The Ford Story Chooses WordPress

The Ford Story is a recently launched site committed to making Ford’s progress towards getting new high-quality, fuel-efficient cars, and trucks on the road today transparent and open. The site is completely powered by WordPress and uses WordPress as a CMS to deliver a wide variety of static content, videos, photos, and dynamic updates.

We talked to Scott Monty from the Global Digital Communications group at The Ford Motor Company to see what the company’s experience using WordPress has been like so far.

Why did you choose WordPress over other publishing platforms?

We wanted to use a flexible platform that would easily integrate with the social web. The Ford Story is going to be a dynamic site, and we wanted to be ready to respond to the needs of the day, so we needed a technology that would allow us to take a modular approach. Knowing that we could use plugins and other components that connect with the rest of the web was a strong selling point.

What was the process of designing and developing The Ford Story site with WordPress like for you and your team?

The team that did the actual development hadn’t used WordPress for Ford before, but from what I understand, they were immediately able to work with WordPress and make it function the way we needed. As we have continued to develop and tweak the site, WordPress has allowed to do so on the fly.

What aspect of WordPress has been the biggest help in getting your site up and running and keeping it going how you want it?

We’re going to be giving the site a bit of an overhaul in a few weeks, and the team has been actively testing code, plugins, and different features of the site. The ability to quickly swap in and out these components has made the process pretty smooth.

Where else is WordPress used at Ford?

We already use it for our Social Media Press Releases and for our Autoshows site.

How does WordPress fit in with Ford’s broader move towards embracing social media?

Our vision for social media is to connect consumers with the people of Ford and to allow them to connect with each other, providing value along the way. We hope that as we turn The Ford Story into the social media hub for the company that this is clearer than ever. We know that WordPress is a widely respected, well-known, and community-developed platform in the social media space. It means that we’re more closely aligned with current trends and Web technologies and that we can develop the site more quickly as we move into the future.

Danielle Steel Chooses WordPress

Most people can’t imagine writing one book. Yet, bestselling author Danielle Steel has written 107 of them. One or more of her novels have been on the The New York Times Bestsellers list for more than 390 consecutive weeks and now Danielle is adding to all of that and starting a blog.


Just over a month ago, Danielle jumped into the blogosphere and posted her first post on her new blog. We were delighted to hear that she chose WordPress to power her blog and has been using it successfully since then. 

In her introductory post, Danielle said that a blog is like a diary and “seems like a wonderful place to share my thoughts with you, or what I do.” Danielle’s blog undoubtedly provides readers with a unique view into the personal life and thoughts of one of the most prolific and accomplished modern novelists.

United Nations University Selects WordPress

We were excited when we found out United Nations University, a think tank for the UN system,  had decided to use WordPress to power its OurWorld 2.0 web site. The OurWorld 2.0 site is designed to create a conversation around the question “What can we do when faced with complex, inter-connected and pressing problems like climate change, oil depletion and food security?”

United Nations University

The site uses WordPress to create mini-sites for its three themes (Climate, Oil, Food) as well as to provide more more general navigation and content such as search and the project’s about page. The developers behind the OurWorld 2.0 site use a variety of publicly available and internally developed plugins to get the most out of their WordPress installation.

OurWorld 2.0 is rich in quality, well designed content and serves as a great example of an innovative organization using WordPress in a unique way. The site’s creative director told us, “With more than ten WordPress sites built and run by our team so far, I think that goes a long way to say that we’re more than happy with the platform. And the recent upgrades have only served to make extending WordPress even easier. To make a robust site that just works, I think WordPress is an obvious solution.”

[ Visit OurWorld 2.0 ] Selects WordPress

Portland, Oregon has a lot to offer. And with the help of WordPress, has had no trouble showcasing some of the many things to see and do in the City of Roses. As redeveloped its web site, they decided to use WordPress to power its directory of businesses, events section, and more.

Check out this example of a directory entry powered by WordPress. Without implementing WordPress, told us, “we would have had a much more difficult time implementing features and what we wanted to do with the site.”

[ Visit ]

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