Webinar: Demystifying Decoupled WordPress

You may have heard a decoupled (or “headless”) CMS can make it simpler to deliver content across multiple channels and devices.

However, this approach—where your CMS is completely separate from your front-end user experience—can also add unnecessary complexity, cost, and time to your content management.

How can you know whether decoupled is right for your business?

Join WordPress VIP’s experts, along with AccuWeather’s Rachael Trost, to explore the pros and cons of decoupled WordPress.

In this webinar, you’ll learn:

  • Why (or why not) go decoupled
  • Real-life lessons from AccuWeather’s experience with a headless CMS
  • The most common types of decoupled architectures
  • The relationship between React.js and WordPress

Launching a global ecommerce platform for OKdo

OKdo case study decorative image

Recently, we teamed up with our Silver agency partner Box UK to help OKdo launch a new, revenue-generating business line in less than eight months.

OKdo is a purveyor of technology products, focused on the rapidly-evolving single board computing (think Raspberry Pi) and internet of things (IoT) markets. OKdo was looking for a holistic technology platform to get their products in front of new customers as quickly as possible.

Flexibility at scale

After a three-month bidding process, OKdo selected Box UK as their development partner. With years of experience collaborating on complex WordPress implementations at scale, Box UK knew WordPress VIP was the perfect platform to power the end solution.

Because time was of the essence, the agility of this new platform (and its development) was key. OKdo also needed an e-commerce solution that would play nicely in multiple languages and currencies, as well as an adaptable architecture that could integrate seamlessly with third-party applications like NetSuite.

Thanks to the inherent flexibility of WordPress, the enterprise infrastructure of WordPress VIP, and the scalability of WooCommerce, we were able to deliver OKdo a multi-site, multi-language, and multi-currency ecommerce system in just under eight months.

Certainly from my perspective, WordPress has been a great success—with WordPress VIP giving us that enterprise-level of assured quality on top.

— Adrian Goodman, Global Digital Product Owner

Key results

  • Launched a new product line in eight months
  • Multisite installation powering sites in 6 languages
  • Modular architecture with third-party integrations
  • Enterprise ecommerce using WooCommerce
  • Compliance with global trade and tax regulations

Learn more

To learn more about this project, please download the OKdo case study PDF. And if you have any questions, simply get in touch!

Note: This post is part of a series providing downloadable summaries of WordPress VIP case studies. For a complete list of these summaries, click here

Webinar: Build an enterprise newsletter in minutes

Content is at the core of your customer experiences, so it’s absolutely essential to get it right. But to really drive value, how you manage content matters just as much as what you create.

In this on-demand webinar, WordPress VIP and Gold agency partner rtCamp will show you how the Mortgage Bankers Association slashed the time it takes to produce their monthly newsletter from several hours, down to 10 minutes.

After all, the equation is simple: decreased time to market = increased value. Now, MBA’s marketing team is empowered to focus on innovation instead of fussing with templates.

In this webinar, you will:

  • Learn how the WordPress block editor can speed your time to market
  • Get fresh ideas for building replicable, scalable workflows
  • Study real-life examples of Gutenberg use cases
  • Participate in a live Q&A with rtCamp’s Guten-experts

On-demand webinar: How Salesforce is Transforming Content Marketing

Effective content marketing is key to customer engagement.

Yet according to Gartner, less than 40% of marketing leaders have a defined content marketing strategy.

The good news? It might be easier than you think to produce content that delivers on your business goals.

Go behind the scenes with Hayley Nelson, Salesforce’s VP of Content Marketing, and Nick Gernert, CEO of WordPress VIP. You’ll learn how Salesforce is driving growth by rethinking its entire content ecosystem from the ground up.

In this webinar, you will learn:

  • Salesforce’s new approach to audience engagement
  • Practical tips for creating values-driven storytelling
  • How agile processes can reduce pain points in your content production
  • Answers to your pressing questions in a live Q&A

Presenter: Hayley Nelson

Hayley Nelson, Salesforce

As the first VP of Content Marketing at Salesforce, Hayley oversees content strategy and operations, social media, video, podcasting and web publishing for the global marketing team. Previously Hayley lead content strategy at Airbnb, where she implemented a “newsroom” approach to social media and spearheaded experimentation with podcasts, magazine and film. Her expertise is in leveraging technology and content to engage customers and build communities. Hayley is a passionate mentor and advisor to startup founders and CEOs.

Presenter: Nick Gernert

Nick is the CEO of WordPress VIP, the leading provider of enterprise WordPress. With more than two decades working across the open web, Nick is responsible for WordPress VIP’s overall business strategy. His passion lies in enabling the world’s most demanding businesses to drive results through digital customer experiences.

How AccuWeather leverages decoupled WordPress

At BigWP NYC, associate product manager Rachael Trost took the mic to discuss how AccuWeather makes use of decoupled WordPress. Founded in 1962, AccuWeather is recognized as the most accurate source of weather forecasts and warnings in the world.

These days, AccuWeather serves roughly 1.52 billion people a day with over 50 billion data calls across their product lines. These products include weather forecasts, local media partnerships, enterprise solutions, APIs, videos, podcasts, and more.

A small but mighty force

Although content forms only a small part of AccuWeather’s traffic, content delivery still adds up to over 75 million data calls a day. And content is a key element of AccuWeather’s competitive advantage in a market where weather data has become a commodity.

Conscious CMS decoupling

Earlier this year, AccuWeather migrated its CMS from Brightspot to WordPress because the editorial team was struggling with Brightspot’s lack of customizable features. After some initial deliberation, AccuWeather selected WordPress thanks to its inherent flexibility, extensive documentation, and straightforward integrations.

Watch Rachael’s talk to learn:

  • The pros and cons of decoupled WordPress
  • How AccuWeather extends the REST API to deliver localized content
  • Rachael’s three key takeaways from their recent CMS migration

BigWP is our enterprise WordPress event series. It brings together developers, business leads, and product people who work with high-scale WordPress applications every day.

Find all of the talks in the BigWP NYC November 2019 playlist.

Evolving the Kaiser Family Foundation from Sitecore to WordPress VIP

The Kaiser Family Foundation (KFF) had 20 years’ worth of legacy data bottlenecked in Sitecore and Commonspot. WordPress VIP helped KFF unify all their content onto a single, intuitive platform. KFF’s teams are now empowered to advance their mission through beautiful and accessible data.

“Other data-heavy organizations like ours, still operate multiple websites with data and CMSes that are not integrated. I think we’re the first in our space to do that—with as much diverse content as we have all in one home.”

— David Rousseau, Kaiser Family Foundation Vice President

To learn more about our work with KFF, including detailed results of their successful migration, download the executive summary.

This post is part of a series providing executive summaries of WordPress VIP case studies. For a complete list of these executive summaries, click here

Webinar recording: Upgrading to Gutenberg

Put simply, the new WordPress block editor, known as Gutenberg, makes creating content easier.

It might not feel so easy, though, to bring a complex enterprise site over to Gutenberg for the first time.

That’s where this free webinar comes in.

In this dev-centered presentation, our friends at Reaktiv Studios will walk you through each step of making the transition using real-life examples from Microsoft, Atlassian, and more.

In this webinar, you will:

  • Study real-life Gutenberg use cases from Xbox, Atlassian, and others
  • See examples of when to use core blocks, 3rd-party block libraries, or custom blocks
  • Learn how to plan for dependencies and ensure backward compatibility
  • Get tips on managing the human element (think buy-in, usability, and training)
  • Hear audience Q&A with Reaktiv’s Gutenberg experts

Presenter: Cory Webb, Reaktiv Studios

Head shot of Corey Webb

Cory Webb is a senior full-stack developer. Before joining Reaktiv, he ran a web development company specializing in WordPress and Joomla. His educational background is in engineering and business, but his true passion has been development since he built his first web page as an electrical engineering student at the University of Texas way back in 1997.

