Unlocking power and efficiency for News Corp Australia
News Corp Australia is Australia’s largest digital news network. Together, its channels see 8 million unique visits a day and 600 million page views a month.
Multiple platforms hampered growth
With 90+ brands spread across a wide range of platforms, their team suffered from inefficient workflows which hindered their growth. To position themselves for continued success, they needed a flexible enterprise-level digital publishing solution with the power to scale.
After a successful test project, News Corp Australia went all in and migrated their 90+ brands to WordPress VIP.
Agility at scale
Armed with WordPress, an agile platform that integrates seamlessly with internal systems, stakeholders are now able to contribute value to their sites in ways that were not possible before. A core suite of vetted plugins and a base theme serve as the foundation for each new site on the platform. And a new in-editor “Site Build” experience offers web producers the ability to assemble and organize an infinite combination of complex layouts—without touching code.
Major improvement in time to value
Since launching with WordPress VIP, News Corp Australia has continued to grow their digital publishing offerings, now hosting 40+ sites with WordPress VIP, and launching new assets on a regular basis. They take advantage of over 50 custom plugins, which integrate WordPress with their broader systems architecture. In many ways, this project allowed News Corp Australia to reinvent themselves and established a partnership to drive the evolution of the platform for years to come.
To learn more about our work with News Corp Australia, including detailed results of their successful migration, download the executive summary.