VIP News

Updates and features about our platform, services, and partners, as well as stories and events from across the enterprise WordPress community.

Behind the scenes of News UK’s rampant speed to value

Long-time client News UK has a need for speed. When they discovered the benefits of the new Gutenberg block editor in WordPress, they saw an opportunity to accelerate their content production. Gutenberg introduced a JavaScript-based drag-and-drop editor to WordPress, along with a customizable building block structure that streamlines content creation. Blocks can be used to insert, rearrange, and style media-rich content with very little technical knowledge – making it perfect for journalists, marketers, and other contributors who need to spin up content quickly without taxing their technical team or outside vendors. An initial pilot program resulted in 60% improvement in speed…

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Panel: Lead a successful digital transformation

WATCH NOW Did you know that of the 91% of companies pursuing digitization, only 40% successfully achieve it? In this webinar, hear Jary Carter, WordPress VIP’s Chief Revenue Officer, interview a panel of experts on navigating change management at large organizations. In this webinar, you’ll learn: Common digitization pitfalls and how to avoid them How to turn a customer-centered strategy into a competitive advantage Which emerging technologies are helpful, and which are just hype Tips for navigating change through every level of your organization Featuring: Lora Dennis, Senior Vice President of Digital Media at NBCUniversal Owned Television Stations Jonathan Rivers,…

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Postlight is now a Silver agency partner

We are proud to welcome Postlight as a new agency partner! Postlight is a team of top-tier engineers, product managers, and designers who help large companies modernize and upgrade their organizations, starting with software. They ship beautiful platforms that scale and succeed, and they do it on time. The agency’s success comes down to the sum of its people. From day one, they committed to building a place where people who love their craft want to come and grow. They hire incredible talent and do everything they can to foster a collaborative, supportive environment where everyone can do their best work.…

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Athletics named a Silver agency partner

We are proud to welcome Athletics as a new agency partner! Athletics is an independent creative studio working at the intersection of strategy, design, and technology. They’re best known for designing contemporary brand identities and online experiences for clients like IBM, The Pulitzer Prizes, MoMA, and Major League Soccer. Creative conspirators Founded in a former boxing gym in Williamsburg, Brooklyn in 2004, Athletics began as a collective of independent designers led by Matt Owens and Jason Gnewikow, who linked together to suit the needs of their particular projects and entrepreneurial ventures. Today, with a team of nearly 30 designers, coders,…

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Empowering creative content marketing across remote teams

I recently had the opportunity to present at Discover MarTech, a virtual conference focused on marketing technology and management. My goal was to help fellow marketing managers see the silver lining in something many teams are struggling with right now: how to stay creative as we navigate the new culture of remote work. Automattic, WordPress VIP’s parent company, has always been a fully remote workplace. Well, actually, we prefer the term “distributed,” because there are no central, physical, headquarters. Each Automattician (which is what we call ourselves) works from a home office, or a local co-working space, a coffee shop,…

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Webinar: Demystifying Decoupled WordPress

WATCH NOW You may have heard a decoupled (or “headless”) CMS can make it simpler to deliver content across multiple channels and devices. However, this approach—where your CMS is completely separate from your front-end user experience—can also add unnecessary complexity, cost, and time to your content management. How can you know whether decoupled is right for your business? Join WordPress VIP’s experts, along with AccuWeather’s Rachael Trost, to explore the pros and cons of decoupled WordPress. In this webinar, you’ll learn: Why (or why not) go decoupled Real-life lessons from AccuWeather’s experience with a headless CMS The most common types of decoupled…

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Democratic National Convention Committee launches on WordPress VIP

  Today, we are proud to partner with the Democratic National Convention Committee (DNCC) in launching their newly revamped website, powered by WordPress VIP. The new website will connect delegates, members of the media, and those interested in getting involved with the convention with the resources they need to stay up-to-date on convention planning. The site will continue to be updated with original content and innovative tools that invite all Americans to be a part of the historic event. The website has been built with the goal of adhering to some of the most up-to-date accessibility standards used by the…

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Launching a global ecommerce platform for OKdo

Recently, we teamed up with our Silver agency partner Box UK to help OKdo launch a new, revenue-generating business line in less than eight months. OKdo is a purveyor of technology products, focused on the rapidly-evolving single board computing (think Raspberry Pi) and internet of things (IoT) markets. OKdo was looking for a holistic technology platform to get their products in front of new customers as quickly as possible. Flexibility at scale After a three-month bidding process, OKdo selected Box UK as their development partner. With years of experience collaborating on complex WordPress implementations at scale, Box UK knew WordPress…