The scale and speed behind iOne Digital’s massive reach

iOne needed a seamless way to syndicate content across multiple brands and sites. So WordPress VIP built a platform with the strength and flexibility to power iOne’s viral content. iOne no longer sweats traffic spikes, thanks to the agility, stability, and security of WordPress VIP.

“We have huge spikes of traffic as a lot of our content goes viral with our users on social networks, and WordPress VIP’s infrastructure is able to sustain those with no changes on our end; it just works!”

— Grant Cerny, Chief Product Officer, iOne Digital

To learn more about our work with iOne, including detailed results of their successful migration, download the executive summary.

This post is part of a series providing executive summaries of WordPress VIP case studies. For a complete list of these executive summaries, click here

How to spin up a WordPress-powered React app in 1 step

Gina Trapani on stage at Big WP discussing the powerful relationship between WordPress and React

“People are wrestling with the same issues across the software industry,” declared Gina Trapani, Managing Partner at Postlight, during her talk at BigWP NYC.

Postlight is a newly-minted WordPress VIP Silver partner who builds digital experiences for clients like Goldman Sachs, the Obama Foundation, the National Audubon Society, and more. As a premier product, design, and development agency, the Postlight team is exposed to content management challenges across sectors and organizations large and small.

So, Gina took to the stage to address one of the questions clients often struggle with.

Pattern recognition

React is a popular JavaScript framework with more than a few fans. Unsurprisingly, countless companies are seeking the best software solution to deliver content to their React applications. Gina’s answer? For many scenarios, decoupled WordPress is the way to go.

After successfully arguing this case, the Postlight team found themselves writing the same code for the same architecture over and over again. So they decided to combine a front-end, back-end React/WordPress instance into a downloadable, user-friendly package.

Converting the decoupled doubters

With Postlight’s WordPress + React Starter Kit, users get two working example sites out of the box. Each site contains React components that implement common WordPress features like rendering pages, posts, taxonomies and content previews; in addition to custom post types with fields exposed via APIs.

The bottom line of the starter kit, explains Gina, is that WordPress works beautifully with modern technology and tooling.

Check out her full talk about creating the WordPress + React Starter Kit, including actionable tips for countering anyone who argues that WordPress doesn’t play nicely in forward-thinking software implementations.

BigWP is our enterprise WordPress event series. It brings together developers, business leads, and product people who work with high-scale WordPress applications every day.

Find all of the talks in the BigWP NYC November 2019 playlist.

Defining PMC’s digital playbook

After multiple acquisitions, including Rolling Stone, PMC needed a streamlined approach to digital content management. Establishing a common framework helped PMC innovate across its entire portfolio. Today, all of PMC’s brands align around a common goal: driving revenue.

“They’re able to work across brands a lot better because there’s a common language there. It’s interesting to see how the things we’re streamlining within product and engineering have this knock-on effect across the entire company.”

—Gabriel Koen, Penske Media Corporation

To learn more about our work with PMC, including detailed results of their successful migration, download the executive summary.

This post is part of a series providing executive summaries of WordPress VIP case studies. For a complete list of these executive summaries, click here

Updating the Apple News plugin to be Gutenberg native

Kevin Fodness onstage at BigWP talking through the process of updating an existing plugin to be Gutenberg-native

WordPress VIP featured partner Alley originally created their Publish to Apple News plugin to help users seamlessly submit and edit their Apple News content straight from the WordPress editor. Version one of the plugin automatically converts HTML content to JSON and sends it to Apple to publish via their API.

After the WordPress 5.0 update, which brought the new Gutenberg editing experience to core WordPress software, Alley began developing version two of the plugin, which provides full native support for Gutenberg. Chief plugin contributor and Alley’s director of software development Kevin Fodness recently shared learnings from this project at BigWP NYC.

All things considered

The biggest challenge of making the plugin fully Gutenberg compatible? “We had to embrace the future of WordPress while not losing users who weren’t fully embracing Gutenberg.” (Yet.)

In a simpler world, Gutenberg adoption would be binary. Either a site is taking advantage of the new software, or it’s not. However, in practice, business cases are nearly always more complex. In this case, many enterprise users have selectively enabled Gutenberg on some but not all of their content types within the same site. This creates a tricky scenario for plugin developers who need to ensure their product’s functionality across a dozen different platform scenarios.

Rethinking the metabox

Inspired by Yoast and Jetpack, Alley opted for the popular sidebar approach to integrating Gutenberg functionality directly into the plugin interface. Now, editors can configure Apple News settings in four sleek collapse/expand panels which replace the cumbersome metabox.

The end goal for this project was simple: provide a better experience for editors using the Apple News plugin. Achieving this goal was anything but simple, and in his talk, Kevin walks through Alley’s approach to updating the plugin–including all the things they broke along the way.

BigWP is our enterprise WordPress event series. It brings together developers, business leads, and product people who work with high-scale WordPress applications every day.

Find all of the talks in the BigWP NYC November 2019 playlist.

The platform of record for USA TODAY’s Sports Media Group

The USA TODAY Sports Media Group’s portfolio was splintered across sites, brands, and platforms. So WordPress VIP helped build a common framework for all of its sites. Now, the Sports Media Group can optimize their content delivery without the headache of DevOps.

“By  moving to WordPress VIP, we were able to not worry about downtime… Things like security we no longer have to think about. So this allows our team to focus on building awesome stuff.”

— David Parsons, Software engineer, USA TODAY

To learn more about our work with USA TODAY, including detailed results, download the executive summary.

This post is part of a series providing executive summaries of WordPress VIP case studies. For a complete list of these executive summaries, click here

Bringing Xbox to the block editor

Reaktiv CEO Josh Eaton gives talk at Big WP SF on using custom Gutenberg blocks for Xbox
Josh Eaton, CEO of Reaktiv, presented at BigWP about building custom blocks Gutenberg blocks for Xbox and Microsoft

The block editor, part of the project known as Gutenberg, is one of the biggest changes to WordPress core software in over a decade and a half. It brings unprecedented agility for enterprises to customize media-rich content directly within the WordPress editor.

WordPress VIP featured partner agency Reaktiv recently worked with Xbox to build custom blocks that leverage Xbox’s existing design components to streamline workflows. Together, these new blocks reduce manual effort, speed up time to publish, and deliver a better user experience.

The day of BigWP SF, Reaktiv CEO Josh Eaton was celebrating Xbox’s successful launch on Gutenberg. In his presentation, Josh walked attendees through Reaktiv’s approach to implementing the block editor on four of the entertainment company’s regional sites.

So far, the project includes eight new custom blocks, including Countdown timer which adds a stopwatch-style ticker alongside sale items and automatically eliminates the entire post once the deal has expired.

Josh shared his biggest piece of advice for transitioning to the new block editor: iterate, iterate, iterate. With an enhanced ability to sync styling in the front and back ends, Gutenberg facilitates new processes that were previously impossible (or at the very least, cumbersome) in the old editor. If you’d like to explore what’s possible for the block editor in your organization, please get in touch.

BigWP is our enterprise WordPress event series. It brings together developers, business leads, and product people who work with high-scale WordPress applications every day.

Find all of the talks in the BigWP SF November 2019 playlist.

Solving performance and stability for VentureBeat

Rising technical debt was bogging down VentureBeat’s team and performance. So they turned to WordPress VIP to handle updates, maintenance, and support. As a result, response time (and performance) have evolved from problematic to outstanding.

“The response time on the site was running 1,500 milliseconds and up. Once we finished the migration it’s down to 200 to 300 milliseconds, and often quite less. So basically it’s a tenth of what it was originally.” 

— Steve Tidwell, Director of Technology

To learn more about our work with VentureBeat, including detailed results of their successful migration, download the executive summary.

