Managing millions of public data records with WordPress

Note: This is part of a series of posts highlighting talks from the BigWP San Francisco meetup hosted at Eventbrite on the evening of June 26.

VIP featured partner agency 10up encountered some unique challenges when integrating millions of public data records with the WordPress website for ElectricityPlans, a broker in the Texas electricity market. So explained Brian Bourn, Associate Director at 10up. In his talk at BigWP SF, he shared how 10up used Elasticsearch to create a custom-built API checkout solution that significantly increased commissions for their client.

In Texas’s deregulated electricity market, customers can shop around for their residential plans. As a result, licensed brokers offer the ability to shop around for plans with different providers. Securing sales commissions can be challenging for these brokers. The typical model of linking off to provider websites can often result in tracking being lost. Another problem was failed conversions due to a lackluster UX.

10up’s API checkout system was a gamechanger. It leverages Elasticsearch for near-instantaneous search through more than 20 million address and meter records which change on a nightly basis. Most importantly, this on-site solution dramatically increased the client’s conversions, and revenue increased organically every month.

Watch Brian’s full talk:

BigWP is our enterprise WordPress meetup series. It brings together developers, business leads, and product people who work with high-scale WordPress applications every day. To be the first to find out about the next enterprise WordPress event in San Francisco, join the meetup group. You’ll find groups for other cities there as well.

Find all of the talks in the BigWP SF June 2019 playlist.

How FiveThirtyEight tuned Liveblog for the midterms

Note: This is part of a series of posts highlighting enterprise WordPress talks from the BigWP New York meetup at The New York Post on the evening of June 11.

FiveThirtyEight makes heavy use of live blogging, especially for elections, debates, and live sporting events. At BigWP NYC, Paul Schreiber, Staff Web Developer at FiveThirtyEight, talked about the site’s journey with live blogging plugins.

Paul Schreiber

In 2014, the need for a live blogging plugin on FiveThirtyEight arose when editors wanted a way to rapidly update posts with content related to the midterm elections. At the time, they started using LivePress, but when that plugin was deprecated in 2017 the team needed to move to a different solution: Liveblog.

Paul’s team, together with VIP featured partners 10up and Big Bite, set to work updating the plugin with the features they needed. Their custom updates include metadata, migrating from LivePress, integration with the Co-Authors Plus plugin, and access to the media library. All the work is open source, and contributions are welcome!

Watch the full talk to learn more about the process, including the Liveblog product roadmap:

BigWP is our enterprise WordPress meetup series. It brings together developers, business leads, and product people who work with high-scale WordPress applications every day. To be the first to find out about the next enterprise WordPress event in New York, join the meetup group. You’ll find groups for other cities there as well.

Find all of the talks from this event in the BigWP NYC June 2019 playlist.

Welcome, Setka!

We’re excited to announce our newest technical partner, Setka! Setka creates tools that make it easy for content creators to produce beautiful, customizable, multimedia content pages that work across platforms.

Part of what makes the Setka Editor special is it brings the elements we love about print design into the interactive environment of the screens we use today. It puts power directly in the hands of editors and designers to create stunning content with beautiful features—without much extra effort (and without always having to rely on developers). They can change page layouts, add interactive and multimedia elements, and make other design decisions based on what will serve their content best. The user-friendly WYSIWYG interface combined with customizable layout and style templates give the people producing content creative freedom while making sure they stay on-brand with design.

While the user experience is a breeze, the Setka Editor is working hard behind the scenes. It’s already compatible with the new Gutenberg editor, and will stay on track as WordPress moves to version 5.0. It pairs with the AMP for WordPress plugin to generate eye-catching Accelerated Mobile Pages. It generates the mobile version of your article pages automatically. The HTML is stored in the database, so your content design stays the same even if you uninstall the plugin, and pages can be exported in any necessary formats. The plugin seamlessly integrates into both editorial processes and scaling technical infrastructures to keep everything moving efficiently.

