Defining PMC’s Digital Playbook
After multiple acquisitions, including Rolling Stone, PMC needed a streamlined approach to digital content management. Establishing a common framework helped PMC innovate across its entire portfolio. Today, all of PMC’s brands align around a common goal: driving revenue.
“They’re able to work across brands a lot better because there’s a common language there. It’s interesting to see how the things we’re streamlining within product and engineering have this knock-on effect across the entire company.”
—Gabriel Koen, Penske Media Corporation
To learn more about our work with PMC, including detailed results of their successful migration, download the executive summary.
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