Launch day playbook

VIP Go platform specific

This document is for sites running on VIP Go.

Learn more

This playbook outlines the considerations, from VIP’s experience, to ensure a smooth and successful launch. The points below are a guide only, and the VIP team will advise on the specifics of each launch, including whether you are able to use our self-site launch process.


After the project has been kicked off with VIP, we schedule launches as outlined below:

  • VIP requires that all launches are scheduled at least 5 business days in advance.
  • The supported VIP site launch hours are Monday to Thursday, 9:00 am – 8:00 pm (09:00 – 20:00) UTC. Launching during this time provides the most support coverage to help ensure any issues you may encounter during the launch can be discovered and fixed as quickly as possible. If a launch is requested outside these hours, we require a minimum of 10 business days’ notice to arrange for appropriate resources. Please keep in mind that an alternative date and time may need to be arranged, based on availability and the complexity of the launch.
  • If a launch needs to be rescheduled, the same notice period applies for the rescheduled date. For example, if a launch that was booked for tomorrow needs to be rescheduled, it will need to move at least 5 business days in the future.

Launch steps

  • At the scheduled time and date, everyone will join a StormChat (a single-use live text chat room).
  • VIP will be expecting to update the site to the production domain at that time, with the goal of having the site live within a specified time period (typically, 30 minutes – 1 hour).
  • For a typical launch, the site’s primary domain will be set, followed by QA and then switching DNS.
  • If the site is not live by the end of that time period, we recommend rescheduling the launch and addressing any outstanding issues via Zendesk support tickets.
  • If more extensive QA is required, VIP may recommend that the site’s primary domain is set at a scheduled time, with the change being notified in Zendesk. Then, all parties will convene on a StormChat for the DNS switch. There is also the option to use Maintenance Mode or another form of access restriction if a soft-launch is desired.

Expected launch duration

  • Additional complexities such as those listed below can be expected to add time to the launch:
  • When planning the launch, a TAM will outline the specific launch steps and expected duration.

Pre-launch checklist

  • A site needs to be free of issues and performing well at least 2 business days before the scheduled launch. If there are outstanding issues, or bugs are still being worked on, within 2 business days before the launch, VIP will need to reschedule the launch.
  • If a final database and/or media import is required before the launch, it should be performed at least 1 business day before the launch steps are performed. If a 1-business-day editorial freeze is not possible, and double-posting new content is not possible, please work with your TAM to schedule an import closer to your launch time.
  • One week prior to launch, the DNS records’ TTL (Time To Live) should be lowered as far as possible.

Ready to get started?

Drop us a note.

No matter where you are in the planning process, we’re happy to help, and we’re actual humans here on the other side of the form. 👋 We’re here to discuss your challenges and plans, evaluate your existing resources or a potential partner, or even make some initial recommendations. And, of course, we’re here to help any time you’re in the market for some robust WordPress awesomeness.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.