This post is part of a series providing executive summaries of WordPress VIP case studies. For a complete list of these executive summaries, click here

How implementing dark mode in WordPress boosted 9to5’s sites

At BigWP, 10up president Jake Goldman demonstrated two ways to enable dark mode support

WordPress VIP Gold agency partner 10up recently worked with media company 9to5 to add light and dark mode support to its most popular sites, including 9to5Mac and 9to5Google. Jake Goldman, founder and president of 10up, took the stage at BigWP SF to discuss the project and provide a practical primer on supporting native, OS-level dark and light settings.

As of this year, all major operating systems and browsers have begun to support the ability to view different display modes (light and dark), based on user preference.

Beyond aesthetics, dark mode is a contributing factor in improving accessibility for users who suffer from eye strain or other vision difficulties. Additionally, enabling dark and light mode options empowers users to personalize their experience with your content–which can improve engagement.

The good news? Dark mode is relatively easy to enable. It took 10up only about 30 people hours to set up five sites on the 9to5 network that shared an overarching layout.

In this talk, Jake walks through two approaches to achieve similar results. First, a CSS path to deliver content in light or dark mode based on a user’s predefined settings. Next, a JavaScript method to allow users to toggle between light and dark mode on their own, which defaults to user device settings.

BigWP is our enterprise WordPress event series. It brings together developers, business leads, and product people who work with high-scale WordPress applications every day.

Find all of the talks in the BigWP SF November 2019 playlist.

Remaking the New York Post for the digital age

The New York Post struggled to keep pace with the changing world of digital-first content. In critical need of new infrastructure, the Post migrated its proprietary CMS to WordPress VIP. Since then, the Post has enjoyed major gains in every key metric they track.

“Whether you wanted to look at it from a performance standpoint or in terms of speed metrics, or you wanted to look at downtime, or the traffic pre- and post-launch, all the data supported the decision that we made.”

— Remy Stern, Chief Digital Officer, New York Post

 

To learn more about our work with the New York Post, including detailed results of their successful migration, download the executive summary.


This post is part of a series providing executive summaries of WordPress VIP case studies. For a complete list of these executive summaries, click here

Webinar recording: Gutenberg for enterprise

The new WordPress block editor, known as Gutenberg, is the biggest change to the software in over 15 years.

Gutenberg introduces a brand new editorial interface designed to help cross-functional teams publish content better, faster, and leaner than ever before.

Yet few enterprises have realized the full extent of its capabilities.

Let’s change that.

Details:

This webinar, led by WordPress VIP featured partner Big Bite, showcases examples of how the block editor can implement design systems in custom blocks that streamline content creation.

The presentation is ideal for developers, marketers, project managers, and content creators who want to discover how blocks can help enterprise brands increase efficiency and accelerate workflows.

You will:

  • Learn the capabilities of the new WordPress block editor
  • Study real-life examples of custom publishing workflows that boost efficiency
  • Discover how custom blocks could improve your organization’s production capacity
  • Access a live Q&A with Big Bite design and development experts

Presenter: Jonny Waters, Big Bite

As head of design, Jonny leads on all of Big Bite’s creative direction and design standards. With 10+ years of experience in design and front end development, specifically complex UX processes and techniques, Jonny has a strong commitment to quality and continuous improvement — which he dedicates to improving the effectiveness of design in the WordPress community.

Why Capgemini migrated 38 sites from Drupal to WordPress

 

 

Capgemini is a multi-billion dollar international consultancy focused on leader technology services and digital transformation. Capgemini’s global workforce comprises 200,000 team members in over 40 countries. Capgemini underwent a huge re-platforming project, migrating their network of 38 sites from their legacy Drupal CMS to WordPress VIP.

Drupal had become a choke point, causing unnecessary production delays

Capgemini’s legacy Drupal CMS was no longer improving workflows or supporting their editorial needs. To make matters worse, Drupal’s lack of backward compatibility made the website increasingly unstable. Finally, the system no longer supported their digital roadmap. To make matters worse, teams across Capgemini were becoming frustrated with the lack of usability and extensibility.  Understandably, teams created their own solutions outside the group platform. These workarounds created a governance nightmare.

Capgemini migrated 38 sites to WordPress—which immediately increased productivity

Capgemini had a clear requirement: their new platform would promote a decentralized approach to publishing and provide a workflow and communication framework to increase visibility into the production process. Migrating to WordPress quickly alleviated Capgemini’s content creation challenges.

“We needed a system and a piece of technology that would force a reckoning of our team members to actually learn what digital publishing is, and what digital marketing means today, in a bunch of different cultures, languages, and markets.”

— Parker Ward, Director, Content Marketing and Communications

Now, Capgemini’s teams deliver seamless user experiences across languages, cultures, and markets

WordPress VIP helped Capgemini leap into a new digital culture of creation with a robust, usable, and intuitive CMS. Now, the CMS supports Capgemini in delivering their business objectives and empowers their global network of teams to do their jobs effectively.

To learn more about this work with Capgemini, including detailed results of their successful migration, download the executive summary here. You can also watch Parker Ward discuss the project during his talk at Big WP London.

This post is part of a series providing executive summaries of WordPress VIP case studies. For a complete list of these executive summaries, click here

Data visualization using custom map types

WordPress VIP collaborates with our featured partners to deliver unparalleled digital experiences for our clients. A recent interactive mapping project with Alley and the Henry J. Kaiser Family Foundation demonstrates what’s possible when we collaborate on forward-thinking implementations of enterprise WordPress.

The initial migration

The Kaiser Family Foundation (KFF) is a non-profit which focuses on delivering free, trustworthy, non-partisan content relating to national health issues. They are a leading source of data and analysis that a wide array of publications and researchers use to inform their own reporting.

WordPress VIP first teamed up with Alley in 2012 to help KFF unify all their legacy content and sites on a new platform. This undertaking required migrating 20 years’ worth of data (spanning nearly a dozen data sources) to WordPress.

Together, the team identified several success metrics for KFF’s new platform. First, it needed to improve user experience. Second, it must scale the ways people can access their work. Third, it should increase efficiency, and fourth, reduce costs. Finally, the platform also needed to evolve with the digital landscape for years to come. You can read more about the success of that initial project in this case study.

Alley’s data visualization solution

In 2018, building upon the success of that migration, KFF approached Alley with a challenge. The foundation needed a way to display state-level data on a map. They also requested an accompanying table, in a format that was easy to use. Furthermore, it should be embeddable within posts across their WordPress site.

A screenshot of the Kaiser Family Foundation data map, "Status of State Medicaid Expansion Decisions"

KFF is now rolling out this application for use in posts, issue briefs, and fact sheets across the site. At its core, it’s a novel and engaging way of displaying information. It’s also a lightweight replacement for an older, heavier, and less flexible application. And there’s even more in store. Plans are in the works for a second phase of the embeddable maps project. Next on the docket is adding new functionality and refining existing features.

Alley put together an excellent post outlining the technical details of the project. Is your organization looking for a creative and powerful way to display large amounts of data? If so, get in touch to see how WordPress VIP can help.

April 2019 VIP Roundup

Spring has sprung (in the northern hemisphere, at least) and as you scroll through March’s updates, you’ll see fresh growth everywhere: We’ve got new launches for Hilton and Alaska Airlines. Development for WordPress 5.2 is well underway. Our teammates and partners are winning awards and earning certifications. And we’re thrilled to announce expanded support for enterprise clients in Asia Pacific. Explore details on all that and more below, including the latest from WordCamp Europe and a special spotlight on our work supporting female leaders in digital media.

At WordCamp Kolkata, CEO of rtCamp Rahul Bansal wears a white blazer and poses next to VIP Anand Natarajan in front of a blue banner celebrating rtCamp as a featured partner of WordPress VIPCEO of rtCamp Rahul Bansal poses with VIP’s Anand Natarajan at rtCamp’s 10th Anniversary Celebration

News and Releases

Updates from around VIP, our clients, and our agency and technical partners.

