At Setka, we believe that every piece of content deserves to be beautiful. When a great story is combined with design, its true potential is unlocked.

Quality editorial design creates a quality reading experience—multiple studies prove that visual elements and a thoughtful layout contribute to better engagement, higher shareability, more time on page, positive emotions when reading, and higher content or brand recall.

But after years of working in a complex digital publishing environment, we know how hard creating well-designed content can be day after day, story after story. At the time, we were creating 100+ editorial updates per day and with a team of 70+ in house editors and over 600 editorial freelancers. On top of that, over 900 international brands assigned us with premium native content production.

At a certain point we asked ourselves a question: Do the stories we create always get the presentation they deserve?What if we could find a way to give stories custom design, without requiring a ton of extra time or resources? What if we could bring the elements we all love about print design into the interactive environment of the screens we use today? What if we could give editors and designers creative freedom without compromising the integrity of growing technical infrastructures or efficient editorial processes? To answer all those questions, we created Setka Editor

Setka Editor empowers editorial teams to unlock the true potential of digital design. Our user-friendly WYSIWYG tool puts power in the hands of editors to make stories look beautiful. Reusable post styles and design elements allow designers to keep brand voice and style intact. Yet it remains a controlled, safe, seamlessly-integrated and scalable technology, meaning digital product and technology leaders like it, too. (Learn more on our plugin page.) Plus, we want to work with the tools you’re already using—that’s why Setka Editor is Gutenberg and AMP ready.
We hope Setka Editor can give you a better way to design posts. Try it out today!


[Only Available on VIP Go]

Yoast helps you to get the most out of your website by making SEO available for everyone. You might know our Yoast SEO plugin; with over 7.8 million active installs, Yoast SEO is one of the most popular WordPress plugins worldwide.

At Yoast, we believe in holistic SEO: not just one aspect of a website, but all aspects are important and should, therefore, be as good as possible. We don’t approach SEO as a trick to rank higher in Google but stimulate site owners to make their site the best search result. All awesome websites have three things in common: they’re easy to use, contain the right information, and they’re fast and reliable. If you do all that right, a website becomes easier to find as well!

Our products help people create remarkable sites. We offer WordPress plugins that make optimizing your WordPress website as easy as pie. In addition to that, our online courses help you develop the skills to make your website easier to find. And it doesn’t stop there: we’ve partnered with Magento and TYPO3 experts and brought Yoast SEO to other platforms too, as we love to contribute to open source projects. All that ties up nicely with our ultimate goal: trying to make the web better for everyone.



LaterPay is a new technology for selling digital content and services and provides a frictionless way to convert users into paying customers for digital purchases like online videos, donations, subscriptions, articles, music feeds, and more by allowing users to access content without upfront registration or payment – giving users the immediate access they want and the revenue growth you need.

Instead of requiring upfront registration and payment – which derails over 98 percent of all intended purchases – LaterPay defers this process until customer purchases across websites reach a $5 threshold.

Facebook’s Instant Articles

Founded in 2004, Facebook’s mission is to give people the power to build community and bring the world closer together. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.

We’re always looking for ways to make it easier for publishers to share their content on Facebook. One way we do this is by offering the free WordPress plugin for Instant Articles, which simplifies the process of generating and publishing Instant Articles from WordPress. If you own a site or blog powered by WordPress, you can easily start creating Instant Articles.

Learn more about Instant Articles for WordPress.

Explore best practices in designing for Instant Articles from USA Today’s For The Win.

AMP Project

Web page speed improves the user experience and core business metrics. AMP pages load near instantly enabling you to offer a consistently fast experience across all devices and platforms that link to AMP Pages. These performance gains often translate in improvements in the numbers that matter, such as time spent on page, return visits and CTRs.

Check out the announcement here.

Webdam, a Bynder Company


The Launchpad for Brand Success

For marketers feeling overwhelmed by the pace and complexity of digital marketing, Webdam organizes, enriches and connects the visual content that drive impactful experiences.

The Webdam Asset Chooser plug-in for WordPress VIP creates a seamless connection to Shutterstock and your visual asset library to streamline image search, selection and placement.

No more downloading, uploading and replicating assets in multiple libraries. Instead, you simply click a Webdam icon in WordPress, browse your Webdam asset library and select whatever you want to insert on your site.

The result is a live link, meaning the asset is sourced directly from your Webdam library. This is awesome for two reasons:

  1. You can easily search and select images from within your own organized library of creative assets from within WordPress.
  2. If you update the image in Webdam, it automatically updates on your WordPress site.


Brightcove Video Connect (1)

Brightcove is the leading global provider of powerful cloud solutions for delivering and monetizing video across connected devices. We offer a full suite of products and services that reduce the cost and complexity associated with publishing, distributing, measuring, and monetizing video across devices.

Brightcove Video Connect for WordPress gives customers access to their Video Cloud assets and playlists natively from within WordPress. This integration extends key features of Brightcove to WordPress users, making video part of the publishing workflow for the entire organization.

