The New York Post struggled to keep pace with the changing world of digital-first content. In critical need of new infrastructure, the Post migrated its proprietary CMS to WordPress VIP. Since then, the Post has enjoyed major gains in every key metric they track.
“Whether you wanted to look at it from a performance standpoint or in terms of speed metrics, or you wanted to look at downtime, or the traffic pre- and post-launch, all the data supported the decision that we made.”
— Remy Stern, Chief Digital Officer, New York Post
To learn more about our work with the New York Post, including detailed results of their successful migration, download the executive summary.
This post is part of a series providing executive summaries of WordPress VIP case studies. For a complete list of these executive summaries, click here.
The new WordPress block editor, known as Gutenberg, is the biggest change to the software in over 15 years.
Gutenberg introduces a brand new editorial interface designed to help cross-functional teams publish content better, faster, and leaner than ever before.
Yet few enterprises have realized the full extent of its capabilities.
Let’s change that.
This webinar, led by WordPress VIP featured partner Big Bite, showcases examples of how the block editor can implement design systems in custom blocks that streamline content creation.
The presentation is ideal for developers, marketers, project managers, and content creators who want to discover how blocks can help enterprise brands increase efficiency and accelerate workflows.
Learn the capabilities of the new WordPress block editor
Study real-life examples of custom publishing workflows that boost efficiency
Discover how custom blocks could improve your organization’s production capacity
Access a live Q&A with Big Bite design and development experts
Presenter: Jonny Waters, Big Bite
As head of design, Jonny leads on all of Big Bite’s creative direction and design standards. With 10+ years of experience in design and front end development, specifically complex UX processes and techniques, Jonny has a strong commitment to quality and continuous improvement — which he dedicates to improving the effectiveness of design in the WordPress community.
Capgemini is a multi-billion dollar international consultancy focused on leader technology services and digital transformation. Capgemini’s global workforce comprises 200,000 team members in over 40 countries. Capgemini underwent a huge re-platforming project, migrating their network of 38 sites from their legacy Drupal CMS to WordPress VIP.
Drupal had become a choke point, causing unnecessary production delays
Capgemini’s legacy Drupal CMS was no longer improving workflows or supporting their editorial needs. To make matters worse, Drupal’s lack of backward compatibility made the website increasingly unstable. Finally, the system no longer supported their digital roadmap. To make matters worse, teams across Capgemini were becoming frustrated with the lack of usability and extensibility. Understandably, teams created their own solutions outside the group platform. These workarounds created a governance nightmare.
Capgemini migrated 38 sites to WordPress—which immediately increased productivity
Capgemini had a clear requirement: their new platform would promote a decentralized approach to publishing and provide a workflow and communication framework to increase visibility into the production process. Migrating to WordPress quickly alleviated Capgemini’s content creation challenges.
“We needed a system and a piece of technology that would force a reckoning of our team members to actually learn what digital publishing is, and what digital marketing means today, in a bunch of different cultures, languages, and markets.”
— Parker Ward, Director, Content Marketing and Communications
Now, Capgemini’s teams deliver seamless user experiences across languages, cultures, and markets
WordPress VIP helped Capgemini leap into a new digital culture of creation with a robust, usable, and intuitive CMS. Now, the CMS supports Capgemini in delivering their business objectives and empowers their global network of teams to do their jobs effectively.
WordPress VIP collaborates with our featured partners to deliver unparalleled digital experiences for our clients. A recent interactive mapping project with Alley and the Henry J. Kaiser Family Foundation demonstrates what’s possible when we collaborate on forward-thinking implementations of enterprise WordPress.
The initial migration
The Kaiser Family Foundation (KFF) is a non-profit which focuses on delivering free, trustworthy, non-partisan content relating to national health issues. They are a leading source of data and analysis that a wide array of publications and researchers use to inform their own reporting.
WordPress VIP first teamed up with Alley in 2012 to help KFF unify all their legacy content and sites on a new platform. This undertaking required migrating 20 years’ worth of data (spanning nearly a dozen data sources) to WordPress.