  • WordPress 5.2 is slated for release within the next month, bringing the block editor into WordPress mobile apps and shaving 35% the load time for large posts. The software is still in development, but you can download the beta or experiment with the WordPress beta tester.
  • Newspack is a collaboration from Automattic and partners News Revenue Hub and Spirited Media that aims to make it easier for smaller publishers to produce sustainable journalism. Project leads have selected 12 newsrooms from around the world to pilot the first live version of the platform. Among this first cohort are Chile’s El Soberano, Prague’s Transitions, and San Antonio’s The Rivard Report.
  • Automattician Seyward Darby was named a Top Woman in Media for her work as Editor-in-Chief at The Atavist Magazine.
  • VIP welcomed Anand Natarajan to the team as Sales Director for Asia Pacific, and expanded our infrastructure with a new data center in Mumbai.
  • Does your team deploy on GitHub? If so, 10 Up’s new plugin, GitHub Actions for WordPress, might make your life a little easier.
  • Congrats to Alley on the launch of Food Learning Locator. They’re also behind the design and development of Alaska Airlinesredesigned blog, and the development of Hilton’s corporate responsibility site. CEO Austin Smith was featured in a Local News Initiative story on the need for improved user experience of news websites.
  • Three cheers for Big Bite, who achieved certifications in two ISO standards for Information Security and Quality Management, and won the Northeast England Chamber of Commerce’s Small Business Award.
  • Petya Rakovska of Human Made has started hosting kid’s workshops at WordCamps across the globe, teaching the next generation of WordPress superusers to build their own websites and custom themes. She created an organizer’s kit to spread the movement.
  • Inpsyder Frank Bültge shared this recap of eCommerceCamp 2019.
  • Reaktiv Studios released Design Palette Pro 1.6
  • rtCamp celebrated their 10th anniversary. You’d expect the cake, but the lemons were a surprise. CEO Rahul Bansal spoke at WordCamp Kolkata and COEP FOSSMeet’19 about Hiring in WordPress Ecosystem and Careers in WordPress and Open Source. Another Rahul (Prajapati) introduced students to WordPress Hooks Concept at COEP FOSSMeet’19. Amidst the revelry, they also released three GitHub Actions for automated code review, deploying WordPress, and Slack notifications.
  • Congrats to Trew Knowledge on the recently launched independent.com, the new site for the Santa Barbara Independent, a weekly newspaper in California which moved to WordPress and VIP after years using EllingtonCMS. Trew Knowledge also launched Journal Métro on Apple News.
  • Distributed teams are increasingly common. The crew at XWP identified 7 experiences that help them create a sense of ‘team’ among remote contributors.
Over a dozen kids with laptops collaborate with WordCamp Belgrade volunteers at one of the first WordCamp kid's workshops
Volunteers at WordCamp Belgrade taught kids to build their own WordPress sites and themes. Photo via Petya Raykovska and provided by Ivan Gatić.

Platform Notes

  • VIP Files Service, our distributed, scalable, and versioned file system, now supports a much greater range of files operations, thanks to an upgrade in the way file writes work for WordPress uploads.
  • We rolled out WordPress 5.1.1, Jetpack 7.1, and Jetpack 7.2 to all sites. (Links point to Lobby posts for clients.)
  • We released a VIP Cache Personalization API.
  • We updated the process for specifying files to be excluded from automated build and deploy processes. It now uses a .deployignore file, rather than .gitignore.
  • WP core upgrade has been fixed for local environments.
  • Fixed an issue with Contact Form 7 attachments and the VIP Files Service.
  • We’ve been working with selected clients on our Node.js application hosting. If you’re interested, please get in touch using the form below, or by contacting your RM.

What We Read (And Listened To)

Research and perspectives on the business of media and the practice of marketing.

Spotlight

The spring 2019 Women’s Leadership Academy cohort at the Poynter Institute in St. Petersburg, Florida.

This year, VIP is proud to sponsor both the Online News Association’s Women’s Leadership Accelerator and the Poynter Institute’s Leadership Academy for Women. Steph Yiu has been attending their programs since 2016 and wrote a feature on the exponential impact of raising new voices to the highest levels of digital media leadership.

Upcoming Events

  • We’re excited to sponsor WAN-IFRA’s 71st World News Media Congress in Glasgow June 1-3. The event draws global news leaders passionate about media freedom and ensuring a sustainable news industry. You can register here.
  • We’re also sponsoring brand storytelling and digital marketing conference Forward, where marketing VP Jessica Snavely will share how Automattic uses data to tell success stories.
  • WordCamp Europe descends on Berlin June 20-22. Schedule highlights include talks from our featured partners 10up, Human Made, and rtCamp; sessions on Gutenberg, accessibility in design, optimizing remote teams; and a keynote from Matt Mullenweg, CEO of Automattic. VIP’s very own Tom Nowell will do a live demo on using blocks outside of posts and pages.
  • The sixth annual SRCCON returns to Minneapolis July 11-12. This event attracts over 300 journalism-technologists, newsroom leaders, and others working to change journalism for the better. Sign up for information about tickets if you want to learn more.
  • WordCamp for Publishers is slated for August 7-9 in Columbus, Ohio. Plans are underway for the speakers and schedule, which will include tracks for editorial, engineering, and product teams. Read our notes from the 2018 event to get a feel for the festivities, and bookmark the event page to stay up to date.
  • The National Association of Black Journalists’ Convention and Career Fair combines education, career development, and networking to improve access for journalists of color. This year’s theme is “Fight The Power: Press Forward with Passion and Purpose” and goes down in Miami August 7-11.

March 2019 VIP Roundup

The WordPress team recently celebrated another major milestone with the release of WordPress 5.1, alongside news that the platform now powers a full third of the web. Huzzah! Kauffman Indicators, the Facebook Journalism Project, Rio Negro, MinnPost, and MTN now count themselves among that elite group after enjoying successful launches this month.

Elsewhere, we were lucky to join some amazing conversations about shaping the enterprise WordPress world we want to live in, including more women leaders in digital journalism and the importance of designing for all. Read on for details, as well as the latest updates from across the community.

A group of women from ONA's Women Leadership Academy posing in front of a brick wall.
ONA Women’s Leadership Academy participants and mentors. Photo via ONA.

News and Releases

Updates from around VIP, our clients, and our agency and technical partners.

  • WordPress released version 5.1. Nicknamed ‘Betty,’ 5.1 introduces new Site Health features and includes performance improvements for the new block editor. Congrats to Automatticians Matt Mullenweg and Gary Pendergast and the 561 contributors (including folks from our partners 10up, Reaktiv Studios, and rtCamp) who made it possible.
  • It’s official: WordPress now powers 33.3% of the web.
  • VIP worked with featured partner Alley to help The Kauffman Foundation launch the Kauffman Indicators of Early Stage Entrepreneurship. This new tool offers in-depth reports and interactive data visualizations that present entrepreneurial trends across decades, geographies, and demographic groups.
  • The Facebook Journalism Project provides products, tools, and training to promote news literacy and help journalists harness the power of Facebook for good.
  • Argentina’s 115-year-old Rio Negro newspaper is looking mighty fine in its new home.
  • Longstanding nonprofit news organization MinnPost joined the VIP family.
  • Congrats to South African mobile phone provider MTN on their new site launch.
  • 10Up turned eight and beta launched WP Acceptance, a team-centric tool for writing reliable, scalable acceptance tests.
  • Alley shared a reflection on how creating a self-quoting SlackBot shaped their company culture.
  • Big Bite sponsored Middlesborough Digital, part of several burgeoning digital sectors in the UK.
  • Inpsyde released a OneStock for WooCommerce plugin to make it easier to manage product inventory across multiple shops.
  • rtCamp shared the PHP migration script they used to move 300+ repos, 10000+ issues/PR and 100,000+ comments from GitLab to GitHub. Their team also attended 3 WordCamps in one weekend!
  • HumanMade hosted their annual meetup in Sri Lanka (We’re not jealous. Okay, we’re jealous).