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OneSignal named a WordPress VIP Gold Technology Partner

OneSignal joins our growing group of partners with proven excellence implementing best-in-class solutions for WordPress at scale. OneSignal is a leader in push notifications with 70% of the web market and supports more than 900,000 developers. Delivering more than 6 billion messages each day, their solution has been implemented on more than 100,000 active WordPress sites. Their mission is to empower effective communication to help great ideas scale. Founded in 2012 as a mobile app development company, founders George Deglin and Long Vo first started off as mobile game developers but ultimately transitioned into creating OneSignal after other push notification…

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Weidenhammer named a Silver agency partner

We are proud to welcome Weidenhammer as a new Silver agency partner! Weidenhammer was formed in 1978 to help clients with Information Technology. Over 12 years ago, Weidenhammer’s agency arm started building websites on WordPress to better serve their clients’ needs. Today, Weidenhammer builds incredible enterprise-grade web experiences – and has a blast doing it. They pay attention to the subtle design pinstriping and extra functionality that sets websites apart. Their team brings a ton of knowledge, experience and tech-nerdiness to every project. They get a kick out of solving crazy hard problems and achieving what their clients thought wasn’t possible.…

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Digital River named a WordPress VIP Gold Technology Partner

We are proud to welcome Digital River as a new WordPress VIP Gold Technology Partner! Digital River joins our growing group of partners with proven excellence implementing WordPress at scale. Digital River is now WordPress VIP’s first single-solution, global payments partner, bringing a unique and unparalleled value for our clients. For more than 25 years, Digital River has been an innovator in the world of ecommerce. With its API-powered solutions, Digital River is laser-focused on offering clients the ability to cut through the ever-growing complexities and risk of expanding their commerce globally. Its unique seller of record model allows Digital…

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Webinar: Build an enterprise newsletter in minutes

WATCH NOW Content is at the core of your customer experiences, so it’s absolutely essential to get it right. But to really drive value, how you manage content matters just as much as what you create. In this on-demand webinar, WordPress VIP and Gold agency partner rtCamp will show you how the Mortgage Bankers Association slashed the time it takes to produce their monthly newsletter from several hours, down to 10 minutes. After all, the equation is simple: decreased time to market = increased value. Now, MBA’s marketing team is empowered to focus on innovation instead of fussing with templates.…

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Resources for the newly remote

Wow, what strange times we find ourselves in. Much of the world’s workforce has been thrust into working remotely, parents are learning to educate their kids at home, and we’re being told to keep our distance from all the people we want to hug even more at a time like this. If you’ve interacted with us, you might know WordPress VIP and our parent company Automattic are fully distributed companies, which means we’re used to working from home, coffee shops, coworking spaces–even campervans. But even that familiar way of working has become disrupted in many ways, as we navigate the…

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Modern Tribe named a Silver agency partner

We are proud to welcome Modern Tribe as a new agency partner! Modern Tribe is one of 33 agencies in this exclusive group with proven excellence implementing WordPress at scale. They are also the founders and creators of The Events Calendar, the number one adopted, selling, and grossing WordPress events management framework. Modern Tribe is a digital agency that specializes in the design and development of industrial-strength WordPress implementations. Huge networks, heavy traffic, complex integrations, custom plugins—brands seek out Modern Tribe when they need to inject enterprise capabilities into the world’s most user-friendly content management system (WordPress!). Comprised of 130+…

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Award-winning agency Upstatement is now a Silver partner

WordPress VIP is excited to welcome our newest Silver agency partner: Upstatement! Upstatement is a design and engineering studio that builds content creation tools to power valuable user experiences. Drawing on its founders’ deep backgrounds in news and media, Upstatement empowers clients with bespoke content strategies, user experiences, and tools that achieve results. The agency has won Webby Awards three years running, and was named one of FastCompany’s most important design companies of 2019. Founded in 2008, based in Boston, and with 43 employees in five cities, Upstatement works with clients all over the country following an agile process and…

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Four Kitchens is the newest Silver Agency Partner