The plugin provides a near­native WordPress experience while leveraging key functionalities of the Brightcove API. Through streamlined, familiar interfaces, multiple player integrations, playlist functionality, and many other Brightcove features, Video Connect delivers an experience that is easy and intuitive.

Brightcove Video Player

Key Features of Brightcove Video Connect for WordPress include:

  • Brightcove’s latest Platform APIs including CMS, Dynamic Ingest, and Player APIs
  • Support for the new Brightcove Player
  • Access to multiple Brightcove Accounts
  • Support for both single and network (multisite) WordPress instances
  • Native browsing of playlists and videos from specific Brightcove accounts
  • Searching and filtering of videos by tag, date, and account all from directly within the WordPress admin
  • Easy video embed and video preview of videos within the content editor

Brightcove Features (1)

Brightcove and 10up

Brightcove Video Connect for WordPress was developed by Brightcove partner 10up. 10up makes content management simple with premier web design and development consulting services, by contributing to open platforms like WordPress, and by providing tools and products that make web publishing a cinch. Find out more here: Our Work – Brightcove

JW Player

We pioneered video on the web over a decade ago and continue to innovate as the world’s largest network-independent platform for video delivery and intelligence. JW Player’s massive global footprint of over 2 billion unique devices creates a powerful data graph of unique consumer insights and generates billions of incremental video views.

Today, JW Player provides media professionals with powerful and flexible technology to deliver video, grow their audience, and monetize with ads.

Headquartered in New York, with offices in London and Eindhoven, we were proud to be named to Deloitte’s Technology Fast 500™ in 2017.

Our global reach:

  • 168 Billion Total Plays in 2017
  • 193 Countries Served
  • 32 Billion Total Ad Impressions in 2017
  • 489 million hours of time watched in 2017

JW Player 8.3 release notes:

Learn more in the white papers here:


Skyword moves brands – and their content – forward. By embracing a sustainable, scalable approach to original storytelling, Skyword liberates brands from ineffective marketing practices and inspires them to create deeper connections with their customers. With a powerful combination of enterprise-class technology, authentic voices, and professional services, Skyword propels clients’ content marketing programs to new levels of excellence.



Piano is the complete digital business solution used by the world’s leading media companies to drive engagement, loyalty, and revenues.

Piano elegantly manages every customer interaction — from offer presentation to billing to customer care — personalizing and optimizing your users’ experiences and your revenues.

That means more pageviews. Less ad blocking. More subscribers. Less churn. More engagement, registrations, and better first-party data. Most of all, it means less anxiety and effort. Without extra developers. Without more data scientists.

Piano’s platform includes three modules:

Piano Composer is the media industry’s most powerful and capable rules engine. Whether you’re trying to increase registrations, discourage ad blocking, manage affiliate or loyalty programs, or running a paid content business, Composer has the power, capability, and reporting that your team needs to succeed.

Piano VX is the most sophisticated commerce system in media. Whether you’re selling memberships, using a hard or metered paywall, charging for access to live video events, or running promotions and referral campaigns, VX makes it simple to setup and manage your business.

Piano ID manages your customers’ identities and provides single sign-on and access control for every point of engagement — print, digital, mobile web, native apps, and TV Everywhere devices.

For sales inquiries or questions, say or visit us at


Sailthru, the leading provider of automated personalized marketing technology, is driving a major shift in how companies engage with their individual customers and optimize their revenue opportunities. Through the automated analysis of large data sets, Sailthru Smart DataTM generates and delivers personalized, omni-channel digital brand experiences. Sailthru-powered 1:1 relationships with consumers to drive higher revenue and conversion for more than three hundred enterprises including, Thrillist/Jack Threads, Everlane, Huffington Post, and Business Insider.


Founded in 2008 by Neil Capel, Ian White and Chris Chapman and headquartered in New York City, Sailthru is recognized for its industry-leading practices promoting consumer privacy and security by the Online Trade Association (OTA) and is on their 2013 Honor Roll. Sailthru has been named #30 on the annual Inc. 500|5000 list of the fastest-growing private companies including #2 in NY and #6 in the advertising and marketing category.

Getty Images

Getty Images is among the world’s leading creators and distributors of award-winning still imagery, video, music and multimedia products, as well as other forms of premium digital content, available through its trusted house of brands, including iStockphoto© and Thinkstock©. Its best-in-class photographers and imagery help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and online media.

The free Getty Images WordPress VIP Plugin makes it easy to add the world’s best visual content to your website directly within the WordPress platform.

Features of the Getty Images WordPress VIP Plugin include:

  • Sign in using your existing Getty Images account
  • Search millions of photos, vectors and illustrations, customized to your Getty Images account
  • Download and preview comp images before you post
  • Download, insert and publish any size image using your existing agreement with Getty Images
  • Licensed images are saved to your Media Library for future use

Ready to get started?

Drop us a note.

No matter where you are in the planning process, we’re happy to help, and we’re actual humans here on the other side of the form. 👋 We’re here to discuss your challenges and plans, evaluate your existing resources or a potential partner, or even make some initial recommendations. And, of course, we’re here to help any time you’re in the market for some robust WordPress awesomeness.