Platform Notes

What We Read (And Listened To)

Spotlight: Kurator at NewsCorp Australia

We have had the pleasure of working with News Corp Australia (NCA) since early 2015. Today they host 21 sites with us, including market leaders News.com.au, Foxsports.com.au, and TheAustralian.com.au. For NCA, WordPress represents one important application among others, within a complex and powerful systems architecture that predated their migration. We spoke with Juan Zapata, head of the Site Production Platform team, to learn more about their custom-built Kurator tool, which brings external resources to authors and editors working in WordPress. Read all about it.

Recent Events

  • Earlier this month, we sponsored and attended ONA’s Women Leadership Accelerator at UCLA. Each year, this event brings 30 women from around the world for a weeklong leadership intensive to advance women in digital journalism. VIP has been a major sponsor of ONA WLA since the beginning and are proud to continue our support. Alternate: This year, our very own Steph Yiu spoke about managing remote teams (recap on her site) and VIP’s work promoting digital journalism.
  • VIP was also pleased to sponsor February’s Change Forum, where our friends at News UK brought together established media businesses and startups in London to speak candidly about product design and development. Simon Dickson, Alison Blanda, Jason Snow, Ryan Sholin, and Simon Wheatley represented VIP at the event, and Automattic’s design director David Kennedy spoke on reaping the benefits of prioritizing accessibility in design. Get a summary of his talk alongside major highlights in our event recap.
David Kennedy on stage at the Change Forum conference, pictured in front of an audience and against a red background with the word 'Change' inscribed across it.
Automattician David Kennedy speaking on designing for diversity. Photo via News UK

Upcoming Events

  • BigWP meetups focus on the operation, development, and scaling of large, high-traffic WordPress websites. Next up is BigWP Toronto, hosted by our friends at the Canadian Olympic Committee on March 27. These events always fill up fast, so hop to it.
  • Facebook’s developer conference F8 is slated for April 30-May 1. Billed as, “A conversation about technology and human connection,” this event offers deep dive sessions and product demos across Facebook’s family of apps. You can apply to attend or sign up to stream the keynote.
  • We’ll be attending WAN-IFRA’s 71st World News Media Congress 2019 in Glasgow, June 1-3.

February VIP Roundup

After a brief stint away for the holidays, 2019 is off with a bang (or, a shake, for the VIP Business Development team attending a meetup in Mexico City last week). The first 1/12th of the year has seen several exciting launches, including GitHub, Prensa Libre, and Crowley. Our client USA Today came back with its Ad Meter rankings of the most popular ad at the Superb Owl, but our favorite might be this shoutout to the free press from the Washington Post.

Take a look ahead at this month’s updates from across enterprise WordPress, including a spotlight straight from VIP’s own newsroom, and the running list of events we’ve got our eyes on this spring.

Thirteen Lego astronauts in orange jumpsuits nestled in the snow holding a black sign that reads 'VIP Launch'

The VIP Launch Squad met in Boulder, Colorado last week. Photo not actual size. (Photo credit @kgagne)

News and Releases

Updates from around VIP, our clients, and our agency and technical partners.

  • You can now watch and share the videos from November’s BigWP NYC event. Our thanks to Remy Stern of the New York Post, Setka CEO Katya Bazilevskaya, and Libby Parker and KAdam White of Human Made for dropping knowledge on managing push notifications, AMP compatibility, and customizing pre-existing Gutenberg blocks.
  • GitHub has a new home on VIPGo, with a .blog TLD. Check out github.blog or their 2019 policy predictions for a look around the new digs.
  • Prensa Libre is one of the biggest newspapers in Guatemala and one of the highest-trafficked websites in Central America. We partnered with Alley to migrate them over to WordPress and the VIP Go platform. New capabilities include a refreshed landing page module system, and the option to export wire stories straight to print.
  • Congrats to Crowley on their long-haul launch of a new site on VIP, and many thanks to the small army of collaborators from across several teams who made this one possible.
  • Alley published a robust 2018 year in review, highlighting their work with news organizations, museums, nonprofits, and more.
  • Hello Design worked with MDC to build the Coral One robot, which Business Insider called the best robot at CES2019.
  • Clutch named Human Made both a “Top 1000 Global” B2B company and “Top WordPress Development Company.”
  • Reaktiv Studios launched Tala on VIP Go as a multilingual site.
  • Rtcamp is heading to WordCamp Bangkok, where CEO Rahul Bansal will speak on the art of pricing. Read how choosing ‘focus’ as a guiding theme for 2018 impacted their year.
  • XWP wrote a piece on what you need to know before you AMP. They also released v1.0.0 of their WordPress development library.
  • Setka’s CEO Katya Bazilevskaya was quoted in the Native Advertising Institute’s 2019 predictions e-book (gated download).

Platform Notes

  • We’re building a testing panel to give us feedback as we develop our client-facing tools. If you’re interested in helping us, please drop us a note via support.
  • We’ve released WordPress 5.0 (Lobby post for clients) up to 5.0.3 (Lobby post) and Jetpack 6.9 (Lobby post)
  • VIP CLI has been updated to 1.3.0. You’ll notice a few updates: we now preview the date and time of the backup used for sync, show the mapped domain when listing apps, and better messaging around environments–as well as some minor bugfixes and general bolt tightening. Please update your local install with npm install -g @automattic/vip
  • MU Plugins:
    • Query Monitor is updated to 3.1.1
    • Fieldmanager is updated to 1.2.4 (Lobby post)
    • Edit Flow is updated to 0.9 (lobby post for clients (Lobby post)
    • Safe Redirect manager is 1.9.2 (Lobby post)
    • Responsive Images are rolled out to all sites (Lobby post)
    • Getty Images 4.0 (Lobby post)
  • We’re upgrading our VIP Go Hosting to PHP 7.3, to take advantage of the performance benefits, stability, and security advantages there. Non-production environments were updated on Monday 4 February, and production sites are planned to be upgraded on Monday 25 February (Lobby post)

What We Read (And Listened To)

Spotlight

Image via thenewsproject.net

VIP is deeply committed to the sustainability of news organizations, large and small, around the world. We’re excited to share we’ve doubled down on that commitment by investing in the News Project. According to founder Merrill Brown, the News Project’s goal is to “stabilize existing news sites and encourage new startups by simplifying publishing and the path to sustainability.” Take a product tour to learn more about their tools, or sign up for their newsletter to stay up to date.

Upcoming Events

  • Tickets are on sale for WordCamp London, April 5-7. This event joins a slate of WordCamps going down all across the globe this spring, including Jakarta and Pune on February 16, Helsinki March 7-8, and Miami March 15-17.
  • ‘Intelligent Connectivity’ is the focus of #MWC19, coming to Barcelona February 25-28. Attendees can explore 8 themes, including Immersive Content and Digital Trust.
  • This year’s (free) AMP Conference will be in Tokyo April 17-18. Already an AMP expert? Act fast: the call for speakers is open through February 14.

November Enterprise WordPress Roundup

At the risk of early December overshadowing an exciting November, we have to lead off with the biggest headline from the WordPress community in years. Just last week we all celebrated the completion of months of design, development, and refinement: the release of WordPress 5.0 featuring the new block editor! And add to that the release of AMP for WordPress version 1.0, as well as an open source theme based on Big Bite’s new platform for Amnesty International, all in just the past several days. There was a whole lot of November before that, including a BigWP event in New York and launches for Indian ExpressThrive Global, Boston Herald, National University, and SheKnows. Read on and we’ll bring you up to speed with notes from across the enterprise WordPress community.

 

Matt Mullenweg discussed the release and next phases of WordPress 5.0 in his annual State of the Word address at WordCamp US. (Photo by Val Vesa.)