“We’re so proud to be a WordPress.com VIP Partner, since VIP and the WordPress community value design as much as we do. We can’t wait to keep adding more features to help you easily produce amazing content,” said Katya Bazilevskaya, co-founder and CEO of Setka, who spoke on visual storytelling at this year’s VIP Workshop in Napa.

If you’d like to know more about how Setka can improve your daily workflow, drop us a note.

Welcome LaterPay!

We are excited to announce our latest technical integration, LaterPay! LaterPay offers publishers a frictionless deferred payment approach to monetization that saves users time and increases conversions.

Instead of requiring upfront registration and payment – which derails over 98 percent of all intended purchases – LaterPay defers this process until customer purchases across websites reach a $5 threshold. With this approach, publishers can simultaneously expand existing subscription models, increase their paying customer base, and improve their user experience.

Publishers that integrate LaterPay on their VIP-hosted site can choose from a number of monetization solutions that best suit their needs. For instance, publishers can prompt users to purchase a specific article, timed access to content, or a full subscription. Single purchases and time passes complement the full subscription model by pulling new potential subscribers into the publisher’s ecosystem while generating incremental revenues.

LaterPay’s clients include leading German news site SPIEGEL online, news outlets like PC Games Hardware and KidsGo, and dozens of the top regional newspapers across Germany.

Laterpay CRO Hal Bailey
Laterpay CRO Hal Bailey at the VIP Workshop

At this year’s VIP Workshop in May, LaterPay CRO Hal Bailey shared his view of the current online monetization landscape in a joint session with TechCrunch’s Head of Product Nicole Wilke. Flip through the slides from their Rethinking Revenue presentation.

If you’re interested in using LaterPay, reach out to the VIP team, or fill out the form on the partner page. Installation details for current VIP clients are available in the Lobby post.

Welcome Yoast!

We’re excited to announce Yoast as a VIP technical partner! Over the last year we’ve been working with the Yoast Premium plugin on our VIP Go platform with a number of our clients with great success, and we are proud to add them to our VIP technical integration program.

The Yoast team at Yoastcon

Yoast is a household name for anyone in the professional and enterprise WordPress community. As one of the most popular plugins perennially in the WordPress.org marketplace, their SEO tools help over 8 million websites to optimize their pages for search engines. With their easy-to-use guidance, you can easily write and maintain optimized pages for the keywords you want to rank for.

Yoast guides you with focused recommendations for both SEO and human readability, and provides easy-to-update interfaces to test and refine over time. These analyses and recommendations are evaluated and adjusted on a frequent basis, to match the latest developments in SEO.

The Premium version, recommended for enterprise WordPress teams, offers a ton of helpful features including the following:

  • Optimize every page for up to 5 keywords
  • Internal linking suggestions for better cross-linking
  • Redirect manager: your visitors don’t get stuck on a 404 Not Found page
  • Preview of your page in social media
  • Content insights: are the keywords you’d like to rank for in line with what you’re actually writing about.

Additional specialized Yoast tools include Local SEO, Video SEO, News SEO (optimized for Google News), and WooCommerce and Local WooCommerce options.

“VIP is an excellent platform for enterprise WordPress applications. It only made sense to formalize our connection. We’re excited to work with VIP and continue to fulfill our mission of SEO for everyone,” said Joost de Valk, CEO and Founder of Yoast.

“At VIP we’re relentless about providing our customers great flexibility in addition to performance, speed, and security. As a part of our vision to make it easy to take advantage of the very best that enterprise WordPress has to offer, we seek to identify the tools and technologies clients rely on most, and forge a deeper tie with them and their development teams. As Yoast is a trusted component of many of our clients’ ongoing SEO testing and optimization cycles, we’re excited to welcome them officially as a VIP technical integration,” said Nick Gernert, CEO of WordPress.com VIP.

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No matter where you are in the planning process, we’re happy to help, and we’re actual humans here on the other side of the form. 👋 We’re here to discuss your challenges and plans, evaluate your existing resources or a potential partner, or even make some initial recommendations. And, of course, we’re here to help any time you’re in the market for some robust WordPress awesomeness.