Together, the team identified several success metrics for KFF’s new platform. First, it needed to improve user experience. Second, it must scale the ways people can access their work. Third, it should increase efficiency, and fourth, reduce costs. Finally, the platform also needed to evolve with the digital landscape for years to come. You can read more about the success of that initial project in this case study.
Alley’s data visualization solution
In 2018, building upon the success of that migration, KFF approached Alley with a challenge. The foundation needed a way to display state-level data on a map. They also requested an accompanying table, in a format that was easy to use. Furthermore, it should be embeddable within posts across their WordPress site.
KFF is now rolling out this application for use in posts, issue briefs, and fact sheets across the site. At its core, it’s a novel and engaging way of displaying information. It’s also a lightweight replacement for an older, heavier, and less flexible application. And there’s even more in store. Plans are in the works for a second phase of the embeddable maps project. Next on the docket is adding new functionality and refining existing features.
Alley put together an excellent post outlining the technical details of the project. Is your organization looking for a creative and powerful way to display large amounts of data? If so, get in touch to see how WordPress VIP can help.
Spring has sprung (in the northern hemisphere, at least) and as you scroll through March’s updates, you’ll see fresh growth everywhere: We’ve got new launches for Hilton and Alaska Airlines. Development for WordPress 5.2 is well underway. Our teammates and partners are winning awards and earning certifications. And we’re thrilled to announce expanded support for enterprise clients in Asia Pacific. Explore details on all that and more below, including the latest from WordCamp Europe and a special spotlight on our work supporting female leaders in digital media.
CEO of rtCamp Rahul Bansal poses with VIP’s Anand Natarajan at rtCamp’s 10th Anniversary Celebration
News and Releases
Updates from around VIP, our clients, and our agency and technical partners.
WordPress 5.2 is slated for release within the next month, bringing the block editor into WordPress mobile apps and shaving 35% the load time for large posts. The software is still in development, but you can download the beta or experiment with the WordPress beta tester.
Newspack is a collaboration from Automattic and partners News Revenue Hub and Spirited Media that aims to make it easier for smaller publishers to produce sustainable journalism. Project leads have selected 12 newsrooms from around the world to pilot the first live version of the platform. Among this first cohort are Chile’s El Soberano, Prague’s Transitions, and San Antonio’s The Rivard Report.
Three cheers for Big Bite, who achieved certifications in two ISO standards for Information Security and Quality Management, and won the Northeast England Chamber of Commerce’s Small Business Award.
Petya Rakovska of Human Made has started hosting kid’s workshops at WordCamps across the globe, teaching the next generation of WordPress superusers to build their own websites and custom themes. She created an organizer’s kit to spread the movement.
Inpsyder Frank Bültge shared this recap of eCommerceCamp 2019.
Congrats to Trew Knowledge on the recently launched independent.com, the new site for the Santa Barbara Independent, a weekly newspaper in California which moved to WordPress and VIP after years using EllingtonCMS. Trew Knowledge also launched Journal Métro on Apple News.
Distributed teams are increasingly common. The crew at XWP identified 7 experiences that help them create a sense of ‘team’ among remote contributors.
VIP Files Service, our distributed, scalable, and versioned file system, now supports a much greater range of files operations, thanks to an upgrade in the way file writes work for WordPress uploads.
We’re also sponsoring brand storytelling and digital marketing conference Forward, where marketing VP Jessica Snavely will share how Automattic uses data to tell success stories.
WordCamp Europe descends on Berlin June 20-22. Schedule highlights include talks from our featured partners 10up, Human Made, and rtCamp; sessions on Gutenberg, accessibility in design, optimizing remote teams; and a keynote from Matt Mullenweg, CEO of Automattic. VIP’s very own Tom Nowell will do a live demo on using blocks outside of posts and pages.
The sixth annual SRCCON returns to Minneapolis July 11-12. This event attracts over 300 journalism-technologists, newsroom leaders, and others working to change journalism for the better. Sign up for information about tickets if you want to learn more.
WordCamp for Publishers is slated for August 7-9 in Columbus, Ohio. Plans are underway for the speakers and schedule, which will include tracks for editorial, engineering, and product teams. Read our notes from the 2018 event to get a feel for the festivities, and bookmark the event page to stay up to date.
