The new WordPress editor Gutenberg hit a major milestone in July, completing its MVP feature goals and moving its focus to bug fixes and compatibility. VIP client Quartz shipped v.5 of their site, an incredible fifth full version in six years and this one faster than ever. We welcomed Slack’s SlackHq.com to the VIP family. And Automattic CEO Matt Mullenweg joined Kara Swisher on her Recode Decode podcast to talk about WordPress, the future of the open web, and lots more.
Read on for updates from all over, including an in-depth client spotlight with the founders of Civil, and a talk by Airbnb content lead Hayley Nelson on the content strategy principles behind major brand marketing campaigns. We’ve also added a platform updates section, where you can get a quick summary of all of the changes to our platform in the last month.
Gutenberg News and Notes
The latest tools, demos, and updates around the block-based editor coming to WordPress 5.0.
- Gutenberg is officially considered ‘feature complete‘ as of version 3.2 released in early July! Two successive releases this month (July 20 and July 30) included a multitude of improvements, from strengthening the API surface to converting existing content to blocks.
- We explored one of the more frequently asked questions about Gutenberg – plugin compatibility – and shared our findings and advice for evaluating your own plugins.
- Gutenberg Times curated this list of 20 Gutenberg talks on WordPress.tv.
- 10up CEO John Eckman gave a thoughtful presentation about Structured Content in the Age of Gutenberg.
- Reaktiv walked through their approach to recommending Gutenberg to their clients
- Inpsyde’s David Remer gave a talk on Gutenberg’s state management, introducing the Slot/Fill concept
- Every other week, Zac Gordon and Joe Casabona get together and talk about the latest developments in Gutenberg and WordPress 5.0.
News and Releases
Updates from around VIP, our clients, and our agency and technical partners.
- Congratulations to the entire Quartz team on their launch of the latest version of QZ.com, which we’re honored to host on VIP. Earlier this month, Elan Kiderman, senior product designer at Quartz, shared his approach to building ambitious editorial projects (Map of the Internet, anyone?).
- The open source WordPress Coding Standards (WPCS) project released milestone version 1.0. This project has had 54 contributors in its 9 year span including 5 from VIP.
- Kara Swisher interviewed Automattic CEO Matt Mullenweg on the Recode Decode podcast, covering current industry issues like data privacy and advertising, the future of the open web, and our approach to distributed work at Automattic.
- Facebook announced that starting in August, third-party tools like Publicize (the tool for WordPress.com and Jetpack-powered sites that connects your site to major social media platforms) will no longer share posts automatically to Facebook profiles. VIP clients can consult this Lobby post for details on navigating the change.
- Airbnb content lead Hayley Nelson explored leading content-driven campaigns like Not Yet Trending in her talk, “Content Ecosystem Thinking” from this year’s VIP Workshop.
- The Wikimedia Foundation announced a global collaboration to increase offline access to Wikipedia and the Wikimedia sites.
- Adam Silverstein of 10up published a guest post on Google‘s Open Source Blog reflecting on his experiences as a contributor, and received a Google Open Source Peer Bonus for his work bringing MathML to AMP.
- Alley released version 1.4.1 of Apple News and won a Knight Foundation grant to bring the museum experience to Amazon Echo. Brad Campeau-Laurion also shared some thoughts on what to expect at WordCamp for Publishers, which is coming up next week.
- HumanMade helped UNISON tell a story of digital adoption inside a trade union. Libby Barker was interviewed at WordCamp Europe about how a decoupled WordPress admin can make enterprise sites more flexible and engaging.
- Inpsyde launched a new composer package, Inpsyde Assets.
- Efficiency was the name of the game at Reaktiv Studios this month. Nick Croft wrote about jumpstarting projects with WP CLI scaffolding and Chris Ford discussed her recipe mix of project management tools at the Dungeons & Dragons-themed WordCamp Orange County.
- rtCamp sponsored the second edition of WordCamp Nagpur.