WordPress VIP, the leading provider of enterprise WordPress, has added Four Kitchens to its prestigious Featured Agency Partner program. Four Kitchens is widely known as the go-to agency to manage Drupal to WordPress migrations. Four Kitchens started as a “creative collective” in 2006 and has expanded to become a digital agency known for building BIG websites. In the last 14 years, Four Kitchens has helped their client partners launch some of the world’s largest websites, including Economist.com, NBC.com, and CNN.com, as well as countless websites and apps for universities, nonprofits, and enterprise corporations. “We are thrilled and humbled to be…

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Debunking 5 myths about decoupled WordPress

Thanks to our roles in the WordPress and enterprise software communities, we participate in a lot of conversations with both agencies and brands about the best systems and architectures to power stellar customer experiences. While our official stance is along the lines of, “the best choice is whatever best serves your end user,” our team has decades of collective experience powering some of the most sophisticated implementations of WordPress at scale. And this experience contradicts many of the myths we hear floating around about decoupled WordPress. NEW White paper: What to know before you go decoupled READ NOW Myth #1:…

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CemtrexLabs named a WordPress VIP Silver agency partner

WordPress VIP has added CemtrexLabs to our Featured Agency Partner program. CemtrexLabs is one of only 30 partners in this prestigious group and the first agency partner with full-stack virtual and augmented reality (VR, AR & MR) capabilities. Cemtrex, Inc. (CETX) is a diversified technology company that’s driving innovation in a wide range of sectors, including smart technology, virtual and augmented realities, digital technology solutions, industrial solutions, and intelligent security systems. The CemtrexLabs team, made up of artists, designers, and engineers, has helped some of the world’s leading brands, such as Cartier, Live Nation, Essence, and W Magazine, create engaging…

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Webinar: How Salesforce is Transforming Content Marketing

WATCH NOW Effective content marketing is key to customer engagement. Yet according to Gartner, less than 40% of marketing leaders have a defined content marketing strategy. The good news? It might be easier than you think to produce content that delivers on your business goals. Go behind the scenes with Hayley Nelson, Salesforce’s VP of Content Marketing, and Nick Gernert, CEO of WordPress VIP. You’ll learn how Salesforce is driving growth by rethinking its entire content ecosystem from the ground up. In this webinar, you will learn: Salesforce’s new approach to audience engagement Practical tips for creating values-driven storytelling How…

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WDG named a Silver Agency Partner

WordPress VIP has added WDG to our Featured Agency Partner program. WDG is one of only 30 partners in this prestigious group, and the only agency in Washington D.C. WDG is renowned to its local community as an expert in the digital and strategy game and pushes boundaries to expand digital capabilities. WDG is a digital agency that builds solution-focused and user-centered websites for their clients, both locally in the epicenter of Washington D.C. and globally. The core of WDG is a multi-disciplinary, multi-cultural team unified in a collective vision to deliver digital experiences with a human touch. WDG partners…

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Umbrella IT named a Silver agency partner

Today we welcome Umbrella IT to the WordPress VIP Featured Agency Partner program. Umbrella IT (UIT) is one of only 30 partners in this prestigious group and the first (and only) agency hailing from the Commonwealth of Independent States.  Umbrella IT is a global IT market player focused on the media, retail and fintech industries undergoing rapid digital transformation. Founded in 2009, UIT provides award-winning web and mobile development and IT consulting for clients in 18 countries. UIT offers both consulting services and hands-on assistance selecting the best possible solutions to bring a client’s vision to life. For over 10…

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How AccuWeather leverages decoupled WordPress

At BigWP NYC, associate product manager Rachael Trost took the mic to discuss how AccuWeather makes use of decoupled WordPress. Founded in 1962, AccuWeather is recognized as the most accurate source of weather forecasts and warnings in the world. These days, AccuWeather serves roughly 1.52 billion people a day with over 50 billion data calls across their product lines. These products include weather forecasts, local media partnerships, enterprise solutions, APIs, videos, podcasts, and more. A small but mighty force Although content forms only a small part of AccuWeather’s traffic, content delivery still adds up to over 75 million data calls…

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Blazing new trails with Salesforce

Salesforce and WordPress VIP share many things in common. For one thing, we’re both market leaders in software technology that brings greater agility to enterprises the world over. More importantly, though, we align on shared values. These values include equality, sustainability, the future of work, and the ethical use of technology. Last year, Salesforce invested $300M in WordPress VIP’s parent company, Automattic — in large part because of our complementary vision and values. As Matt Mullenweg, CEO of Automattic, explained at the time, “This investment represents a tremendous vote of confidence for Automattic and for the open web.” We believe…

