Zephr named a WordPress VIP Featured Technology Partner

We are proud to welcome Zephr as a new technology partner!

Zephr joins our growing group of partners implementing solutions for enterprise publishers and marketers using WordPress at scale. They lead the market with an intuitive, drag-and-drop customer journey builder.

Zephr’s initial focus and vision is to allow their partners to create the best customer journeys in a totally new, code-free, highly iterative way—and their ongoing product development is informed by years of experience building identity, subscription and paywall solutions. Founded in 2017 and headquartered in London, they already work with dozens of major clients globally, including a host of international media brands such as Conde Nast, News Corp and Dennis Publishing.

Zephr’s best-in-breed platform helps clients in the media and publishing industry build stronger customer relationships and create more long-term customer value. Non-technical teams can use Zephr to design, A/B test, and deploy data-driven registration, subscription, and retention journeys at scale. Their code-free UI allows business users to optimize those journeys in real-time, with no tech dependency to hold them back.

“This partnership cements Zephr as part of the best-in-breed digital ecosystem,” said Zephr CEO James Henderson. “We’re excited to help brands using WordPress to dynamically alter customer journeys in real-time, offering unique, tailored experiences that bring real value to both customer and brand, driving better acquisition and customer lifetime value.”

For more information about Zephr’s partnership with WordPress VIP, please visit https://wpvip.com/partner/zephr

OneTrust joins the WordPress VIP Technology Partnership program

We are proud to welcome OneTrust PreferenceChoice as a new Technology Partner!

OneTrust PreferenceChoice leads the market with their best-in-class Consent Management Platform (CMP) for publishers, along with universal consent and preference management software focused on delivering privacy-first, customer-centric user experiences to help brands build trust with their audiences.

The market leader in privacy

OneTrust was founded to address the growing challenges surrounding privacy compliance and user experience in an ever-changing regulatory environment. They understand the importance of balancing a user’s experience with the behind-the-scenes processes necessary to secure and protect valuable personal information.

By centering their strategy on these two variables, they’ve built the OneTrust platform serving more than 6,000 organizations today. Looking towards the future, OneTrust’s continued focus will include investing in the R&D team (which makes up nearly half of their global employee base) so their customers can future-proof against tomorrow’s privacy regulations, frameworks, and challenges.

OneTrust PreferenceChoice is recognized by Adzerk as the #1 CMP by market share.

PreferenceChoice

OneTrust PreferenceChoice leads the market with their CMP and consent and preference management software, which enables marketers, publishers, and advertisers to collect, manage, and signal consent and preferences across channels, domains, devices, and martech systems.

The OneTrust platform helps customers operationalize trust in their organizations, and PreferenceChoice focuses on helping marketers balance user experience, transparency, personalization, and first-party data collection with privacy, security, and compliance across global privacy regulations.

With PreferenceChoice, marketers can streamline their user journey, automate compliance, build trust across audiences, and enhance digital experience by providing their users with the power to seamlessly manage their own consent. For more information about PreferenceChoice, visit preferencechoice.com.

“Consent management provides a powerful solution to automate compliance with the many data privacy regulations, like GDPR and CCPA, that continue to pass worldwide and challenge marketers with new privacy, consent, and preference requirements,” said Chet Devchand, Head of Partnerships at OneTrust. “We look forward to our premier partnership with WordPress VIP and driving deeper value to brands focused on delivering a privacy-first, customer-centric experience for their users”.

For more information about the PreferenceChoice and WordPress VIP partnership, please visit https://wpvip.com/partner/onetrust-preferencechoice/

Botify named a WordPress VIP Technology Partner

We are proud to welcome Botify as a new Technology Partner!

Botify joins our growing group of partners as the first technology partner with proven excellence in enterprise-level SEO. WordPress VIP customers can now rely on a platform that’s built for the size, scale, and complexity of their websites and drive long-term and sustained growth from organic search.

Botify was founded in 2012 by Adrien Menard, Thomas Grange, and Stan Chauvin, three SEO professionals who were executing a range of SEO services for their agency clients. They noticed that the most commonly utilized SEO tactics by brands were focused on keywords and content, while technical SEO strategies — those critical to fully understanding and optimizing a website’s discoverability and indexability — were being neglected.