The National Association of Black Journalists’Convention and Career Fair combines education, career development, and networking to improve access for journalists of color. This year’s theme is “Fight The Power: Press Forward with Passion and Purpose” and goes down in Miami August 7-11.
The WordPress team recently celebrated another major milestone with the release of WordPress 5.1, alongside news that the platform now powers a full third of the web. Huzzah! Kauffman Indicators, the Facebook Journalism Project, Rio Negro, MinnPost, and MTN now count themselves among that elite group after enjoying successful launches this month.
Elsewhere, we were lucky to join some amazing conversations about shaping the enterprise WordPress world we want to live in, including more women leaders in digital journalism and the importance of designing for all. Read on for details, as well as the latest updates from across the community.
News and Releases
Updates from around VIP, our clients, and our agency and technical partners.
WordPress released version 5.1. Nicknamed ‘Betty,’ 5.1 introduces new Site Health features and includes performance improvements for the new block editor. Congrats to Automatticians Matt Mullenweg and Gary Pendergast and the 561 contributors (including folks from our partners 10up, Reaktiv Studios, and rtCamp) who made it possible.
VIP worked with featured partner Alley to help The Kauffman Foundation launch the Kauffman Indicators of Early Stage Entrepreneurship. This new tool offers in-depth reports and interactive data visualizations that present entrepreneurial trends across decades, geographies, and demographic groups.
The Facebook Journalism Project provides products, tools, and training to promote news literacy and help journalists harness the power of Facebook for good.
We have had the pleasure of working with News Corp Australia (NCA) since early 2015. Today they host 21 sites with us, including market leaders News.com.au, Foxsports.com.au, and TheAustralian.com.au. For NCA, WordPress represents one important application among others, within a complex and powerful systems architecture that predated their migration. We spoke with Juan Zapata, head of the Site Production Platform team, to learn more about their custom-built Kurator tool, which brings external resources to authors and editors working in WordPress. Read all about it.
Earlier this month, we sponsored and attended ONA’s Women Leadership Accelerator at UCLA. Each year, this event brings 30 women from around the world for a weeklong leadership intensive to advance women in digital journalism. VIP has been a major sponsor of ONA WLA since the beginning and are proud to continue our support. Alternate: This year, our very own Steph Yiu spoke about managing remote teams (recap on her site) and VIP’s work promoting digital journalism.
BigWP meetups focus on the operation, development, and scaling of large, high-traffic WordPress websites. Next up is BigWP Toronto, hosted by our friends at the Canadian Olympic Committee on March 27. These events always fill up fast, so hop to it.
Facebook’s developer conference F8 is slated for April 30-May 1. Billed as, “A conversation about technology and human connection,” this event offers deep dive sessions and product demos across Facebook’s family of apps. You can apply to attend or sign up to stream the keynote.
After a brief stint away for the holidays, 2019 is off with a bang (or, a shake, for the VIP Business Development team attending a meetup in Mexico City last week). The first 1/12th of the year has seen several exciting launches, including GitHub, Prensa Libre, and Crowley. Our client USA Today came back with its Ad Meter rankings of the most popular ad at the Superb Owl, but our favorite might be this shoutout to the free press from the Washington Post.
Take a look ahead at this month’s updates from across enterprise WordPress, including a spotlight straight from VIP’s own newsroom, and the running list of events we’ve got our eyes on this spring.
The VIP Launch Squad met in Boulder, Colorado last week. Photo not actual size. (Photo credit @kgagne)
News and Releases
Updates from around VIP, our clients, and our agency and technical partners.
Prensa Libre is one of the biggest newspapers in Guatemala and one of the highest-trafficked websites in Central America. We partnered with Alley to migrate them over to WordPress and the VIP Go platform. New capabilities include a refreshed landing page module system, and the option to export wire stories straight to print.
Congrats to Crowley on their long-haul launch of a new site on VIP, and many thanks to the small army of collaborators from across several teams who made this one possible.
Alley published a robust 2018 year in review, highlighting their work with news organizations, museums, nonprofits, and more.
Hello Design worked with MDC to build the Coral One robot, which Business Insider called the best robot at CES2019.