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Featured Partner Program expands to MENA with addition of Asquared

Asquared is the newest addition to our Featured Agency Partner program! Asquared is one of only 30 partners in this prestigious group and the first agency in the MENA (Middle East and North Africa) region. Asquared is the leading WordPress agency in Turkey serving international clients all over the world. They build award-winning digital platforms using WordPress that are fast, flexible, and scalable thanks to enterprise integrations with excellent user experience. We are great problem solvers, mostly because of our experience with a large number of clients. – Ant Ekşiler, CEO of Asquared Notably, Asquared is also the only featured…

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Evolving the Kaiser Family Foundation from Sitecore to WordPress VIP

DOWNLOAD CASE STUDY The Kaiser Family Foundation (KFF) had 20 years’ worth of legacy data bottlenecked in Sitecore and Commonspot. WordPress VIP helped KFF unify all their content onto a single, intuitive platform. KFF’s teams are now empowered to advance their mission through beautiful and accessible data. “Other data-heavy organizations like ours, still operate multiple websites with data and CMSes that are not integrated. I think we’re the first in our space to do that—with as much diverse content as we have all in one home.” — David Rousseau, Kaiser Family Foundation Vice President To learn more about our work…

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Webinar recording: Upgrading to Gutenberg

ACCESS WEBINAR Put simply, the new WordPress block editor, known as Gutenberg, makes creating content easier. It might not feel so easy, though, to bring a complex enterprise site over to Gutenberg for the first time. That’s where this free webinar comes in. In this dev-centered presentation, our friends at Reaktiv Studios will walk you through each step of making the transition using real-life examples from Microsoft, Atlassian, and more. In this webinar, you will: Study real-life Gutenberg use cases from Xbox, Atlassian, and others See examples of when to use core blocks, 3rd-party block libraries, or custom blocks Learn…

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Building a B2B membership product with WordPress

What do Dan Entin, Rex Reed, and Carrie Bradshaw have in common? They all share roots in Observer Media, where Dan has been the VP of Product for the last 2 years. Headquartered in New York City’s financial district, Observer Media operates multiple brands including Commercial Observer, the leading commercial real estate media property in the country, which reports on the key trends and leaders defining the global real estate landscape. In an effort to diversify their revenue streams across print advertising, digital advertising, and events, the Commercial Observer decided to create a new product: member subscriptions. After extensive market…

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YIKES, Inc. is now a WordPress VIP featured partner

WordPress VIP has added YIKES, Inc. to our prestigious Featured Agency Partner program. YIKES, Inc. is one of only 30 partners in this group and the first women- and LGBTQ-owned partner agency. Founded in 1996 as a sustainable, ethics-based business, YIKES, Inc. is a Pennsylvania Benefit Corporation and a certified B Corporation whose experience includes delivering technology-based solutions for nonprofit and civic organizations such as The City of Philadelphia, Children’s Hospital of Philadelphia, and the University of Pennsylvania. Specializing in WordPress development and design since 2010, YIKES, Inc. builds robust custom themes and plugins, web-based applications, eCommerce solutions, API integrations,…

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5 keys to build an effective content personalization strategy

As the audience of your website grows, it becomes more challenging to publish content that is relevant to all readers. Personalization gives the ability to profile each user’s behavior and capture their preferences, allowing you to deliver more relevant content to keep them engaged — and ultimately, to increase conversions. Many of our clients are eager to embrace personalization, for good reason. But before diving too far into a personalization strategy, there are a few critical questions to ask. By taking into account the following considerations, a solid cross-functional team (business leaders, marketers, product owners, technologists, legal) can collaborate on…

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The scale and speed behind iOne Digital’s massive reach

DOWNLOAD PDF iOne needed a seamless way to syndicate content across multiple brands and sites. So WordPress VIP built a platform with the strength and flexibility to power iOne’s viral content. iOne no longer sweats traffic spikes, thanks to the agility, stability, and security of WordPress VIP. “We have huge spikes of traffic as a lot of our content goes viral with our users on social networks, and WordPress VIP’s infrastructure is able to sustain those with no changes on our end; it just works!” — Grant Cerny, Chief Product Officer, iOne Digital To learn more about our work with…

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