here to discuss your challenges and plans, evaluate your existing resources or a potential partner, or even make some initial recommendations. And, of course, we’re here to help any time you’re in the market for some robust WordPress awesomeness.

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