Clutch named Human Made both a “Top 1000 Global” B2B company and “Top WordPress Development Company.”
Reaktiv Studios launched Tala on VIP Go as a multilingual site.
Rtcamp is heading to WordCamp Bangkok, where CEO Rahul Bansal will speak on the art of pricing. Read how choosing ‘focus’ as a guiding theme for 2018 impacted their year.
VIP CLI has been updated to 1.3.0. You’ll notice a few updates: we now preview the date and time of the backup used for sync, show the mapped domain when listing apps, and better messaging around environments–as well as some minor bugfixes and general bolt tightening. Please update your local install with npm install -g @automattic/vip
We’re upgrading our VIP Go Hosting to PHP 7.3, to take advantage of the performance benefits, stability, and security advantages there. Non-production environments were updated on Monday 4 February, and production sites are planned to be upgraded on Monday 25 February (Lobby post)
VIP is deeply committed to the sustainability of news organizations, large and small, around the world. We’re excited to share we’ve doubled down on that commitment by investing in the News Project. According to founder Merrill Brown, the News Project’s goal is to “stabilize existing news sites and encourage new startups by simplifying publishing and the path to sustainability.” Take a product tour to learn more about their tools, or sign up for their newsletter to stay up to date.
Tickets are on sale for WordCamp London, April 5-7. This event joins a slate of WordCamps going down all across the globe this spring, including Jakarta and Pune on February 16, Helsinki March 7-8, and Miami March 15-17.
‘Intelligent Connectivity’ is the focus of #MWC19, coming to Barcelona February 25-28. Attendees can explore 8 themes, including Immersive Content and Digital Trust.
At the risk of early December overshadowing an exciting November, we have to lead off with the biggest headline from the WordPress community in years. Just last week we all celebrated the completion of months of design, development, and refinement: the release of WordPress 5.0 featuring the new block editor! And add to that the release of AMP for WordPress version 1.0, as well as an open source theme based on Big Bite’s new platform for Amnesty International, all in just the past several days. There was a whole lot of November before that, including a BigWP event in New York and launches for Indian Express, Thrive Global, Boston Herald, National University, and SheKnows. Read on and we’ll bring you up to speed with notes from across the enterprise WordPress community.
WordPress 5.0 Arrives
The future of WordPress is here! Congratulations to the core team and all of the colleagues, partners, and community members who made the WordPress 5.0 release a reality. VIP clients, check the Lobby for all the details on deployment at VIP and next steps.
Project lead Matt Mullenweg’s State of the Word (full video) at WordCamp US outlined the next phases of the Gutenberg project, including customization outside the post/page, collaborative editing, workflows, and multilingual innovations.
BigWP NYC brought our friends at the New York Post, Setka, 10up, and Human Made together along with a packed house. Topics included integrating plugins with AMP, decoupled WordPress architecture for the enterprise, and more. Stay tuned for videos from the talks, coming soon.
When PMC acquired Rolling Stone, they turned to XWP and VIP to bring the beloved brand’s digital experience up to date. The Make WordPress Marketing team just published XWP’s case study documenting the collaboration.
Big Bite took their latest work building a new block editor-ready platform for Amnesty International one step further. Their new open source theme makes some of those tools available for any organization to use.
Rasmus Lerdorf, inventor of PHP, turned 50 on November 22.
As mentioned above, WordPress 5.0 has been released! VIP clients, you will experience no immediate change to your publishing experience. Check out the Lobby for notes on next steps and working with the Gutenberg plugin as the project moves on to next phases.
Domains have come to the VIP Dashboard. Currently a simple list of domains mapped to your environment, VIP has big plans for its future functionality.
VIP CLI was updated to 1.2.1:
We now display a preview for vip sync which details the backup date/time being synced and the search/replace to be performed.
We now display the primary domain, instead of the *.go-vip.co domain in and vip app list.
Dekode, based in Oslo, Norway, is the leading enterprise WordPress agency in the Nordics. They blend design, development, and strategy work to build cost-effective, self-sustaining solutions for enterprise clients like Tidal, Facebook, and the Norwegian government. Read more about what they’re building in our latest partner profile.