WordPress 5.0 Arrives

  • The future of WordPress is here!  Congratulations to the core team and all of the colleagues, partners, and community members who made the WordPress 5.0 release a reality. VIP clients, check the Lobby for all the details on deployment at VIP and next steps.
  • Project lead Matt Mullenweg’s State of the Word (full video) at WordCamp US outlined the next phases of the Gutenberg project, including customization outside the post/page, collaborative editing, workflows, and multilingual innovations.
  • Our own Simon Dickson runs down highlights from the State of the Word as relates to the enterprise WordPress community.
  • Jeffrey Paul, core contributor and team lead at XWP, composed this WordPress 5.0 Field Guide to help you navigate the ins and outs of the new release. 
Hand holding cube with the letter A
First annual Automattic Design Award winners were announced at WordCamp US last week (photo by finalist Ahmad Awais).

News and Releases

  • Nashville welcomed WordCamp US, the largest WordCamp in North America, last week. Check out WCUS on Twitter for conference photos, session takeaways, and lively post-event chatter.
  • Also at WordCamp US, Automattic announced the winners for the first-ever Automattic Design Award! See the full list on the award website
  • BigWP NYC brought our friends at the New York Post, Setka, 10up, and Human Made together along with a packed house. Topics included integrating plugins with AMP, decoupled WordPress architecture for the enterprise, and more. Stay tuned for videos from the talks, coming soon. 
  • When PMC acquired Rolling Stone, they turned to XWP and VIP to bring the beloved brand’s digital experience up to date. The Make WordPress Marketing team just published XWP’s case study documenting the collaboration. 
  • Congrats to the AMP project on the release of version 1.0 of the official AMP Plugin for WordPress.
  • rtCamp worked with the Indian Express team to revamp their flagship website on VIP. Their Gutenberg Fields Middleware plugin, which makes it easier to create custom Gutenberg blocks, is now compatible with WordPress 5.0. And more than a dozen rtCampers attended WordCamp Ahmedabad as proud sponsors and volunteers.
  • K. Adam shared some techniques Human Made are using to bring familiar React-ecosystem developer conveniences to their Gutenberg work.
  • 10up teamed up with StoryCorps for a poignant Google Doodle tribute honoring Veteran’s Day in the US. 
  • Alley wrote about applying scrum techniques beyond the development team. 
  • Big Bite took their latest work building a new block editor-ready platform for Amnesty International one step further. Their new open source theme makes some of those tools available for any organization to use. 
  • Hello partnered with Coral Robots to tackle the $2B robot industry. CEO and Creative Director David Lai published a piece about the lack of Asian American mentors in the design agency world. 
  • Inpsyde is offering an Advent calendar of helpful blog posts to celebrate the season. Here’s the first post of several in the series.
  • Trew Knowledge relaunched Hip2Save on VIP, giving them a refreshed interface and new community features.
  • XWP released the BigCommerce for WordPress plugin and shared their take on why tech companies should invest in WordPress.  
  • Rasmus Lerdorf, inventor of PHP, turned 50 on November 22.

Platform Notes

  • As mentioned above, WordPress 5.0 has been released! VIP clients, you will experience no immediate change to your publishing experience. Check out the Lobby for notes on next steps and working with the Gutenberg plugin as the project moves on to next phases. 
  • Domains have come to the VIP Dashboard. Currently a simple list of domains mapped to your environment, VIP has big plans for its future functionality.
  • VIP CLI was updated to 1.2.1:
    •  We now display a preview for vip sync which details the backup date/time being synced and the search/replace to be performed.
    • We now display the primary domain, instead of the *.go-vip.co domain in and vip app list.
    • More details here.
  • Jetpack was updated to 6.8.1 (Lobby post for VIP clients).
  • VIP MU plugins updates include: 
    • The Query Monitor update from 3.0 to 3.1.1 includes lots of changes such as a logger, accessibility fixes, and bug fixes. This release also introduces a Dark Mode.
    • Fixes and optimizations for purging file URLs from our cache. 

Spotlight

The Dekode team in their Oslo office

Dekode, based in Oslo, Norway, is the leading enterprise WordPress agency in the Nordics. They blend design, development, and strategy work to build cost-effective, self-sustaining solutions for enterprise clients like Tidal, Facebook, and the Norwegian government. Read more about what they’re building in our latest partner profile.

Upcoming Events

  • The Inland Press Association’s Mega Conference is slated for February 25-27 in Las Vegas. Topics span digital subscriptions, newsroom transformation, advertising sales, audience monetization and more.
  • MWC Barcelona (formerly Mobile World Congress) is the largest mobile event in the world, bringing together the latest innovations and leading-edge technology from more than 2,400 leading companies. It’s happening February 25 – 28, and it’s not too late to grab a pass
  • Speaker applications are open until January 7 for the first-ever WordCamp Nordic coming to Helsinki March 7-9.  
  • Fancy a warmer clime? Join IRE and NICAR in Newport Beach, CA on March 7-9 for their annual conference devoted to data journalism. 

October VIP Roundup

With the projected release date for WordPress 5.0 fast approaching on November 27, there’s lots of October news around the Gutenberg project and the new editor it’s bringing to 5.0.  Read on for updates from WordPress core, releases from Kaiser Family Foundation and The New York Post, Intercom, and XWP for the AMP Project. Don’t miss the call for entries for the brand new Automattic Design Award.

view from a train in Ireland
An Automattician’s office view for the day, from a train in Ireland.

Gutenberg News and Notes

The latest updates about WordPress 5.0 and the new editor.

  • 5.0 is coming! The updated WordPress Core timeline calls for WordPress 5.0 release on November 27, with release candidate 1 coming on November 12. VIP clients, keep an eye on the Lobby for updates as we draw closer.
  • As of this post, WordPress 5.0 beta 3 is the latest release, which came out on November 5. WordPress 5.0 beta 1 came out on October 24th. Naturally at this stage beta releases include Gutenberg as the default editor, the Twenty Nineteen theme, and all previous default themes updated to include block editor styles.
  • The Core team has announced that the Classic Editor Plugin will be supported until at least December 31, 2021. You’ll find lots of additional detail at that link as well.
  • We recommend all projects using the Gutenberg plugin today to upgrade to at least version 4.1 to assure a smooth transition. Gutenberg 4.2 is now available for testing. The updated formatting API makes it easier to extend Rich Text options throughout the editor. Developers can now add their own block categories and assign icons for better visual cues.

VIP’s Shannon Smith talking React at WordCamp Vancouver.

News and Releases

Updates from around VIP, our clients, and our agency and technical partners.

  • Our own Shannon Smith presented at WordCamp Vancouver, demonstrating how theme and plugin developers can use React to make the most of the new Gutenberg editor experience.
  • Mother Jones offers a fresh take on U.S. midterm election coverage thanks to feedback from audience engagement tool Hearken.
  • The Institute for Nonprofit News launched the INN Index, a comprehensive study of nonprofit news outlets. One key finding? Over half of INN’s newsrooms have 3 or more revenue streams.
  • Hear Joel Davies’ talk from BigWP London on how The Sun optimized their World Cup coverage this summer to draw 23 million unique visitors a day during the tournament.
  • From that same event, watch Big Bite’s Jason Agnew explore their work with Gutenberg on two major client projects.
  • 10up helped Intercom transition from ‘blog’ to ‘publication.’ They also spoke at React.js in Capetown and sponsored WordCamp Islamabad.
  • Alley created a sleek interactive map for Kaiser Family Foundation and launched a new Style section for the New York Post’s Page Six.
  • Dekode launched Oppsiden.no, a social knowledge sharing platform for the Down Syndrome community. Launch party special guests included Norway’s Prime Minister, Erna Solberg.
  • Human Made helped Greenpeace reinvigorate their global web presence, realigning with open technology and principles along the way. They also updated and re-released the extensively researched whitepaper, “Headless WordPress: The Future CMS.”
  • You can now start testing the first release candidate (RC1) of the AMP Plugin thanks to work from XWP and Google, who recently celebrated AMP’s third birthday. Here’s how to make AMP run even faster.
  • Inpsyde published a video guide on installing MultilingualPress.
  • Reaktiv Studios released Design Palette Pro 1.5
  • A team of 6 rtCampers attended the AMP Roadshow Mumbai 2018 where Pradeep Sonawane delivered a talk about “WordPress with AMP.” Up next? Nirmal Desai will attend WordCamp Kochi and share his experience working with Enterprise publishers.

