Streamlining operations for Grupo Abril

Grupo Abril, one of the largest media companies in Latin America, sought to streamline the IT sprawl that had arisen from the organic growth and development of its dozens of brands.

Taming the sprawl of organic growth

Abril’s portfolio was spread across several content management systems, including a custom Ruby On Rails system hosted in-house, another hosted via Amazon Web Services, and a Drupal-based system supported by Acquia. This system was costly and ineffective. Because of IT constraints, some brands hadn’t had a site update in ten years and as a result, had no mobile-optimized version of their site.

Unleashing greater efficiency

Abril has made major improvements in agility since standardizing with WordPress VIP. In addition to hosting and supporting Abril’s sites and providing training for developers and editorial staff, WordPress VIP manages ongoing security and performance, and serves as an end-to-end consultant for all of Abril’s content publishing development.

Shared benefits across its portfolio

New features and site launches can now be deployed with just a few days’ notice. Company resources are no longer tied up in staying up to date with third-party APIs, and Abril is now first to market with updates any time those services change. This has opened up their pipeline, and freed the organization up to focus its resources where they can have the most valuable impact – editorial and front-end work.

“We have enormously improved our efficiency since we don’t need additional teams or third parties to support our infrastructure. We can focus on what matters, which is producing content and generating value.”

— Ricardo Schultz, CIO of Abril

To learn more about our work with Abril, including detailed results of their successful migration, download the executive summary.

This post is part of a series providing executive summaries of WordPress VIP case studies. For a complete list of these executive summaries, click here

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