The Inland Press Association’s Mega Conference is slated for February 25-27 in Las Vegas. Topics span digital subscriptions, newsroom transformation, advertising sales, audience monetization and more.
MWC Barcelona (formerly Mobile World Congress) is the largest mobile event in the world, bringing together the latest innovations and leading-edge technology from more than 2,400 leading companies. It’s happening February 25 – 28, and it’s not too late to grab a pass!
Speaker applications are open until January 7 for the first-ever WordCamp Nordic coming to Helsinki March 7-9.
Fancy a warmer clime? Join IRE and NICAR in Newport Beach, CA on March 7-9 for their annual conference devoted to data journalism.
With the projected release date for WordPress 5.0 fast approaching on November 27, there’s lots of October news around the Gutenberg project and the new editor it’s bringing to 5.0. Read on for updates from WordPress core, releases from Kaiser Family Foundation and The New York Post, Intercom, and XWP for the AMP Project. Don’t miss the call for entries for the brand new Automattic Design Award.
Gutenberg News and Notes
The latest updates about WordPress 5.0 and the new editor.
5.0 is coming! The updated WordPress Core timeline calls for WordPress 5.0 release on November 27, with release candidate 1 coming on November 12. VIP clients, keep an eye on the Lobby for updates as we draw closer.
As of this post, WordPress 5.0 beta 3 is the latest release, which came out on November 5. WordPress 5.0 beta 1 came out on October 24th. Naturally at this stage beta releases include Gutenberg as the default editor, the Twenty Nineteen theme, and all previous default themes updated to include block editor styles.
The Core team has announced that the Classic Editor Plugin will be supported until at least December 31, 2021. You’ll find lots of additional detail at that link as well.
We recommend all projects using the Gutenberg plugin today to upgrade to at least version 4.1 to assure a smooth transition. Gutenberg 4.2 is now available for testing. The updated formatting API makes it easier to extend Rich Text options throughout the editor. Developers can now add their own block categories and assign icons for better visual cues.
News and Releases
Updates from around VIP, our clients, and our agency and technical partners.
Our own Shannon Smith presented at WordCamp Vancouver, demonstrating how theme and plugin developers can use React to make the most of the new Gutenberg editor experience.
A team of 6 rtCampers attended the AMP Roadshow Mumbai 2018where Pradeep Sonawane delivered a talk about “WordPress with AMP.” Up next? Nirmal Desai will attend WordCamp Kochi and share his experience working with Enterprise publishers.
Our first VIP Dashboard feature has soft-launched (shhhhh): visit the dashboard to see all your apps, then click through to an individual app to sync from production to your non-production environments. Sharp-eyed observers will see we’ve added a “Support” button down on the left; give it a try and tell us how it’s going.
Submit your best work in site, solution, and style categories for the brand new Automattic Design Award, recognizing the very best in Gutenberg-ready, accessibility-enabled projects from 2018. A truly amazing panel of judges includes Khoi Vinh from Adobe, Kat Holmes from Google, and Jeffrey Zeldman from A List Apart. Representatives of the VIP family include Sarah James of 10up, Ant Miller of Human Made, Rahul Bansal from rtCamp, Joshua Wold of XWP, and Simon Dickson representing VIP.
The next BigWP Meetup takes place November 13 at the New York Post headquarters featuring enterprise WordPress talks from speakers at the New York Post and VIP partners Setka, Human Made, and 10up. Tickets are now all gone, but we’ll have coverage on the blog. Join the meetup group to be the first to hear about the next event.
WordCamp US is coming right up, Dec. 7-9 in Nashville. Organizers recently released the full speaker schedule. You might notice several familiar faces from Automattic, 10up, Human Made, XWP, Yoast, and many more. See the full speakers list here and grab your ticket while you still can.
Welcome to the September roundup! Even though this is October material, we’d be remiss not to start off with the big news coming out of the Gutenberg project this week, Matt Mullenweg’s Plan for 5.0 update and Gary Pendergast’s follow-up Proposed Scope and Schedule. We’ll keep you updated as 5.0 plans continue to come together.