Noticing this gap, they set out to create a scalable, solutions-oriented platform and full-funnel methodology to address the entire organic search process — from crawling through conversions — to help turn organic search into a performance marketing channel.

Today, Botify offers the largest unified data model, the most prescriptive actions, and the power to automate processes, providing its customers with a complete and modern SEO platform that is faster and more accurate than the alternatives.

As a result, customers benefit from:

  • The most complete picture of their website’s performance in search, powered by a unified data set covering every stage of the search process;
  • The ability to direct search engines to their most critical pages through an  understanding of exactly what pages they are crawling vs. missing;
  • Insight into the exact keywords and phrases that are generating visits – eliminating the guesswork surrounding searcher intent;
  • The recommended actions and alerts to improve and safeguard website traffic;
  • and greater efficiency from automating certain SEO tasks.

Hundreds of the world’s leading brands across ecommerce, media and publishing, travel, technology, and classifieds, including News Corp, GitHub, Clarins, Macy’s, Farfetch, Carvana, RetailMeNot, Condé Nast, Expedia, TUI, Monster, and Glassdoor, partner with Botify to lead their SEO efforts.

“Botify is excited to join WordPress VIP’s growing ecosystem and address the unique challenges that come from managing some of the largest and most highly-trafficked websites in the world. This partnership further supports our mission to ensure that the world’s most valuable content is never hidden.”

Adrien Menard, Co-founder and CEO of Botify

For more information about Botify’s partnership with WordPress VIP, please visit https://wpvip.com/partner/botify

Technology Partner News: Visual storytelling with Google, Setka, and Cloudinary

As the roster of WordPress VIP Technology Partners continues to grow, we’ll update you here on some of the best new features, integrations, and events for enterprise publishers and marketers building on the open web.

Google Web Stories

Google has released a beta version of their new Plugin, Web Stories for WordPress, spinning off an AMP Project feature into a powerful storytelling tool built into the WordPress Block Editor. WordPress VIP customers and partners will recognize this new product from the talks Paul Bakaus presented at our BigWP events in May and July.

In addition, the AMP for WordPress Plugin version 2.0 was released today! Get the backstory on those updates from WordPress VIP Gold Agency Partner, XWP.

Content Experience Disruption with Setka

For another way to build critical page building and design workflow into a highly performant WYSIWYG experience in the WordPress Block Editor, be sure to check out the latest from Setka, one of our Featured Technology Partners. Setka CEO Kate Bazilevskaya spoke at the Knotch Pros and Content Connect event in June 2020, sponsored by WordPress VIP. Don’t miss this longform post covering how to be a successful “Content Experience Disruptor” in 2020 and beyond. (It’s also a great illustration of what’s possible with Setka.)

Today we live pretty much all of our lives online, so we expect a lot more from technology and digital interaction. That’s why most of today’s biggest innovations don’t involve solving a new functional problem entirely, but instead finding a way of doing something that provides a better experience for the user. In other words, most innovation now comes from “EXPERIENCE DISRUPTORS.”

Trends in DAM from Cloudinary

Finding it a challenge to manage hundreds or thousands (or hundreds of thousands) of images, videos, and other media items in your current workflow? Consider a standalone Digital Asset Management (DAM) solution. Cloudinary, another Featured Technology Partner in the WordPress VIP community, covered a range of modern DAM practices and trends in a recent webinar.

Leveraging AI for content prediction or content creation through data interpretation and processing is at the forefront of DAM, promising to help librarians with the entire content-creation process.

Brightcove’s Tips for Virtual Events

Speaking of webinars, putting on virtual events takes technology, commitment, and a great plan that includes success metrics and goals. The marketing team at Brightcove offers this advice, along with an ebook:

Consider the big picture and commit to active engagement. It’s not only about the day your attendees log on and watch live panels or keynote sessions; it’s also about everything leading up to it and everything that follows when it’s all said and done. It’s about curating active engagement through email invitations, social posts, customer calls, press releases, etc. 

Learn from WordPress VIP Customers

When it comes to selecting best-in-class technology integrations for your enterprise content management platform, one great source of inspiration might be WordPress VIP customers. Read our first ever Technology Integrations Report to find out what our customers find most useful in key categories including Personalization, Business Intelligence, and Digital Asset Management.

