Now more than ever, “customer experience” has become synonymous with “digital experience,” and the quality of these experiences is a key indicator of business health. Our colleagues at IDC (a global market research firm) seem to agree: a recent study found that 91% of tech vendors consider customer experience a “top business priority.”
However, executing a strong digital customer experience strategy can be more challenging than it looks. It requires a constellation of best-in-class tools and technologies working in sync to minimize risk and grow revenue.
At WordPress VIP, our main goal is to help our customers empower amazing results for their customers. So we were curious: what major trends are shaping customer experience strategies in 2020 and beyond? How can business leaders manage the many complex processes involved in delivering a unified customer experience? We teamed up with IDC to find out and created this free report to share the insights.
The report addresses topics like:
- Big-picture trends in customer experience research
- The biggest challenges for today’s digital experience teams
- Advice for organizations looking to improve their digital experience management capabilities
The report’s author is Marci Maddox, who has been researching content technologies and workflows for over a decade. Her core research coverage includes the evolution of enterprise content, customer communications, content sharing, and collaboration.
If you’d like to learn more, you can download the report here.