Meanwhile, there’s lots to catch up on from September. The Online News Association’s annual event is always a highlight of the year and ONA 2018 in Austin was no exception. We came back energized and excited about all of the work going on across the digital journalism community. And thank you to Human Made and News UK for co-hosting our latest BigWP London, with great talks which will be available on YouTube shortly.
Read on for news and updates from across enterprise WordPress, including a new section called, “What We Read,” a carousel of articles (and podcasts) that inspired, informed, and influenced us this month.
Gutenberg News and Notes
The latest tools, demos, and updates around the block-based editor coming to WordPress 5.0.
As mentioned above, plans for the WordPress 5.0 release are starting to take shape. Matt Mullenweg posted a plan and Automattician and core contributor Gary Pendergast gave further details in this proposed scope and schedule, identifying November 19 as the target release date.
Earlier in September, Gutenberg version 3.9 shipped with a host of UX improvements within the editor, in addition to the ability to create reusable templates and import/export reusable blocks.
Peek behind the scenes at the custom blocks powering Amnesty International‘s new platform developed by Big Bite, also embedded in the spotlight below.
News and Releases
Updates from around VIP, our clients, and our agency and technical partners.
VIP teamed up with Human Made to host Big WP London, featuring talks from 10up, Big Bite, Inpsyde, and News UK. Video from the talks coming soon!
Alley helped the Robert Wood Johnson Foundation answer the question, “Does where you live affect how long you live?” by building a life expectancy estimator using data from 73,000 U.S. Census tracts. They also redesigned the Online News Association’s VIP-hosted resource portal just in time for #ONA18.
10up CEO John Eckman shared slides from his talk at WordCamp NYC on rethinking his approach to GDPR and privacy.
If you haven’t checked out the VIP Dashboard for our VIP Go platform, take a look and open a ticket to let us know what you think. (Watch for the first major feature, which will be data sync, arriving over the next few weeks.)
Liveblog v1.9 introduced support for the AMP project, alongside the popular AMP for WordPress plugin. v1.9 also includes enhanced performance for high-traffic liveblogs and support for cross-domain updates (Lobby post).
Spotlight: Amnesty International
Take a video tour of the custom Gutenberg blocks powering Amnesty International’s new platform, built by Big Bite for the new WordPress editor. Their team is also working on one of the largest Gutenberg-built applications to date, with a global financial organization.
VIP take: “Still exchanging Microsoft Word documents with contributors to make edits? Apparently, some publications are still redlining their way to a final draft, while others have made the shift to Google Docs. If you’re happy with the collaborative editing features in Google Docs, try out this add-on to send your drafts straight to your WordPress site.” — @ryansholin
VIP was thrilled to be a part of ONA again in 2018, which went down in Austin, TX from September 13-15.
To kick things off, we and our partners at Alley co-hosted a pre-conference meal where we broke bread with clients and friends. At the conference itself, VIP’s very own Steph Yiu, Ryan Sholin, and Shannon Smith teamed up to present “The Future of Content Creation in WordPress” which gave an inside look at the intersection of publishing, WordPress, and Gutenberg. Ryan also joined a panel on “Remixing Content: Refining Your Workflow to Make Your Work Flow,” sharing tips to make workflows meet your newsroom’s distribution needs without bloating them.
Overall, the VIP team was inspired to see how journalists and newsrooms are using WordPress to create new frontiers in digital publishing. To learn more, visit the VIP-hosted journalists.org.
WAN-IFRA is hosting the Digital Content Expo (DCX) and World Publishing Expo parallel to each other from October 9-11 in Berlin. While the World Expo focuses on print strategies, DCX examines digital trends for content production, distribution, management, and monetization.
WordCamp US is coming to Nashville again on December 7-9. Organizers just announced the fifth round of speakers. November 1 is the deadline to get a printed badge (and share your preferred shirt size).
NICAR is slated for March 7-10 in Newport Beach, California. Sign up for the NICAR mailing list to stay up to date with conference announcements.
The first batches of tickets have dropped for WordCamp Europe! It goes down June 20-22, also in Berlin. While may seem like a long time from now, tickets always sell out, so grab yours fast.
