Defining PMC’s digital playbook

After multiple acquisitions, including Rolling Stone, PMC needed a streamlined approach to digital content management. Establishing a common framework helped PMC innovate across its entire portfolio. Today, all of PMC’s brands align around a common goal: driving revenue.

“They’re able to work across brands a lot better because there’s a common language there. It’s interesting to see how the things we’re streamlining within product and engineering have this knock-on effect across the entire company.”

—Gabriel Koen, Penske Media Corporation

To learn more about our work with PMC, including detailed results of their successful migration, download the executive summary.

This post is part of a series providing executive summaries of WordPress VIP case studies. For a complete list of these executive summaries, click here

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