Platform Updates

Spotlight

A beautiful translucent cube with rich organic texture
Honoring the best site, solution, style of 2018 – Enter by November 16!

Submit your best work in site, solution, and style categories for the brand new Automattic Design Award, recognizing the very best in Gutenberg-ready, accessibility-enabled projects from 2018. A truly amazing panel of judges includes Khoi Vinh from Adobe, Kat Holmes from Google, and Jeffrey Zeldman from A List Apart. Representatives of the VIP family include Sarah James of 10up, Ant Miller of Human Made, Rahul Bansal from rtCamp, Joshua Wold of XWP, and Simon Dickson representing VIP.

What We Read

Upcoming Events

  • The next BigWP Meetup takes place November 13 at the New York Post headquarters featuring enterprise WordPress talks from speakers at the New York Post and VIP partners Setka, Human Made, and 10up. Tickets are now all gone, but we’ll have coverage on the blog. Join the meetup group to be the first to hear about the next event.
  • WordCamp US is coming right up, Dec. 7-9 in Nashville. Organizers recently released the full speaker schedule. You might notice several familiar faces from Automattic, 10up, Human Made, XWP, Yoast, and many more. See the full speakers list here and grab your ticket while you still can.
  • The Computer-Assisted Reporting conference offers story ideas, inspiration, and tools to power data journalism. It’s slated for March 7-10 in Newport Beach, California. Get more details here.
  • Have you gotten your ticket for WordCamp Europe? It goes down June 20-22 in Berlin. While it may seem like a long time from now, tickets always sell out, so grab yours fast.

September VIP Roundup

Welcome to the September roundup! Even though this is October material, we’d be remiss not to start off with the big news coming out of the Gutenberg project this week, Matt Mullenweg’s Plan for 5.0 update and Gary Pendergast’s follow-up Proposed Scope and Schedule. We’ll keep you updated as 5.0 plans continue to come together.

Meanwhile, there’s lots to catch up on from September. The Online News Association’s annual event is always a highlight of the year and ONA 2018 in Austin was no exception. We came back energized and excited about all of the work going on across the digital journalism community. And thank you to Human Made and News UK for co-hosting our latest BigWP London, with great talks which will be available on YouTube shortly.

Read on for news and updates from across enterprise WordPress, including a new section called, “What We Read,” a carousel of articles (and podcasts) that inspired, informed, and influenced us this month.

Gutenberg News and Notes

The latest tools, demos, and updates around the block-based editor coming to WordPress 5.0.

  • As mentioned above, plans for the WordPress 5.0 release are starting to take shape. Matt Mullenweg posted a plan and Automattician and core contributor Gary Pendergast gave further details in this proposed scope and schedule, identifying November 19 as the target release date.
  • Earlier in September, Gutenberg version 3.9 shipped with a host of UX improvements within the editor, in addition to the ability to create reusable templates and import/export reusable blocks.
  • The Gutenberg plug-in has surpassed 500,000 installs.
  • Automattician and core contributor Riad Benguella released a helpful technical overview of Gutenberg integration into WordPress core.
  • Yoast SEO 8.2 is making it easy to automatically add structured data with Gutenberg content blocks.
  • Peek behind the scenes at the custom blocks powering Amnesty International‘s new platform developed by Big Bite, also embedded in the spotlight below.

BigWP London kickoff capture via @PrimaryImage

News and Releases

Updates from around VIP, our clients, and our agency and technical partners.

  • VIP teamed up with Human Made to host Big WP London, featuring talks from 10up, Big Bite, Inpsyde, and News UK. Video from the talks coming soon!
  •  Alley helped the Robert Wood Johnson Foundation answer the question, “Does where you live affect how long you live?” by building a life expectancy estimator using data from 73,000 U.S. Census tracts. They also redesigned the Online News Association’s VIP-hosted resource portal just in time for #ONA18.
  • 10up CEO John Eckman shared slides from his talk at WordCamp NYC on rethinking his approach to GDPR and privacy.
  • Jenny Wong of Human Made penned a comprehensive (read: 5,000 word) piece on the most useful features of GitHub.
  • XWP released AMP plugin v1.0-beta4 and announced a new leadership team.

Platform Updates

Spotlight: Amnesty International

Take a video tour of the custom Gutenberg blocks powering Amnesty International’s new platform, built by Big Bite for the new WordPress editor. Their team is also working on one of the largest Gutenberg-built applications to date, with a global financial organization.

What We Read

FeaturedJournalists Just Can’t Quit Microsoft Word. But Some Are Trying (Slate)

VIP take: “Still exchanging Microsoft Word documents with contributors to make edits? Apparently, some publications are still redlining their way to a final draft, while others have made the shift to Google Docs. If you’re happy with the collaborative editing features in Google Docs, try out this add-on to send your drafts straight to your WordPress site.” — @ryansholin

Other stories:

Recent Events

VIP was thrilled to be a part of ONA again in 2018, which went down in Austin, TX from September 13-15.

To kick things off, we and our partners at Alley co-hosted a pre-conference meal where we broke bread with clients and friends. At the conference itself, VIP’s very own Steph Yiu, Ryan Sholin, and Shannon Smith teamed up to present “The Future of Content Creation in WordPress” which gave an inside look at the intersection of publishing, WordPress, and Gutenberg. Ryan also joined a panel on “Remixing Content: Refining Your Workflow to Make Your Work Flow,” sharing tips to make workflows meet your newsroom’s distribution needs without bloating them.

Overall, the VIP team was inspired to see how journalists and newsrooms are using WordPress to create new frontiers in digital publishing. To learn more, visit the VIP-hosted journalists.org.

Upcoming Events

  • WAN-IFRA is hosting the Digital Content Expo (DCX) and World Publishing Expo parallel to each other from October 9-11 in Berlin. While the World Expo focuses on print strategies, DCX examines digital trends for content production, distribution, management, and monetization.
  • WordCamp US is coming to Nashville again on December 7-9. Organizers just announced the fifth round of speakers. November 1 is the deadline to get a printed badge (and share your preferred shirt size).
  • NICAR is slated for March 7-10 in Newport Beach, California. Sign up for the NICAR mailing list to stay up to date with conference announcements.
  • The first batches of tickets have dropped for WordCamp Europe! It goes down June 20-22, also in Berlin. While may seem like a long time from now, tickets always sell out, so grab yours fast.

Six Questions with 10up

This post series profiles each of our featured partner agencies.

10up is a digital agency focused on delivering finely crafted websites, apps, and tools that advance business objectives. They have been a WordPress.com VIP Featured Partner since 2013. Founded in California with a fully distributed team, 10up’s Webby-winning and Emmy-nominated work includes projects with household names like Microsoft, Facebook, Google, and The New York Times.

Group photo of 10up outside at the annual 10up summit
The 10up team at this year’s company-wide summit

What’s your agency’s origin story?

10up was founded by Jake Goldman in 2011. Jake helped his prior company abandon proprietary CMS software starting around 2008, giving him a front-row seat to WordPress’s rapid iteration from a basic blogging platform to a compelling content management system, and the delight that it created for its customers. Jake was eager to master WordPress: he built plugins that became popular, contributed to WordPress itself, and traveled around the country to participate in WordCamps.

