Effective content marketing is key to customer engagement.
Yet according to Gartner, less than 40% of marketing leaders have a defined content marketing strategy.
The good news? It might be easier than you think to produce content that delivers on your business goals.
Go behind the scenes with Hayley Nelson, Salesforce’s VP of Content Marketing, and Nick Gernert, CEO of WordPress VIP. You’ll learn how Salesforce is driving growth by rethinking its entire content ecosystem from the ground up.
In this webinar, you will learn:
- Salesforce’s new approach to audience engagement
- Practical tips for creating values-driven storytelling
- How agile processes can reduce pain points in your content production
- Answers to your pressing questions in a live Q&A
Presenter: Hayley Nelson
As the first VP of Content Marketing at Salesforce, Hayley oversees content strategy and operations, social media, video, podcasting and web publishing for the global marketing team. Previously Hayley lead content strategy at Airbnb, where she implemented a “newsroom” approach to social media and spearheaded experimentation with podcasts, magazine and film. Her expertise is in leveraging technology and content to engage customers and build communities. Hayley is a passionate mentor and advisor to startup founders and CEOs.
Presenter: Nick Gernert
Nick is the CEO of WordPress VIP, the leading provider of enterprise WordPress. With more than two decades working across the open web, Nick is responsible for WordPress VIP’s overall business strategy. His passion lies in enabling the world’s most demanding businesses to drive results through digital customer experiences.