10up is a digital agency focused on delivering finely crafted websites, apps, and tools that advance business objectives. They have been a WordPress.com VIP Featured Partner since 2013. Founded in California with a fully distributed team, 10up’s Webby-winning and Emmy-nominated work includes projects with household names like Microsoft, Facebook, Google, and The New York Times.
What’s your agency’s origin story?
10up was founded by Jake Goldman in 2011. Jake helped his prior company abandon proprietary CMS software starting around 2008, giving him a front-row seat to WordPress’s rapid iteration from a basic blogging platform to a compelling content management system, and the delight that it created for its customers. Jake was eager to master WordPress: he built plugins that became popular, contributed to WordPress itself, and traveled around the country to participate in WordCamps.
With training in business, information systems, and software development, and an eye for beautiful craftsmanship, Jake saw an opportunity to start an agency that could position itself as a leading provider of integration and delivery of WordPress. The rise of “distributed” remote-work companies, the remote nature of WordPress core itself, and the rising international WordPress community suggested it was also time for a 100% distributed agency.
Jake set up shop in his small home office and got to work bootstrapping 10up. From its earliest days, 10up focused on superior engineering quality and elegant editorial/administrative user experiences Leveraging a strong network of connections, Jake quickly welcomed exciting clients like 9to5mac, Trulia, and TechCrunch.
With the help of the earliest additions to his team, many of whom still remain at 10up and some of whom have gone onto to impressive roles elsewhere in the industry, Jake grew 10up from 1 employee – himself – to more than 100 in less than 5 years – without an ounce of outside investment.
The name 10up comes from finishing that last 10% — the difference that extra polish, that extra level of attention, makes. –Jake Goldman
Pick three words that describe your agency culture.
Dedicated. Our team understands that we’re a services business; our values are rooted in an empathy and dedication to the needs of our clients and colleagues, as well as the broader open-source and WordPress community. 10uppers consistently go above and beyond expectations to jump in and help when a client or fellow teammate needs support.
Creative. This is a team of problem solvers – strategists, designers, engineers, and so on. Whether it’s a discreet and specific solution to a customer need or an innovative approach to synchronizing developer environments or managing new standards like Ads.txt, this team is constantly finding new ways to solve the challenges we face every day.
Welcoming. Maybe it’s something about our remote culture, our in-depth orientation, or a high growth team culture… but almost everyone who starts at 10up comments on how inviting their team lead, fellow teammates, and craft leadership are in welcoming them aboard and offering support through their beginning and tenure. Even though we’re infrequently in the same room together, there’s a palpable sense of camaraderie and cheer at our annual all-hands summit.
Tell us about a client project you are especially proud of.
Where to start! If we had to pick one, we’d highlight our work with Mayo Clinic, building out an internal knowledge portal and management intranet that tens of thousands of nurses use every day, around the country, to collaboratively participate in advancing patient care. It was a multiyear project, and our team did a brilliant job of designing the user experience, engineering a scalable solution, supporting change management, and training both developers and administrators. As a service-centric organization, it’s immensely rewarding to know that our work is helping other incredibly dedicated service professionals (nurses) and their patients, every day, in some small way.
What are you most excited about in the WordPress community right now?
We’ve been very focused from day one on the experience of creating and managing content – the back end and editorial user flows that can have an enormous impact on the efficiency of the business and the happiness of the staff responsible for pushing out content. It’s why we chose WordPress as our platform – a user experience-centric ethos to our practice.
With that said, it’s hard not to call out the massive effort to revamp the writing and content layout experience – Gutenberg.
It’s exciting in the sense that it shakes up the way we think about editorial page creation and curation, and forces us to think about some old and stale paradigms in new ways. It’s cause for us to go back and take another look at some of our solutions and plugins, and breathe a bit of new life into them. Some of the principals of the block-based layout authentically offer an opportunity to improve the way we think about modules. That’s been especially evident as we approached support for the classic and new editor for some new open source projects – like Simple Podcasting – and found that the user interface made a lot more sense in the new context.
What’s your favorite conference or event of the year, and why?
We love seeing the WordPress community evolve a set of professional industry and market-specific conferences. WP Campus and WordCamp for Publishers provide a nice, focused iteration of the wide-appeal community events.