Words Matter

One more thing: A thoughtful post from a Sailthru series amplifying BIPOC voices, on cultural appropriation, stereotyping, and racism in digital advertising and marketing.

Cultural appropriation was the result that came from running ads that said things like “It’s lit” while not showing any African American people. It’s an old American story to profit from parts of Black culture without reference.

Ready to learn more about the WordPress VIP Technology Partnership program? Read about all our partners, or get in touch to become a partner today.

Managing millions of public data records with WordPress

10up’s Brian Bourn shares lessons learned from building a custom-built API checkout solution for a large utility broker in Texas

WordPress VIP Gold agency partner 10up encountered some unique challenges when integrating millions of public data records with the WordPress website for ElectricityPlans, a broker in the Texas electricity market. So explained Brian Bourn, Associate Director at 10up. In his talk at BigWP SF, he shared how 10up used Elasticsearch to create a custom-built API checkout solution that significantly increased commissions for their client.

In Texas’s deregulated electricity market, customers can shop around for their residential plans. As a result, licensed brokers offer the ability to shop around for plans with different providers. Securing sales commissions can be challenging for these brokers. The typical model of linking off to provider websites can often result in tracking being lost. Another problem was failed conversions due to a lackluster UX.

10up’s API checkout system was a gamechanger. It leverages Elasticsearch for near-instantaneous search through more than 20 million address and meter records which change on a nightly basis. Most importantly, this on-site solution dramatically increased the client’s conversions, and revenue increased organically every month.

Watch Brian’s full talk:

BigWP is our enterprise WordPress meetup series. It brings together developers, business leads, and product people who work with high-scale WordPress applications every day.

Find all of the talks in the BigWP SF June 2019 playlist.

How FiveThirtyEight tuned Liveblog for the midterms

Paul Schreiber
FiveThirtyEight’s Paul Schreiber shared the media outlet’s experience leveraging WordPress for high-stakes liveblogging

FiveThirtyEight makes heavy use of live blogging, especially for elections, debates, and live sporting events. At BigWP NYC, Paul Schreiber, Staff Web Developer at FiveThirtyEight, talked about the site’s journey with live blogging plugins.

In 2014, the need for a live blogging plugin on FiveThirtyEight arose when editors wanted a way to rapidly update posts with content related to the midterm elections. At the time, they started using LivePress, but when that plugin was deprecated in 2017 the team needed to move to a different solution: Liveblog.

Paul’s team, together with VIP featured partners 10up and Big Bite, set to work updating the plugin with the features they needed. Their custom updates include metadata, migrating from LivePress, integration with the Co-Authors Plus plugin, and access to the media library. All the work is open source, and contributions are welcome!

Watch the full talk to learn more about the process, including the Liveblog product roadmap:

BigWP is our enterprise WordPress meetup series. It brings together developers, business leads, and product people who work with high-scale WordPress applications every day.

Find all of the talks from this event in the BigWP NYC June 2019 playlist.

Welcome, Setka!

We’re excited to announce our newest technical partner, Setka! Setka creates tools that make it easy for content creators to produce beautiful, customizable, multimedia content pages that work across platforms.

Part of what makes the Setka Editor special is it brings the elements we love about print design into the interactive environment of the screens we use today. It puts power directly in the hands of editors and designers to create stunning content with beautiful features—without much extra effort (and without always having to rely on developers). They can change page layouts, add interactive and multimedia elements, and make other design decisions based on what will serve their content best. The user-friendly WYSIWYG interface combined with customizable layout and style templates give the people producing content creative freedom while making sure they stay on-brand with design.

While the user experience is a breeze, the Setka Editor is working hard behind the scenes. It’s already compatible with the new Gutenberg editor, and will stay on track as WordPress moves to version 5.0. It pairs with the AMP for WordPress plugin to generate eye-catching Accelerated Mobile Pages. It generates the mobile version of your article pages automatically. The HTML is stored in the database, so your content design stays the same even if you uninstall the plugin, and pages can be exported in any necessary formats. The plugin seamlessly integrates into both editorial processes and scaling technical infrastructures to keep everything moving efficiently.

