is Changing the Paradigm with Swipe

David Jensen from Metro UK gave the flash talk “Changing the Paradigm with Swipe” to attendees at the VIP Workshop in May 2013.

Metro UK, the UK’s 3rd-largest daily newspaper, is on VIP Cloud Hosting. Their website has an innovative design which mimics the swiping through content as is found in many mobile & tablet applications. In fact, their tablet readers were so engaged, 53% of those who swiped past the 3rd story read the whole edition!

They decided to bring that functionality to their website and once they did, they saw some great results – average page views / visit is 200% higher for swipe users!

Click through his slides below, and head over to his blog post to read more about how they built Swipe and what challenges they faced.

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