- Earlier this year, Trew Knowledge and the Canadian Olympic Committee were named an official honoree in the 2018 Webby Awards for best Sports Team website.
- XWP shared posts on speeding up PHPUnit tests, converting xwp.co to Native AMP with the AMP plugin, and an intro to native AMP.
- Release: Made VIP CLI 1.1.0 available, introducing paging for application lists, and some bug fixes (Lobby post, release notes, documentation)
- Enhancement: Rolled out TLS v1.3, the latest, faster, and most secure version of TLS, on July 16 (more information to follow)
- Enhancement: Rolled out support for WordPress multisites to optionally allow two segment paths and/or mapped domains for each subsite (documentation)
- Release: Updated all sites to PHP 7.2.8 (security release) on August 3
- Release: Updated Jetpack to 6.3.2 on July 5, and 6.3.3 on August 1 across our VIP Go platform
- Release: Updated WordPress to 4.9.7 (security release) on July 5, and 4.9.8 (minor release) on August 2 across our VIP Go platform (Lobby post for 4.9.7, WordPress project announcement for 4.9.7, Lobby post for 4.9.8, WordPress project announcement for 4.9.8)
- Maintenance: Removed TLS v1.0 from our VIP Go platform on July 11 (Lobby post)
Media and Marketing Notes
Research and perspectives on the business of media and the practice of marketing.
There’s a strong parallel between what Disney has accomplished and what today’s brands are trying to do: Find the intersection of strong stories, customer emotions, and constantly evolving technology. For marketers, that can be a hint—not only at how to approach creative problem solving—but also how to explore new approaches to your hiring and staffing strategies.
Liz Alton on what theme park designers can teach marketers about storytelling and brand loyalty.
Time and again tech reporting gets caught in the hype rather than reality; a super-fast but impractical rail alternative proposed by Elon Musk gets tons of coverage, but it’s difficult to get real rail projects funded … Maybe we should simply scrap the idea of a “tech desk” altogether.
James Ball makes the case for a new model of tech journalism.
- Photo by Alexander Svensson via CC by 2.0
Civil is a new WordPress-based platform using the blockchain to support, distribute and protect journalism, developed by partner Alley and launched recently on VIP. Civil’s first fleet of newsrooms launched earlier this summer and continues to grow. Read more about the project and its underpinnings in this extended spotlight interview. And watch for the CVL token launch, the token that allows a journalist to open a newsroom or a citizen to have a stake in challenges and votes, on September 18.
- We’re starting to make packing lists for #ONA18, the Online News Association‘s annual conference, Sept. 13-15 in Austin, Texas. VIP is proud to support ONA as both a sponsor (look for our booth at the Midway!) and as a hosting and support provider for journalists.org and ONA’s other sites. Don’t miss our very own Steph Yiu serving up double the trouble at the event: she’ll be hosting a Table Talk and presenting alongside New York Times’ senior editor Hamilton Boardman in a session called, “OMGWTFBBQ: Breaking News Without Breaking Your Site.”
- The next BigWP London meetup, our gathering of developers, product people, and editors who work on enterprise WordPress sites, is set for September 18 and will fill up fast. Reserve your place now. Here’s a YouTube playlist with talks from last December’s BigWP London event.
- WordCamp for Publishers is right around the corner, August 8-10 in Chicago. The full tickets have closed, but you can still reserve your spot to attend without the guarantee of swag and evening social event attendance. It’s a fantastic event and we are proud to both sponsor and participate again this year. Hear directly from one of the organizers on what to expect.
- Rumor has it Tracy Levesque will grace the stage at WordCamp Philly, which goes down October 27 and 28. Call for speakers closed this week, so keep a close eye as the first presentations get announced. In the meantime, you can enjoy Tracy’s talk, “Diversity Works” from this year’s VIP Workshop.
- Major WordCamps are going down this month in Montréal, Moscow, Minneapolis, Mexico City, Omaha, and so many more. Check out the full schedule for your next chance to join the fun.