“We’re so proud to be a WordPress.com VIP Partner, since VIP and the WordPress community value design as much as we do. We can’t wait to keep adding more features to help you easily produce amazing content,” said Katya Bazilevskaya, co-founder and CEO of Setka, who spoke on visual storytelling at this year’s VIP Workshop in Napa.

If you’d like to know more about how Setka can improve your daily workflow, drop us a note.

Welcome LaterPay!

We are excited to announce our latest technical integration, LaterPay! LaterPay offers publishers a frictionless deferred payment approach to monetization that saves users time and increases conversions.

Instead of requiring upfront registration and payment – which derails over 98 percent of all intended purchases – LaterPay defers this process until customer purchases across websites reach a $5 threshold. With this approach, publishers can simultaneously expand existing subscription models, increase their paying customer base, and improve their user experience.

Publishers that integrate LaterPay on their VIP-hosted site can choose from a number of monetization solutions that best suit their needs. For instance, publishers can prompt users to purchase a specific article, timed access to content, or a full subscription. Single purchases and time passes complement the full subscription model by pulling new potential subscribers into the publisher’s ecosystem while generating incremental revenues.

LaterPay’s clients include leading German news site SPIEGEL online, news outlets like PC Games Hardware and KidsGo, and dozens of the top regional newspapers across Germany.

Laterpay CRO Hal Bailey
Laterpay CRO Hal Bailey at the VIP Workshop

At this year’s VIP Workshop in May, LaterPay CRO Hal Bailey shared his view of the current online monetization landscape in a joint session with TechCrunch’s Head of Product Nicole Wilke. Flip through the slides from their Rethinking Revenue presentation.

If you’re interested in using LaterPay, reach out to the VIP team, or fill out the form on the partner page. Installation details for current VIP clients are available in the Lobby post.

Welcome Yoast!

We’re excited to announce Yoast as a VIP technical partner! Over the last year we’ve been working with the Yoast Premium plugin on our VIP Go platform with a number of our clients with great success, and we are proud to add them to our VIP technical integration program.

The Yoast team at Yoastcon

Yoast is a household name for anyone in the professional and enterprise WordPress community. As one of the most popular plugins perennially in the WordPress.org marketplace, their SEO tools help over 8 million websites to optimize their pages for search engines. With their easy-to-use guidance, you can easily write and maintain optimized pages for the keywords you want to rank for.

Yoast guides you with focused recommendations for both SEO and human readability, and provides easy-to-update interfaces to test and refine over time. These analyses and recommendations are evaluated and adjusted on a frequent basis, to match the latest developments in SEO.

The Premium version, recommended for enterprise WordPress teams, offers a ton of helpful features including the following:

  • Optimize every page for up to 5 keywords
  • Internal linking suggestions for better cross-linking
  • Redirect manager: your visitors don’t get stuck on a 404 Not Found page
  • Preview of your page in social media
  • Content insights: are the keywords you’d like to rank for in line with what you’re actually writing about.

Additional specialized Yoast tools include Local SEO, Video SEO, News SEO (optimized for Google News), and WooCommerce and Local WooCommerce options.

“VIP is an excellent platform for enterprise WordPress applications. It only made sense to formalize our connection. We’re excited to work with VIP and continue to fulfill our mission of SEO for everyone,” said Joost de Valk, CEO and Founder of Yoast.

“At VIP we’re relentless about providing our customers great flexibility in addition to performance, speed, and security. As a part of our vision to make it easy to take advantage of the very best that enterprise WordPress has to offer, we seek to identify the tools and technologies clients rely on most, and forge a deeper tie with them and their development teams. As Yoast is a trusted component of many of our clients’ ongoing SEO testing and optimization cycles, we’re excited to welcome them officially as a VIP technical integration,” said Nick Gernert, CEO of WordPress.com VIP.

Ready to get started?

Drop us a note.

No matter where you are in the planning process, we’re happy to help, and we’re actual humans here on the other side of the form. 👋 We’re here to discuss your challenges and plans, evaluate your existing resources or a potential partner, or even make some initial recommendations. And, of course, we’re here to help any time you’re in the market for some robust WordPress awesomeness.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.