From Blogger Partners to Bacon Videos: Strengthening Core Brands Through Engaged Online Cooks
America’s Test Kitchen is best known for their television series on PBS and magazine Cook’s Illustrated. America’s Test Kitchen is a real 2,500 square foot test kitchen located just outside of Boston with more than three dozen full-time cooks and product testers. Their recipes, equipment reviews, ingredient taste test results, and kitchen tips are made available across multiple different mediums like their TV shows, magazines, cookbooks, and websites.
To strengthen the many different brands they house, they wanted one cohesive, accessible site where they could connect with their fans, upload video tips, and publish original content. This resulted in The Feed. Social Media Manager, Jill Fisher, and Managing Editor, Christine Liu, walk us through how The Feed fostered a strong community of relationships with fans and bloggers that eventually lead to its own DIY book.
You can browse their slides below:
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