On a very different note, our team also gets quite a bit out of the Society of Digital Agencies (SoDA) event, in terms of professional development and peer inspiration.
(And the sixth: Ask yourself a question and answer it)What are you looking to accomplish in 2018?
We’re pushing on several fronts. Our team is growing again this year; we expect to expand our team by ~25-30%, and we hope to achieve that while retaining an engaging and supportive culture and employing systems that ensure we uphold the highest standards for craftsmanship. Some major growth areas include the 10up Europe team and our strategic consulting including Audience & Revenue.
We’re also more invested than ever in contributing to and helping WordPress succeed as a platform, through our Open Source Practice. We want to see growing adoption of some of the solutions we’ve put out there that push WordPress forward as a platform, like our Distributor plugin.
We also want to do a better job of communicating the exciting and innovative work we’re doing, and the ways in which we’re growing, to our customers and a larger community interested in 10up. Expect to see more stories from 10up and more effective ways of staying apprised of those stories.
Thank you, 10up!
More on 10up:
Agency focus and specialties:
Editorial/administrative user experience and workflow design
Audience and revenue strategy
Integrations and migration between WordPress and other platforms
High scale and forward-thinking implementation of WordPress
Internal communication & workflow tools
24/7 site management
Currently working with: Microsoft, Facebook, Google, The New York Times Co, the State of California, Walmart, ESPN, and AARP
More than 150 full-time staff working from around the world.
In-house expertise includes Front and Back End Engineering, Visual Design, UX Design, Systems/Cloud Infrastructure Engineering, Online Advertising, Analytics, SEO, and general project management and strategic consulting.
Delivered hundreds of successful, enterprise-grade projects over our 7.5 years of existence.
Two of our interactive projects with AMC Networks were nominated for Emmy Awards. Our client projects have been nominated for numerous Webby Awards, with several wins under our belt.
We’ve produced outstanding projects across most major verticals, including collaborations with household brand names in finance, healthcare, media and publishing, academia, retail, food and beverage, and nonprofits … to name a few.
Hayley Nelson has spent the past two decades of her career bringing digital tools and technology to journalists. Among other accomplishments, she helped shepherd the New York Times into the era of digital media by launching its first blogs, built an award-winning digital team at Wired Magazine, and launched CNET in four Asian markets.
As head of content at Airbnb, Hayley is focused on value-based storytelling that engages consumers across platforms and devices. Her work has been building off their 2018 We Accept Superbowl commercial.
In her talk, “Content Ecosystem Thinking” at the 2018 VIP Workshop, Hayley outlines a path for marketers to leverage the tricks of the publishing trade to put the reader at the center of their digital efforts. The most successful brands, she argues, are tying every piece of content to their company’s core values. Think Everlane’s transparent factories and the commitment from Starbucks CEO Kevin Johnson to hire 10,000 refugees. “Who are we, and what are the values that we want to stand up for? How do we bring our mission to life? … It’s the brand’s job to become a great storyteller.”
Patagonia did a documentary on people whose lives are transformed by the sea. One person profiled is this woman who is a deep-sea spearfisher who catches fish and makes sushi, another is this surfer guy in Tahiti, and it’s just a really compelling documentary — and you hardly notice but they may or may not be wearing Patagonia swimsuits. That’s how subtle it is.
Watch the full video to go behind the scenes on Airbnb’s Not Yet Trending campaign, which ties beautiful videography of destinations on the cusp of trending into two of the brand’s core messages, “it’s a host-led world,” and “the magic of travel,” to drive would-be travelers to book on the platform.
I want you to think of us as that edgy, underground friend that’s telling you where to go because it’s the most interesting place in the world — and maybe you come back six months later when you’re ready to book a trip.
You’ll also learn her ten-step process for organizing a global content strategy, including the non-trite way to capitalize on social media holidays and how introducing agile to marketing processes has transformed the way she approaches campaigns.
If you weren’t able to join us at VIP Workshop this year, you can still catch dozens of the sessions, including speakers from TechCrunch, Google, Cloudinary, the VIP team, our agency partners, and many more on this YouTube playlist.
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