With training in business, information systems, and software development, and an eye for beautiful craftsmanship, Jake saw an opportunity to start an agency that could position itself as a leading provider of integration and delivery of WordPress. The rise of “distributed” remote-work companies, the remote nature of WordPress core itself, and the rising international WordPress community suggested it was also time for a 100% distributed agency.

Jake set up shop in his small home office and got to work bootstrapping 10up. From its earliest days, 10up focused on superior engineering quality and elegant editorial/administrative user experiences Leveraging a strong network of connections, Jake quickly welcomed exciting clients like 9to5mac, Trulia, and TechCrunch.

With the help of the earliest additions to his team, many of whom still remain at 10up and some of whom have gone onto to impressive roles elsewhere in the industry, Jake grew 10up from 1 employee – himself – to more than 100 in less than 5 years – without an ounce of outside investment.

The name 10up comes from finishing that last 10% — the difference that extra polish, that extra level of attention, makes. –Jake Goldman

Pick three words that describe your agency culture.

Dedicated. Our team understands that we’re a services business; our values are rooted in an empathy and dedication to the needs of our clients and colleagues, as well as the broader open-source and WordPress community. 10uppers consistently go above and beyond expectations to jump in and help when a client or fellow teammate needs support.

Creative. This is a team of problem solvers – strategists, designers, engineers, and so on. Whether it’s a discreet and specific solution to a customer need or an innovative approach to synchronizing developer environments or managing new standards like Ads.txt, this team is constantly finding new ways to solve the challenges we face every day.

Welcoming. Maybe it’s something about our remote culture, our in-depth orientation, or a high growth team culture… but almost everyone who starts at 10up comments on how inviting their team lead, fellow teammates, and craft leadership are in welcoming them aboard and offering support through their beginning and tenure. Even though we’re infrequently in the same room together, there’s a palpable sense of camaraderie and cheer at our annual all-hands summit.

Five 10 up team members in a work session hanging pink post-its against a wall
10up team members roll up their sleeves in a client project work session

Tell us about a client project you are especially proud of.

Where to start! If we had to pick one, we’d highlight our work with Mayo Clinic, building out an internal knowledge portal and management intranet that tens of thousands of nurses use every day, around the country, to collaboratively participate in advancing patient care. It was a multiyear project, and our team did a brilliant job of designing the user experience, engineering a scalable solution, supporting change management, and training both developers and administrators. As a service-centric organization, it’s immensely rewarding to know that our work is helping other incredibly dedicated service professionals (nurses) and their patients, every day, in some small way.

What are you most excited about in the WordPress community right now?

We’ve been very focused from day one on the experience of creating and managing content – the back end and editorial user flows that can have an enormous impact on the efficiency of the business and the happiness of the staff responsible for pushing out content. It’s why we chose WordPress as our platform – a user experience-centric ethos to our practice.

With that said, it’s hard not to call out the massive effort to revamp the writing and content layout experience – Gutenberg.

It’s exciting in the sense that it shakes up the way we think about editorial page creation and curation, and forces us to think about some old and stale paradigms in new ways. It’s cause for us to go back and take another look at some of our solutions and plugins, and breathe a bit of new life into them. Some of the principals of the block-based layout authentically offer an opportunity to improve the way we think about modules. That’s been especially evident as we approached support for the classic and new editor for some new open source projects – like Simple Podcasting – and found that the user interface made a lot more sense in the new context.

Notebook splayed open showing a doodle of the 10up logo and a pen alongside

What’s your favorite conference or event of the year, and why?

We love seeing the WordPress community evolve a set of professional industry and market-specific conferences. WP Campus and WordCamp for Publishers provide a nice, focused iteration of the wide-appeal community events.

On a very different note, our team also gets quite a bit out of the Society of Digital Agencies (SoDA) event, in terms of professional development and peer inspiration.

(And the sixth: Ask yourself a question and answer it) What are you looking to accomplish in 2018?

We’re pushing on several fronts. Our team is growing again this year; we expect to expand our team by ~25-30%, and we hope to achieve that while retaining an engaging and supportive culture and employing systems that ensure we uphold the highest standards for craftsmanship. Some major growth areas include the 10up Europe team and our strategic consulting including Audience & Revenue.

We’re also more invested than ever in contributing to and helping WordPress succeed as a platform, through our Open Source Practice. We want to see growing adoption of some of the solutions we’ve put out there that push WordPress forward as a platform, like our Distributor plugin.

We also want to do a better job of communicating the exciting and innovative work we’re doing, and the ways in which we’re growing, to our customers and a larger community interested in 10up. Expect to see more stories from 10up and more effective ways of staying apprised of those stories.

Thank you, 10up!

More on 10up:

Agency focus and specialties:

  • Editorial/administrative user experience and workflow design
  • Audience and revenue strategy
  • Integrations and migration between WordPress and other platforms
  • High scale and forward-thinking implementation of WordPress
  • Internal communication & workflow tools
  • Team augmentation
  • 24/7 site management

Currently working with: Microsoft, Facebook, Google, The New York Times Co, the State of California, Walmart, ESPN, and AARP

Agency highlights:

  • More than 150 full-time staff working from around the world.
  • In-house expertise includes Front and Back End Engineering, Visual Design, UX Design, Systems/Cloud Infrastructure Engineering, Online Advertising, Analytics, SEO, and general project management and strategic consulting.
  • Delivered hundreds of successful, enterprise-grade projects over our 7.5 years of existence.
  • Two of our interactive projects with AMC Networks were nominated for Emmy Awards. Our client projects have been nominated for numerous Webby Awards, with several wins under our belt.
  • We’ve produced outstanding projects across most major verticals, including collaborations with household brand names in finance, healthcare, media and publishing, academia, retail, food and beverage, and nonprofits … to name a few.

Content Ecosystem Thinking at Airbnb

Hayley Nelson has spent the past two decades of her career bringing digital tools and technology to journalists. Among other accomplishments, she helped shepherd the New York Times into the era of digital media by launching its first blogs, built an award-winning digital team at Wired Magazine, and launched CNET in four Asian markets.

As head of content at Airbnb, Hayley is focused on value-based storytelling that engages consumers across platforms and devices. Her work has been building off their 2018 We Accept Superbowl commercial.

A still from the Azores “Not Yet Trending” video

In her talk, “Content Ecosystem Thinking” at the 2018 VIP Workshop, Hayley outlines a path for marketers to leverage the tricks of the publishing trade to put the reader at the center of their digital efforts. The most successful brands, she argues, are tying every piece of content to their company’s core values. Think Everlane’s transparent factories and the commitment from Starbucks CEO Kevin Johnson to hire 10,000 refugees. “Who are we, and what are the values that we want to stand up for? How do we bring our mission to life? … It’s the brand’s job to become a great storyteller.”

Patagonia did a documentary on people whose lives are transformed by the sea. One person profiled is this woman who is a deep-sea spearfisher who catches fish and makes sushi, another is this surfer guy in Tahiti, and it’s just a really compelling documentary — and you hardly notice but they may or may not be wearing Patagonia swimsuits. That’s how subtle it is.

Watch the full video to go behind the scenes on Airbnb’s Not Yet Trending campaign, which ties beautiful videography of destinations on the cusp of trending into two of the brand’s core messages, “it’s a host-led world,” and “the magic of travel,” to drive would-be travelers to book on the platform.

I want you to think of us as that edgy, underground friend that’s telling you where to go because it’s the most interesting place in the world — and maybe you come back six months later when you’re ready to book a trip.

You’ll also learn her ten-step process for organizing a global content strategy, including the non-trite way to capitalize on social media holidays and how introducing agile to marketing processes has transformed the way she approaches campaigns.

If you weren’t able to join us at VIP Workshop this year, you can still catch dozens of the sessions, including speakers from TechCrunch, Google, Cloudinary, the VIP team, our agency partners, and many more on this YouTube playlist.

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